Are you Checking your traffic logs for keywords?
- SEO |
Many of you may be doing this, but I was not until a few months ago. I am 98% PPC, but I am sure this will apply for SEO also. I have Awstats because of the easy cut and paste. They have a max of 2000 saved search terms. Every two weeks I copy all the keywords into a spreadsheet, add to my current keyword list, and delete all duplicates. Every new search term is included in the list whether it was searched once or 500 times (The word that actually got to my site) . Long story short, doing this every two weeks, using every unique search term used to find my site, and making a individual ad group for it, has cut my cost per converions from close to $20, down to less than $5. Considering I was up to spending $8000/day, this has been great :-) And every two weeks I have hundreds of new keywords I would never have thought of, and follow the trend of what people are looking for.