My SEO is out of place...

by iw
4 replies
  • SEO
  • |
Totally honest, I learned my SEO from here and there a little, and bits and pieces every where. Sufferring from info overloaded. and so on....

But ah ha... few weeks ago, I came across this book called "Search Engine Optimisation" an hour a day by Jennifer Grappone and Gradiva Couzin. I got a copy of it and find it useful with very good free resources which I will share later.

Basically, it is a step-by-step guide to help to increase the visibility of your websites on the search engines.

Just some extracts from the book:
-cut through the trendy jargon to find the "Eternal Truths" of SEO
-discover the right keywords using the latest research tools and your own gut check
-get to know your stats and the free stat-collector, Google Analytics
-optimize your site for search engines and your site visitors so you can be found
-use the social web to help to reach business goals, even if you're not a social networking butterfly
and etc.

What I like about the book is the twelve weeks plan for your seo strategy, with each week detailing Monday to Friday tasks. This is a great time saver for myself and has helped me to plan my work in a systematic manner. This book comes with lots and lots of example and teaching you how to carry out the proper analysis.

Now, here comes the best part:

The two authors are generous enough to provide a list of SEO Plan worksheets to guide you in case you're lost. These F-R-E-E worksheets comprise of:
  • The Goals Worksheet [DOC] Word Document can be used to clarify your business goals and the goals of your SEO campaign. This worksheet will help you lay the foundation for your entire SEO campaign. (Chapter 1) . {Note: this worksheet is meant to be printed out and filled out by hand. If anyone has made a verson for filling out on the computer, we hope you'll email it to us so we can share it with other readers!}
  • The SEO Growth Worksheet [DOC] Word Document helps you determine your room to improve the search engine presence of your website. (Chapter 1)
  • The Keywords Worksheet [XLS] Excel Spreadsheet is where you can list possible target keywords for your website, along with important measures that will help you finalize your top picks. (Chapter 6)
  • The Site Assessment Worksheet [DOC] Word Document provides a checklist of factors to quickly assess the current optimization level of your website's landing pages. (Chapter 6)
  • The Rank Tracking Worksheet [XLS]is an Excel spreadsheet that you'll use every month to document your website rank and indexing status, both key indicators of your search engine visibility.
  • The Task Journal Worksheet [DOC] Word Document is a simple template that allows you to stay focused on Your SEO plan by giving you a place to record outstanding questions, thoughts, and issues that come up as you work. Rather than constantly going off on tangents, you will revisit your Task Journal items when time allows.(Chapter 6)
  • You can use the Competition Worksheet [XLS]Excel Spreadsheet to document the basic site optimization and search engine presence of your major competitors. (Chapter 6)
  • The Site Optimization Worksheet [DOC] Word Document provides a template for detailing the edits you will need on your website. (Chapter 7)
  • The Link Tracking Worksheet [XLS]is an Excel spreadsheet where you can document your ongoing link building communications. Keeping this information organized will help you keep track of gains made and avoid embarrassing faux-pas such as re-sending a link request after already being accepted. (Chapter 7)
You can get all these, including the book from their website: Your SEO Plan, web companion to the book "SEO: An Hour a Day". There were also other articles and resources for seo. Do check it out if you have the time.

Lastly, my apology if I sound like a sale preacher about the book...ha ha...not affiliate selling here. Just thought this is a great tool to share with everyone here.
#place #seo
  • Profile picture of the author robertsgr
    Thanks a lot! Great informations, very useful. This will help me to be more organized and focused.
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  • Profile picture of the author iw
    Thanks a lot!. If I happen to come across more, will inform you guys!
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  • Profile picture of the author Universal_Soul
    Hi,

    I'm just on the verge of employing SEO strategy myself. I guess you're talking about www(dot)yourseoplan(dot)com?
    Someone recommended it to me, but I got one problem with it: when I checked this website out for major keywords related to seo - they're everywhere from the position 53 up to 200, which is from the 6th down to 20th serp in google.

    Have you tried it and did it work for you?

    JJ
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  • Profile picture of the author breakdance
    Thanks Mr./Mrs. IW, the documents and spreadsheets that you just posted will help me to be a lot more *organized* when it comes down to my SEO campaigns...

    I really do *appreciate* Warriors like you!
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