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Advice on AdWords campaign.

by FredFarnes
6 replies
  • SEO
    • |
I'm looking for input from experienced Adwords warriors. What should I work on first, what to improve/optimize?

I started a campaign recently.

So far impressions are over 110,000
CTR = 0.17%
Conversions (orders) = 0

My conversions (orders) with non-adwords marketing is often in the area of 0.5% without any effort. So on average I should not have a conversion yet since there are fewer than 200 clicks.

This is my own product, it's been on the market for several years. We're using the same the landing/order page for this campaign that we use for all our marketing. Nothing changed in that respect.

Since you have some experience, you can determine how these statistics compare to your own. Based on the above statistics, what would you suggest I work on to improve the campaign?

Thanks for your suggestions.
#advice #adwords #campaign
  • Profile picture of the author ph1470
    Typically my CTR with adwords is usually in the range of 3% - 5% so you are well below my average.

    When my ads fall below my average I immediately adjust keywords and ad wording to make them more relevant to the search query. I think it's obvious that the user is not finding your ad relevant to their search so I would take a look at other ads in the same niche and make adjustments accordingly.

    Hope this helps.

    BTW, how is your quality score?
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    • Profile picture of the author FredFarnes
      Thanks for the feedback.

      Um, (sheepishly), how do I check my quality score?
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      So, you want to sell me another way to easily make "X" dollars in "X" days? ROFL too funny! IM success requires hard work and lots of time. Most newbies do not survive the steep learning curve. Anyone who says otherwise is probably selling you a fantasy.

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      • Profile picture of the author ph1470
        Hey, don't feel bad about the question, I was once there myself.

        Go into your adwords account under Campaign Management. Click on the campaign you want to analyze then click on the "keyword" tab (which will be on the top-left-hand side of the display box). When your keywords appear you will see a small green box with a magnifying glass inside. Roll your mouse over that then click on diagnostics...your quality score will be inside that box the bottom.

        Google rate ads with a quality score of 1 thru 10. 1 the worst and 10 being the best(I've never gotten a 10). Anyway, ads are rated on relevance to the users search query, ad wording and how it relates to that search query, keywords used and how they rate to that search query and finally the content of your website and how it relates to everything I just mentioned...whew...deep breath. That's just the tip of ice berg

        Hope I didn't give you more info than what you needed. Just tryin to help.
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        • Profile picture of the author FredFarnes
          Your input is great. I'm really working on this seriously.

          My quality score is 7/10 on the majority of the keywords, and the CTR is between .15 and 3.25 though the higher CTR rates have very few searches and clicks (154 impressions this month)..

          So much to learn. Thanks for the suggestions.
          Signature

          So, you want to sell me another way to easily make "X" dollars in "X" days? ROFL too funny! IM success requires hard work and lots of time. Most newbies do not survive the steep learning curve. Anyone who says otherwise is probably selling you a fantasy.

          {{ DiscussionBoard.errors[761629].message }}
  • Profile picture of the author AlbertF
    I would say if your conversions with adwords aren't great, go deeper with the long tail keywords. Hit keywords that are 100% targeted that are bound to be a buyer.
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    • Profile picture of the author FredFarnes
      Originally Posted by AlbertF View Post

      I would say if your conversions with adwords aren't great, go deeper with the long tail keywords. Hit keywords that are 100% targeted that are bound to be a buyer.
      Albert, I sent you a PM with an image of my keyword stats for long-tail KW. If you get a moment, I'd really appreciate a response. I'm not getting the results I would need for a decent campaign. Can you steer me in the right direction?

      Thanks!
      Signature

      So, you want to sell me another way to easily make "X" dollars in "X" days? ROFL too funny! IM success requires hard work and lots of time. Most newbies do not survive the steep learning curve. Anyone who says otherwise is probably selling you a fantasy.

      {{ DiscussionBoard.errors[764138].message }}

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