Does getting more clicks from SERP help your rank?

22 replies
  • SEO
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I have read that the more clicks you get in the SERP affects your ranking. EG. the more times your listing (URL gets clicked, the better you will do in the SERP.

So if you are number one and number two gets more clicks than you do, you will probably end up moving down. If you get more clicks than the listing in first place, you will probably move up to take their place.

Is there any truth to this rumor, or is it just hog wash?
#glicks #rank #serp
  • Profile picture of the author littlepandaman
    I hope it's true, because it would mean I should stay at hte top or keep moving up... which I have been.
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  • Profile picture of the author timpears
    Does anyone have any solid (as solid as it can be where Google etc. concerned) information on this?
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    Tim Pears

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    • It's hog wash...if it mattered I would just sit there and click on my sites all day!!

      what matters is bounce rate - so if someone finds your site in the SERPs goes to your site, reads an article and clicks around a couple times in your site you will have a low bounce rate which is very important to Google (i.e., Bounce rate is a measure of user experience).

      If on the other hand, someone lands on your site and immediately leaves that is considered a bounce which Google doesn't like.

      Hope that helps.
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      • Profile picture of the author dexture
        Originally Posted by PathofLeastResistance View Post

        It's hog wash...if it mattered I would just sit there and click on my sites all day!!

        what matters is bounce rate - so if someone finds your site in the SERPs goes to your site, reads an article and clicks around a couple times in your site you will have a low bounce rate which is very important to Google (i.e., Bounce rate is a measure of user experience).

        If on the other hand, someone lands on your site and immediately leaves that is considered a bounce which Google doesn't like.

        Hope that helps.
        yes you are right google gives importance to bounce rate .
        No you are wrong , google is quite intelligent to get your ip , you can sit search keyword and click your site 1000 times but google will get it that only one person is sittting on his pc and clicking the site again and again .
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  • Profile picture of the author dexture
    Google focus on relevancy and it famous because it give relevant result with our search.
    when you serarch apple in google

    google will show apple.com as first result , then your domain buyapple.com
    but if user dont click apple and always click on your domain buyapple.com

    google will get it that with the keyword "apple" buyapple.com is more relevant result and it will make you site top first for the keyword apple.

    Thats what i know
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    • Profile picture of the author godoveryou
      Originally Posted by dexture View Post

      Google focus on relevancy and it famous because it give relevant result with our search.
      when you serarch apple in google

      google will show apple.com as first result , then your domain buyapple.com
      but if user dont click apple and always click on your domain buyapple.com

      google will get it that with the keyword "apple" buyapple.com is more relevant result and it will make you site top first for the keyword apple.

      Thats what i know
      Unfortunately I think here again, what you know is incorrect.

      If it was that simple then every Zenno/Ubot user would just build scripts to rotate through proxies and clicking on their sites, parasites, etc.

      It simply doesn't work that way. If there is any solid documentation that states (not suggests) otherwise I would be all ears.
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      • Profile picture of the author dexture
        Originally Posted by godoveryou View Post

        Unfortunately I think here again, what you know is incorrect.

        If it was that simple then every Zenno/Ubot user would just build scripts to rotate through proxies and clicking on their sites, parasites, etc.

        It simply doesn't work that way. If there is any solid documentation that states (not suggests) otherwise I would be all ears.
        thanks for the tip
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  • Profile picture of the author yukon
    Banned
    57,578,147 clicks & you can rank #1 for the keyword auto insurance.
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    • Profile picture of the author SEOtraveler
      Originally Posted by yukon View Post

      57,578,147 clicks & you can rank #1 for the keyword auto insurance.
      Lol!

      Answering the initial question, some SEOs believe that CTR and bounce rates influence your rankings, i.e. it's one of signals Google uses. But to my knowledge they haven't confirmed that officially.
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  • Profile picture of the author georgefuller
    Click has nothing to do with SERP. google and other search engines are smart. if you want to rank up in serp Interlink your anchor text to those relevant and credible websites. mentions will also do. but today google are giving more importance to user intent. where social media and other web2.0 plays major role on SERP ranking.. also.. Content Distribution or posting will definitely help you get a better ranking.
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  • Profile picture of the author webber1
    In answer, CTR can impact your rankings.
    Matt Cutts has came out and said bounce rate is not in their algothrm. I think that time on site would be a good place to start instead of BR. The time on site will vary depending on the keyword and niche so be mindful of that. I.e. an online games website might have an average time on site of 20mins whereas a recipe food site might have a time on site of 1 minute but the key is how does yours compare to the rest of the websites in your industry.
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    • Profile picture of the author godoveryou
      Originally Posted by webber1 View Post

      In answer, CTR can impact your rankings.
      Matt Cutts has came out and said bounce rate is not in their algothrm. I think that time on site would be a good place to start instead of BR. The time on site will vary depending on the keyword and niche so be mindful of that. I.e. an online games website might have an average time on site of 20mins whereas a recipe food site might have a time on site of 1 minute but the key is how does yours compare to the rest of the websites in your industry.
      Google can't know exactly how much time someone spends on a site unless it's tracked through analytics, a toolbar, or chrome - unless someone navigates back to the SERP's quickly.

      In other words, it's not a good place to start since the data is so incomplete.
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  • Profile picture of the author Kevin Maguire
    This has been gone over before, dragged out and beaten to a pulp. Then shat on, left for a week, then beaten up again.

    A tiny percentage of websites are plugged into Google tracking applications

    There is NO and for the next 50 years I can comfortably say there WILL NOT be.
    Any artificial intelligence that Google or any other group could create.

    That could possible tell if a visitor to a website,

    Found what they where looking for
    How much information they exactly required and did they find it
    How long it would take a person to read/navigate a page
    When did they leave that page


    This would obviously be on Google future wishlist of indicators. But honestly I could never see them even coming close to anything quantifiable to justify CTR or Bounce rate as a quality indicator.
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  • Profile picture of the author webber1
    Firstly calm down. I did not mention analytics as I did not want to confuse the original poster. What I did say was time on site is a good indicator - without going into detail for the original poster, I was getting at click back rate. This takes into account people bouncing back to the original SERPS. Google can compare this click back rate against other sites ranking for that keyword. And that they can track.
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    • Profile picture of the author godoveryou
      Originally Posted by webber1 View Post

      Firstly calm down. I did not mention analytics as I did not want to confuse the original poster. What I did say was time on site is a good indicator - without going into detail for the original poster, I was getting at click back rate. This takes into account people bouncing back to the original SERPS. Google can compare this click back rate against other sites ranking for that keyword. And that they can track.
      Not really accurate either because of how many people will 'leak.'

      Leaking being when they aren't happy with the site but instead of going back to Google they go off someplace else unrelated like Facebook or Ebay. Google can't track that they went someplace else without a toolbar, chrome, or analytics - which makes it a grossly incomplete data source.

      Basically a 'leaked' person would then look like a quality signal when its not. These are just bad metrics to track and Google knows that.
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    • Profile picture of the author Kevin Maguire
      Originally Posted by webber1 View Post

      Firstly calm down. I did not mention analytics as I did not want to confuse the original poster. What I did say was time on site is a good indicator - without going into detail for the original poster, I was getting at click back rate. This takes into account people bouncing back to the original SERPS. Google can compare this click back rate against other sites ranking for that keyword. And that they can track.

      Nonsense man,
      Did you just invent that term "click back rate"?

      How can Google, or anyone for that matter. Decide that a website, where users spend 60 seconds, is a better quality indicator than a user who spends 4 hours on a site?

      Maybe if you just stood back for a second and asked yourself the question.

      Maybe someone searching for something, does not require a 14000 words of article, 12 infographics, 6 Videos and 4 images, to find exactly what they are looking for on a page.

      Maybe their search query was.

      "How long does it take to boil an egg?"

      Yahoo answers Position 1

      Best Answer - Chosen by Voters

      Never fail bioled eggs. cover eggs in cold water and put on stove at high temp...as SOON as they start to boil, remove from heat and cover with a good fitting lid. Set your kitchen timer for 20 minutes. after 20 mins, remove lid and let cold water runj on them for an additional 20 minutes. Eggs will be perfectly hard boiled, and easy to peel.

      Now how long did it take for you to find out how long to boil an egg?

      Wow Yahoo answers must have 100% bounce rate. Oh wait they are a mega sized authority site that dominates position 1 for thousands of keywords....

      Go Figure
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  • Profile picture of the author m2bsolutions
    yes it is really help to get your rank. You know that you need to get rank from the search engine then if you are getting clicks from the search engine then it will really helpful for you.
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  • Profile picture of the author Hansons
    Yes, it helps, as you would be getting visitors naturally from search engine...
    But only organic searches are applied here..
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  • Profile picture of the author nik0
    Banned
    Matt Cutts himself once said that they don't use time on site as a ranking factor.
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  • Profile picture of the author bulkbacklinks
    yes it helps, but I have question did you not ever saw any site lost ranking from # 1?? if click can keep the ranking why the site lost ranking?
    I saw hundred of site lost ranking from # 1and not seen them in top # 20
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  • Profile picture of the author fpdeziner
    .if it mattered I would just sit there and click on my sites all day!!
    Does not matter even if you click 10 million times from the same IP.
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  • Profile picture of the author Make Money Ninja
    It a minor ranking factor.

    That being said, writing good titles and general copywriting is good in general. Why would you not want to make the most of your visibility?
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