I need a do-over (redesign) on a site

2 replies
  • SEO
  • |
I have a site, actually, my best money site and it has done me well. It is almost all text. I don't know how many pages, not that many but the main one is long. I might have 20 pages. I recently hired to have a logo done. I built this site by hand. I'm not an expert designer, programmer or webmaster, just get it done, cuz I run my brick and mortar and web stuff by myself, no employees.

So, what is best way to do this? I was thinking of hiring someone (cheap!) from fiverr or freelancer or whatever you call it. Couple of ways to go about it.

First, just create a basic page better looking than my boring page. Then I could dump the HTML into that for each page. Maybe have a common header and footer?

Or, have somebody create a WP site. But how would I transfer what I have? Each existing page would become a post? All done on the same day, does that matter?

Mind you, I don't want to screw up my SERP at all because it's good in my narrow niche! It would be cool if this redesign actually helped!

Help this amateur, lol.
#doover #redesign #site
  • Livemusic,

    I think you would be much happier if you used WP. If you coded your first site your self, it shouldn’t be that hard for you to set up a WP one. You could get a nice template and upload all the files to your server.
    For transferring your content, yes you would just create pages in Wordpress and then you could copy and paste your HTML in there. Note that you wouldn’t paste all HTML as most of the page and elements will be rendered by the template. You might just paste paragraphs and maybe some divs (not sure what you have going on).

    For the SERP rankings, you could approach this in a couple different ways. You could set up your WP site to have the same URLs as your old page and then when you launch it, take down old pages and put up new ones (with same URLs). That way all listings and external links will still work.

    Alternatively, if you plan on optimizing your URLs for SEO anyways (for example making the SEF friendly or including keywords in them) you could 301 redirect all old urls to new urls thereby preserving both your rank and backlinks.
    Hope that helps,

    Shawn
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  • Profile picture of the author greg80221
    A full site redesign is a ordeal depending on what you do. I have done them and they are a hassle depending on what is happening. From experience if you have everything as text right now and about 20 pages you can probably flip to wordpress in maybe 2 hours if you have a handle on it. I would do a dry test run and create a subdomain in your cpanel and upload wordpress to it. Then play with themes and adding your exsisting content. once you figure that out you, can either redirect to your subdomain or move it to the public_html and run it from there. wordpress.org has a ton of articles about wordpress in plain english and the support section is where you can find some great how to's.
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