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Analyzing CPC data?

by PeterGibbonsINITECH
3 replies
  • SEO
    • |
I am VERY new to Internet Marketing so please go easy.

The last 5 days I have spent day and night (literally) researching alllllll I could about ways to make some extra income online.
I have watched hours and hours of tutorials, read through numerous amounts of threads on here and found a lot of good info.

I finally got all my stuff set up before I ran my first ever 7search campaign.
Have a landing page promoting Clickbank products with opt-in forms and all that.

I just need help analyzing these numbers and being pointed in the right direction, like if these numbers are God awful or decent. I paused my campaign because I want to get this right. I am extremely determined and will do whatever it takes.

Here are my 7search numbers so far

#1. Keyword= 14,269 Impressions
40 Clicks
CTR% 0.28
Cost: $7.40(seems high)
Avg CPC. 0.19
Avg Rank: 2
Conversions:30
Conversion Rate:75%
Conversion Cost: $0.25

#2 Keyword= 279 Impressions
5 Clicks
CTR % 1.79
Cost: $1.05
 Avg. 0.21
Avg Rank: 1.0
 Conversion: 4
 Conversion Rate: 80.0
Conversion Cost: $0.26

 Cliffs:
I funded my campaign with $25 and now I am down to $16 something.
I have tracking202 set up but it doesn't seem to be working?

Also this is the first time EVER I have done this so any help at all would be much appreciated
#7search #analyzing #cpc #data
  • Profile picture of the author elcarnicero
    your CR are really high. not sure if that's normal for 7search traffic or the product you're promoting but what ever you're doing, keep it up.

    keyword 2 has a much higher CTR so focus on increasing the CTR of keyword 1. test out new ads for keyword 1 to find your best performer. remember, test test test test test test.
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  • Profile picture of the author TheContentAuthority
    Peter,

    I agree your conversion rates are very good however without knowing what you are selling (or what you are counting as a conversion), we can’t really say if that is good or not. For example many products and services have industry standard conversion rates or rates that are common in the industry. Your 75% for keyword 1 might look good but if you found out the industry standard was 125% (which I doubt its that high), then you wouldn’t be doing so well. Obviously those are just made up numbers but my point is that you have to have something to compare it to.
    The CTR for your second keyword looks good. Anything over 1% is pretty good with paid search but again, you should reference industry standards if you can find any. The CTR for the first keyword looks too low. That could be contributing to your perceived high cost for the campaign.

    As far as the cost goes, I’m not sure what keywords you are bidding on so its difficult to say if that cost is in line with what others are paying on other networks. 19 cents per click doesn’t seem too bad.

    Assuming you are tracking conversion right, I wouldn’t worry about the other metrics as long as you are selling things. You could always improve a campaign but if you are making sales, that’s great.

    As elcarnicero mentions, you should tweak and then test a lot. Testing is really the only way to get to a place where your campaigns are performing well. Remember to record what you changed, what worked and what didn’t.

    Best,

    Shawn
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    • Profile picture of the author fatafat
      Originally Posted by TheContentAuthority View Post

      Peter,

      I agree your conversion rates are very good however without knowing what you are selling (or what you are counting as a conversion), we can't really say if that is good or not. For example many products and services have industry standard conversion rates or rates that are common in the industry. Your 75% for keyword 1 might look good but if you found out the industry standard was 125% (which I doubt its that high), then you wouldn't be doing so well. Obviously those are just made up numbers but my point is that you have to have something to compare it to.
      The CTR for your second keyword looks good. Anything over 1% is pretty good with paid search but again, you should reference industry standards if you can find any. The CTR for the first keyword looks too low. That could be contributing to your perceived high cost for the campaign.

      As far as the cost goes, I'm not sure what keywords you are bidding on so its difficult to say if that cost is in line with what others are paying on other networks. 19 cents per click doesn't seem too bad.

      Assuming you are tracking conversion right, I wouldn't worry about the other metrics as long as you are selling things. You could always improve a campaign but if you are making sales, that's great.

      As elcarnicero mentions, you should tweak and then test a lot. Testing is really the only way to get to a place where your campaigns are performing well. Remember to record what you changed, what worked and what didn't.

      Best,

      Shawn
      Shawn, Great advice again, I am new as well and learning a lot by just following your post. The last bit on testing and recording changes is so crucial.

      Thanks
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