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Adcenter Quality Score, have I understood it?

by Serpentis
2 replies
  • SEO
    • |
Hi,

I have been reading a lot about the adcenter quality score, but I am unsure whether I have fully understood it...

The quality score determines how visible my ads are, right?

The quality score has no effect on my CPC, right?

Help is as always much appreciated!
#adcenter #quality #score #understood
  • Profile picture of the author svetod
    The biggest difference is that adCenter Quality Score doesn’t actually impact your cost per click and ad rank, ad position, or keyword eligibility. It’s designed to be a metric that indicates how generally competitive your keyword is in the adCenter marketplace as compared to other advertisers’ keywords. The overall score is broken down into three components:

    Keyword Relevance, Landing Page Relevance, Landing Page User Experience
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  • Profile picture of the author Serpentis
    So the quality score can be completly ignored, because it has no actual effect?
    This sounds to good to be true!
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