My SEO is out of place...
- SEO |
But ah ha... few weeks ago, I came across this book called "Search Engine Optimisation" an hour a day by Jennifer Grappone and Gradiva Couzin. I got a copy of it and find it useful with very good free resources which I will share later.
Basically, it is a step-by-step guide to help to increase the visibility of your websites on the search engines.
Just some extracts from the book:
-cut through the trendy jargon to find the "Eternal Truths" of SEO
-discover the right keywords using the latest research tools and your own gut check
-get to know your stats and the free stat-collector, Google Analytics
-optimize your site for search engines and your site visitors so you can be found
-use the social web to help to reach business goals, even if you're not a social networking butterfly
and etc.
What I like about the book is the twelve weeks plan for your seo strategy, with each week detailing Monday to Friday tasks. This is a great time saver for myself and has helped me to plan my work in a systematic manner. This book comes with lots and lots of example and teaching you how to carry out the proper analysis.
Now, here comes the best part:
The two authors are generous enough to provide a list of SEO Plan worksheets to guide you in case you're lost. These F-R-E-E worksheets comprise of:
- The Goals Worksheet [DOC] Word Document can be used to clarify your business goals and the goals of your SEO campaign. This worksheet will help you lay the foundation for your entire SEO campaign. (Chapter 1) . {Note: this worksheet is meant to be printed out and filled out by hand. If anyone has made a verson for filling out on the computer, we hope you'll email it to us so we can share it with other readers!}
- The SEO Growth Worksheet [DOC] Word Document helps you determine your room to improve the search engine presence of your website. (Chapter 1)
- The Keywords Worksheet [XLS] Excel Spreadsheet is where you can list possible target keywords for your website, along with important measures that will help you finalize your top picks. (Chapter 6)
- The Site Assessment Worksheet [DOC] Word Document provides a checklist of factors to quickly assess the current optimization level of your website's landing pages. (Chapter 6)
- The Rank Tracking Worksheet [XLS]is an Excel spreadsheet that you'll use every month to document your website rank and indexing status, both key indicators of your search engine visibility.
- The Task Journal Worksheet [DOC] Word Document is a simple template that allows you to stay focused on Your SEO plan by giving you a place to record outstanding questions, thoughts, and issues that come up as you work. Rather than constantly going off on tangents, you will revisit your Task Journal items when time allows.(Chapter 6)
- You can use the Competition Worksheet [XLS]Excel Spreadsheet to document the basic site optimization and search engine presence of your major competitors. (Chapter 6)
- The Site Optimization Worksheet [DOC] Word Document provides a template for detailing the edits you will need on your website. (Chapter 7)
- The Link Tracking Worksheet [XLS]is an Excel spreadsheet where you can document your ongoing link building communications. Keeping this information organized will help you keep track of gains made and avoid embarrassing faux-pas such as re-sending a link request after already being accepted. (Chapter 7)
Lastly, my apology if I sound like a sale preacher about the book...ha ha...not affiliate selling here. Just thought this is a great tool to share with everyone here.
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