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Google Search Partners

by Lambss
3 replies
  • SEO
    • |
Its been about 4 months now, I'm making a profit on the keywords I have. I slowly am introducing new words, trying to fix the words that dont preform, killing some altogether. I'm pretty happy with what I have right now though. Question is, do I finally enable google serach partners to generate some more clicks? Or would it be better to just add new keywords and test them?

I was told to avoid google search at the start, but is this something I should consider at this point?

Probably a dumb question, just looking for a little guidance. It's either add new keywords, start advertising on bing, or try to generate more clicks and sales by using search partners.

Thanks for any help
#google #partners #search
  • Profile picture of the author vk3
    Hmm... it's hard to say for sure, Lambss - however, it seems to me that you would have more control by simply adding more keywords or starting to advertise on Bing.

    That way, the odds are stacked in your favor and you have as much control as you possibly can - whatever you do, test and track like you have been and you'll be good.
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  • Profile picture of the author svetod
    I would definitely try Search Partners. I actually always start the other way around. I enable them for all campaigns and pause them later, if they are not working. I have great stats from search partners on some campaigns, but not so good on others. So you should definitely give it a try and test.
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  • Profile picture of the author row01
    Google search partners are sometimes good, sometimes bad. In my experience, search partners works well for ecommerce because your ads will show on bestbuy.com, amazon, ebay and the like. Very targeted sites for shoppers.

    Lead gen tends to not work, for me, because the click arbitrage sites like ask.com will "buy" low intent, low price traffic from google/bing and "sell" to the Google Search Partner network through high intent, high price keywords.

    If your volume justifies, set up a mirror campaign with lower bids for "Google+search partners" and keep your primary campaign at higher bids with "Google Search only"
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