Use Escrow for SEO Services?

11 years ago

I doubt any provider would do that unless they are 100% sure that they can put your website on top in any given time. But if there is any, I guess that cost is unimaginable....

Thanks
2 replies

Signature

Moderator's Note: You're only allowed to put your own products or sites in your signature.

Signature edited.

{{ DiscussionBoard.errors[8311653].message }}

dmor71 11 years ago

I am the provider. I wouldn't be asking if I wasn't confident that I couldn't do it. I have have done it already at $500 per web page but I think I could attract more business and profit by offering a guarantee and an escrow would be a safe way of doing that for my customers. I mean, if I can't do that for them, then why should they pay? I'm that confident in my talent.
- Thanks
{{ DiscussionBoard.errors[8311673].message }}

dmor71

11 years ago

Originally Posted by Adie

I doubt any provider would do that unless they are 100% sure that they can put your website on top in any given time. But if there is any, I guess that cost is unimaginable....

Let me clarify. I'm not guaranteeing that I WILL put their website or a web-page on the first page for any given keyword. There's no way to guarantee that.

My guarantee is if I'm unable to meet our specific agreement then the customer get's their money back. That's all. I figured an escrow service would be a way to facilitate a guarantee like that as well as give the customer some peace of mind.

Thanks
2 replies

{{ DiscussionBoard.errors[8314802].message }}

nik0

Banned 11 years ago

Originally Posted by dmor71

Let me clarify. I'm not guaranteeing that I WILL put their website or a web-page on the first page for any given keyword. There's no way to guarantee that.

My guarantee is if I'm unable to meet our specific agreement then the customer get's their money back. That's all. I figured an escrow service would be a way to facilitate a guarantee like that as well as give the customer some peace of mind.

You use nice words but in your signature you do freaking UAW submissions for $20, WHAT THE HELL.

I wouldn't even let you mess up my site for free.

Thanks

{{ DiscussionBoard.errors[8315374].message }}

ContentWritingPhD Banned 11 years ago

That’s not something I have ever thought about but using escrow for SEO services sounds good to me. This just proves how confident you are that you’ll be able to deliver. On the part of the customer, this is a perfect agreement as they get to have peace of mind.
I wish I had an experience with this but I don’t. It seems to me that you’ll really apply this and I wish you good luck.
- Thanks
- 1 reply
{{ DiscussionBoard.errors[8328269].message }}
- longgun 11 years ago
  
  There is a local company where I live that will do any thing in escrow cost is 800 no mater size of agreement
  
  Thanks
  
  {{ DiscussionBoard.errors[8329615].message }}

John Romaine

11 years ago

I've never understood the whole "performance based SEO" thing.

Why would anyone want to work for free?

Thanks

Signature

BS free SEO services, training and advice - SEO Point

{{ DiscussionBoard.errors[8311706].message }}

Writer Army

11 years ago

I think it's an attractive offer. It shows that you are confident in your abilities. A lot of SEO companies require upfront payment. It's a distinct competitive advantage.

Thanks

{{ DiscussionBoard.errors[8311721].message }}

dmor71

11 years ago

You only work for free if you can't deliver. I don't worry about that. My question is more towards how effective it is at drawing in business and what issues if anyone has had with contract issues.

Thanks

{{ DiscussionBoard.errors[8311737].message }}

harro1

11 years ago

Not a bad idea, but only do this if the project is big enough in 4 figures per month. For lower fee it is not worth it.

Thanks

{{ DiscussionBoard.errors[8311871].message }}

Dokemion

11 years ago

I like your idea tho I've never tried it before. What if you had been given a keyword at the highest competition and that you'll be competing with 10 other best SEO Specialist in the world and that your effort is put to waste still company who ask for your service will get at least on the 2nd page.

It's your risk anyway.

Thanks
1 reply

Signature

Contact me for any SEO Services you need I'm glad to be of your service.

{{ DiscussionBoard.errors[8313557].message }}

dmor71

11 years ago

Originally Posted by Dokemion

I like your idea tho I've never tried it before. What if you had been given a keyword at the highest competition and that you'll be competing with 10 other best SEO Specialist in the world and that your effort is put to waste still company who ask for your service will get at least on the 2nd page.

It's your risk anyway.

In my experience you have to sell the client on which keywords are going to be to their best advantage. I analyze their website and then do keyword research and show them the metrics on the keywords that I choose. I only choose keywords that I know I can rank their pages for and that also increases their traffic and revenue. Not all keywords are going give someone a good ROI so it's my job to educate my customer show them and sell them on what I know is the best direction for their SEO efforts.

Thanks
1 reply

{{ DiscussionBoard.errors[8314212].message }}

paulgl

11 years ago

There are no guarantees, but a pay-as-you-go plan is
not a bad idea.

The thing is, searchers get to a website via a whole slew
of keywords and phrases. And that's part of the mix.

It should be based on the difference between visitors now
and then, not on one keyword or keyphrase. And most
of all, ROI.

Getting someone on page one for a single thing can be
quite useless. And a true SEO expert would know this.

Paul

[ 1 ] Thanks
2 replies

Signature

If you were disappointed in your results today, lower your standards tomorrow.

{{ DiscussionBoard.errors[8314269].message }}

dmor71

11 years ago

Originally Posted by paulgl

There are no guarantees, but a pay-as-you-go plan is
not a bad idea.

The thing is, searchers get to a website via a whole slew
of keywords and phrases. And that's part of the mix.

It should be based on the difference between visitors now
and then, not on one keyword or keyphrase. And most
of all, ROI.

Getting someone on page one for a single thing can be
quite useless. And a true SEO expert would know this.

Paul

What I know from experience is what I know SEO is and what most customers think SEO is are two different things. However, I'm not here to debate the effectiveness of my service, I'm not going change how I interact with my customers, I'm just thinking of ways to offer more piece of mind for them. My business plan is to distinquish my business from all the other trash services that are out there and are more about collecting money than offering good service.

If anyone has any input on using an Escrow service for SEO work I would like to hear about their experiences. I really don't want to debate who's SEO sword is the longest.

Thanks

{{ DiscussionBoard.errors[8314470].message }}

nik0

Banned 11 years ago

Originally Posted by paulgl

There are no guarantees, but a pay-as-you-go plan is
not a bad idea.

The thing is, searchers get to a website via a whole slew
of keywords and phrases. And that's part of the mix.

It should be based on the difference between visitors now
and then, not on one keyword or keyphrase. And most
of all, ROI.

Getting someone on page one for a single thing can be
quite useless. And a true SEO expert would know this.

Paul

Finally a post from you that I can appreciate

More then a year ago it amazed me that a client got 400 UV's a day on a brand new website after 2 months, especially cause the kw that we ranked only had like 2000 exact searches/month and it was ranking at #3, so back then I witnessed the true power of long tail traffic and how the amount of content/pages played a huge role in that, while before that I was like, why the heck is he wasting 500 dollar on 25-30 pages for such relatively low competitive keyword.

So yeah you're absolutely right, performance SEO should be purely based on amount of traffic and perhaps conversions although that's not always so easy to track, especially when working with local businesses where the customer calls them by phone.

Thanks
1 reply

{{ DiscussionBoard.errors[8315344].message }}

Kevin Maguire

11 years ago

Originally Posted by nik0

Finally a post from you that I can appreciate

More then a year ago it amazed me that a client got 400 UV's a day on a brand new website after 2 months, especially cause the kw that we ranked only had like 2000 exact searches/month and it was ranking at #3, so back then I witnessed the true power of long tail traffic and how the amount of content/pages played a huge role in that, while before that I was like, why the heck is he wasting 500 dollar on 25-30 pages for such relatively low competitive keyword.

So yeah you're absolutely right, performance SEO should be purely based on amount of traffic and perhaps conversions although that's not always so easy to track, especially when working with local businesses where the customer calls them by phone.

Damn Nik0 get with the program

Its been over 2 years since I start switching pages from 3 target keywords to 30+. Might take me 5 times longer to develop a page, but nowadays stuff being published is just pure Boss content.

OP
It's an excellent idea you have for local clients. And yes it could be set up on escrow fairly easy.
I say local, as the idea could never really transfer into any US or Global markets. The ongoing costs are not just time related or simply a few little on-page SEO tweaks, and the off-site costs would be unrealistic for an SEO to pay for.
But for local, sure sounds good.

Good luck with it.

Thanks
1 reply

{{ DiscussionBoard.errors[8315414].message }}

nik0

Banned 11 years ago

Originally Posted by Kevin Maguire

Damn Nik0 get with the program

Its been over 2 years since I start switching pages from 3 target keywords to 30+. Might take me 5 times longer to develop a page, but nowadays stuff being published is just pure Boss content.

OP
It's an excellent idea you have for local clients. And yes it could be set up on escrow fairly easy.
I say local, as the idea could never really transfer into any US or Global markets. The ongoing costs are not just time related or simply a few little on-page SEO tweaks, and the off-site costs would be unrealistic for an SEO to pay for.
But for local, sure sounds good.

Good luck with it.

LOL

Can you tell us a little more about how you target 30 keywords per page, eg:

- word count
- do you fit them all in the title
- are they very closely related like:

dentist in new york
new york dentist
dentist new york
dentist NY
dentist New York, NY
dentist in New York, NY
etc.

Thanks

{{ DiscussionBoard.errors[8330134].message }}

Hansons

11 years ago

I think, you are first person who is going to apply this trend...

It is really good thing about your confidence..

Seeing your confidence level, I'm thinking of fees you would be charging.

Would you give overviews of pricing too?

Thanks
1 reply

Signature

Is your website Hacked? Try -> www.sitebeak.com
Is Google Analytics installed Properly? Test -> www.GAtective.com
Impersonal Google search? Check -> www.impersonal.me

{{ DiscussionBoard.errors[8314828].message }}

dmor71

11 years ago

Originally Posted by Hansons

I think, you are first person who is going to apply this trend...

It is really good thing about your confidence..

Seeing your confidence level, I'm thinking of fees you would be charging.

Would you give overviews of pricing too?

My pricing is not fixed in any way. It is completely dependent upon the amount of work needed to do the on-site optimization (some websites require a lot of work) and the competion within the search engines for their business as well as keywords. Most stuff is all local which is fairly easy anyways, I have only had one global search client which ran them quite a bit of money and they pay an on-going montly payment to keep up. Just about every category page ranks for it's keyword somewhere in the top 5. That project was $899 for the initial payment and then $200 per month. They have been a customer for over a year.

It's hard selling the idea to small local businesses that SEO is an ongoing thing and will require a monthly payment to be most effective. A concrete company in Texas paid me to get their website and g+ page on page one and once it did, they stopped paying. Their site fell off after about 2 months. They came back and are now regular customers.

I have learned that never set a price on what you think they will pay, I made that mistake in the beginning. I now price it on the amount of work I predict it will take with the consideration of what value my service and experience will provide the customer.

I don't plan on not getting paid anything. Part of my service is on-page optimization and the "retainer" fee pays for that. the off page stuff I will eat if I don't deliver but in the end I still made something. Also it keeps me motivated to provide the very best service I can as I want to see their website improve in the search engines so I can get paid.

Also, I think offering a guarantee like I want I can charge quite a bit more for my service as customers will won't agreeing to more money knowing they will get it back if I don't deliver.

Thanks

{{ DiscussionBoard.errors[8315087].message }}

GyuMan82

11 years ago

I don't think it's a good business decision on YOUR end.

I can totally see you delivering results and clients being real finicky about paying you.

For example even if you put your client at the top of Google, I can see some refusing to pay you if they don't make sales/conversions which of course is more of their product pricing, reputation, etc. and not something you control.

Dealing with escrow will be a lot more of a hassle than you think, and I don't think your sales will increase that much because of such a policy to make it worth the headache.

Thanks

Signature

Learn To Blog Like The Pros. No Experience Necessary!

{{ DiscussionBoard.errors[8330006].message }}

kilobytestechnologies

11 years ago

this is a great idea..the customer would get confidence that his money is safe..

Thanks

Signature

SEO Company in Mumbai | Low Cost SEO Reseller Packages | Web Design Company in Mumbai | Ecommerce Website Development Company in Mumbai | SEO Mumbai

{{ DiscussionBoard.errors[8330165].message }}

gorrior

11 years ago

Hmm, haven't heard of such an escrow service - maybe there is a "gold mine" in such a niche?

Thanks

{{ DiscussionBoard.errors[8330261].message }}

spa3212

11 years ago

yes , escrow service can be a good idea and I am going to implement but yes there are chances that client refuse to pay at all. But it would be better if we ask them to pay as we go and they see improvements.

Thanks

Signature

Google Organic Search Bot **
onlywire Social Account Creation **Copy Right Free Videos

{{ DiscussionBoard.errors[8330437].message }}

Use Escrow for SEO Services?

Trending Topics

Newbie

How did you turn it all around?

Any thoughts on golf's latest phenom...Scottie Scheffler??

best high quality crypto traffic.

What's the Best IM-Related Skill to Learn Today That Can Help in the Future?