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Does A Redirect From Your Homepage To Another File On Your Website Affect Your SERP?

by StevenSaliba
6 replies
  • SEO
    • |
I am currently on page 1 of Google and I had a website that was terrible at collecting leads. So I added a redirect code to send all the visitors instantly from my homepage to my opt-in/squeeze page. Do you think that is a good idea? Will this affect my ranking? Thanks :rolleyes:
#affect #file #homepage #redirect #serp #website
  • Profile picture of the author dburk
    Hi Steven,

    Since it's a different page you will probably see it disappear from the SERP. If you did a 302 redirect it will stay there for a short period and then it will be de-index. If you did a permanent 301 redirect then it will earn a new ranking score and could appear at much different ranking in SERP.

    You might try making gradual changes to the existing page to get improvements or you can optimize your new page in an attempt to retain your rankings. At the very least I would leave an indiscriminate link in the footer to the original content (be careful to avoid a continuous loop).
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  • Profile picture of the author dvduval
    If you have pagerank now on google, the visible toolbar pagerank won't be transferred to the new page, but on the next pagerank update it will. This certainly could temporarily affect your rankings, but shouldn't be permanent. It might not have any affect at all.
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    • Profile picture of the author dburk
      Originally Posted by dvduval View Post

      If you have pagerank now on google, the visible toolbar pagerank won't be transferred to the new page, but on the next pagerank update it will. This certainly could temporarily affect your rankings, but shouldn't be permanent. It might not have any affect at all.
      Hi dvduval,

      While what you say is partially true, I have to disagree with your premise.

      PageRank is a link popularity score and has very little direct impact on your ranking in SERP. The relevance of your page content and backlinks are what's important, PR score mainly just helps Google sort out duplicate content.
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      • Profile picture of the author TheCren
        Originally Posted by dburk View Post

        Hi dvduval,

        While what you say is partially true, I have to disagree with your premise.

        PageRank is a link popularity score and has very little direct impact on your ranking in SERP. The relevance of your page content and backlinks are what's important, PR score mainly just helps Google sort out duplicate content.
        You contradicted yourself in this reply. PR is based on backlinks, so to say in one breath "PageRank has little impact on your SERP ranking" and in the next "backlinks are what's important" doesn't make sense. PR is Google's way of quantifying your backlinks and has everything to do with your rank in the SERPs even more than your content in many cases. That's how Flash sites get ranked well in the SERPs - they have lots of relevant backlinks.

        I'm starting to doubt your expertise regarding this matter, dburk. :confused:
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        • Profile picture of the author dburk
          Originally Posted by TheCren View Post

          You contradicted yourself in this reply. PR is based on backlinks, so to say in one breath "PageRank has little impact on your SERP ranking" and in the next "backlinks are what's important" doesn't make sense. PR is Google's way of quantifying your backlinks and has everything to do with your rank in the SERPs even more than your content in many cases. That's how Flash sites get ranked well in the SERPs - they have lots of relevant backlinks.

          I'm starting to doubt your expertise regarding this matter, dburk. :confused:
          No problem, let me clarify this a little for you.

          To use an analogy let's say your are researching temperatures of a large land mass. PageRank would be the number of measurements, while relevance would be the temperature readings. If you want the most measured area you will look at PageRank, but if you want to find the highest temperature you look at the relevance.

          PageRank is simply a count of how many other pages link to your page, represented as a logarithmic score that compares that number to all other pages on the web. PR is a quantitative numerical score that contains no qualitative indicators. Your SERP rankings are based primarily on relevance and relevance is not a factor in determining your PR score.

          Google uses a hierarchal approach in their ranking algorithm. Relevance trumps authority and authority trumps PageRank. PR only comes into play when a page has equal relevance and authority to a competing page.

          The quality, not quantity of your backlinks are an important in determining the authority and relevance of your page for a particular keyword. It's easily apparent when you study SERPs you will see low PR pages often beat higher PR pages.

          PR carries very little weight compared to other factors and all evidence supports this conclusion. Don't trust my expertise, instead study the ample evidence yourself and come to your own conclusion.
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  • Profile picture of the author TheCren
    Originally Posted by dburk

    If you did a 302 redirect it will stay there for a short period and then it will be de-index. If you did a permanent 301 redirect then it will earn a new ranking score and could appear at much different ranking in SERP.
    Hey dburk,

    Helpful reply! What code is generated by the PHP redirect code:
    Code:
    header("Location: http://url.com/dir");
    Edit: I found out this PHP code sends a 302 redirect code.

    And what code is generated by a meta tag redirect:
    Code:
    <meta http-equiv="refresh" content="0;http://url.com/dir" />
    Edit: The meta tag refresh code also sends a 302 redirect... the only way to send a 301 is to edit the .htaccess file (or you may be able to "point and click" to do this in your registrar's dashboard or your cPanel domain manager).
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