What is your best PPC advice?

Also, I would like to add...

I hear the mobile network is amazing...and I heard its horrible. If you have used this whats your take on it?

I hear the same for the content network. Something about don't use it unless you have a banner. It was something like that. Any comments on that?

Hi There, I have been using some brilliant software and gone through great training on FB PPC. What is very important is that you focus your PPC add to quality audiences. Otherwise you could land up spending a small fortune and not really getting results.

Alright accept my apology for jumping in but here we go..

No, To get started in PPC you don't need any brilliant or amazing software. Stick with Adwords or Facebook tools for now until you like to scale up to masses. You will very likely get confused rather then using it for good. PPC has a huge learning curve and NO Software can replace it.. For training you can watch basic videos or go through adwords training center. That will give you handful of knowledge to begin with.



Yes Facebook PPC is cheaper than Adwords in terms of clicks (on adwords you expect to spend near 2-3$ a click for the top5 position for golf niche (Just example) you can get the same click for 1.5$ on Facebook.. but the difference ? Here it is :

The guy on Facebook is just bored from his life and doing something not so productive on facebook. He is not in the mood of taking away his wallet more often and so. He sees your ad and maybe out of curiosity clicks on it (people struggle to get even a .5% CTR on FB, Yes i have made 4%+ CTR On FB Ads but thats different story) , The ad will usually cost you less than adwords but the visitor is not so targeted and willing to buy your stuff..

On the other hand, the guy on adwords is actually looking for information on golf, maybe training ? maybe help ? or something else where you can jump in to help him and he can pay for that...

OK my example might be bad the bottomline is, FB PPC converts far less than Adwords when you are "selling" something, when you are after a Lead you can get away with the FB PPC easily.

OK so you find few top sites of Gold niche and then go "alexa.com/siteinfo" you put the site there and it shows you the demographic from where most of the visitors are coming up. People from Warrior forum will say ton of things about Alexa that its not accurate, and its fact however its still a good way to know from where visitors are coming. that will help you target your ads better.. If you need a better tool - go for this - https://www.quantcast.com


If you are really new to PPC (Specially Adwords) Consider this a best practice for you..

For a newbie, i would suggest below

step 1. Draw your site structure on a paper
step 2. outline your important pages where you need traffic (This will be your landing pages for each adgroup we gonna build in next steps)
step 3. research keywords, as many as you could for each of those pages and save in notepad
step 4. create a campaign in adwords and adjust upper level settings
step 5. create 1 ad group for each of the pages you outlines in step 2 (More adgroups on later stage,for now create one for each landing page)
step 6. put the keywords you collected in step 3 for each ad-group, write 2 ad copies for the ad-group and point it to the right landing page for this one
step 7 . Think of any other keywords groups (Groups means a theme of keyword set, if you can relate more than 5 keywords belong to 1 group, make a separate adgroup for that)
step 8. set a budget and hit GO.



if you ask me about the best advise I can give -- I would Shout : Relevancy ..



Relevancy- Everywhere. that means keyword research and landing page setup. if your landing page is not relevant enough you will get a very bad quality score which will result in higher bid with lower placement means lower CTR means a bit higher bid again. So its all a complex mix of relevancy and doing it wrong will simply skyrocket your bid while lowering down your clicks and sales .. that's where most of the people says adwords does not work anymore but if you can get everything relevant your ad will manage to get a Better CTR, better CTR will attract a lower CPC and higher position. See the example here and try to figure out how this equation works.. ...



If you look above, All i did once i started managing this account was to "Improve the CTR" and that was done by Relevancy. The ads were super relevant to the terms searched for and thus attracted more clicks, since my CTR went up you can see the Position of the ad went up as well (From 4.5 to 1.9) and that too while paying 20 cent less than what was being paid earlier.. Means if you manage to have a better CTR you will secure a higher position and less CPC means more profit for you..


Alright if the stuff above done not make sense to you, pardon me and ask individual questions than asking broad questions like "Best advise"

..
Subhash

Focus on the copy, the more relevant the message on your ad is to the problem your prospects are facing the higher your CTR will be, that is the key to win positions instead of bidding higher

Try to make a profit

Hmm I see. I will be starting a ppc campaign today or tomorrow. I will post my results. Thank you for your advice.

How are sites like adbrite, or other media buy sites? Are they pretty good once I figure out what keywords work for my site?

Any other comments or advice?

My 3 simple rules I used, when I started with adwords.
Start exact match.
Pause every keyword that has 100 impressions and 0 clicks.
Pause every keyword that has 20 clicks and 0 leads.

I followed this model and short after that I was making £10.000+ a month.

Start with little money, test products and keywords, those keywords, products giving you money stick with that, automate the process, then test other product.

Couldn't that take traffic away from keywords that could possibly perform later on?

A question a little off topic from PPC. How many autoresponder emails should I have before I begin my PPC campaign?

Anyone know of other good PPC networks?

You can try Bing/Yahoo network but no PPC network is going to be more effective than AdWords unless it's like a niche thing. AdWords is seen by most people, and a lot of those have the intent to purchase what they're searching for.

I would say as a starter dont go for significant investment.Test it first with some small amount.The niche you are planning to promote is competitive.So make sure you have a good landing page. Read their quality guidelines and rules before starting the campaign.Most newbies ignore this and that eventually got their account suspended and Its almost impossible to get your account unsuspended If they ban you due to not following their guidelines.When you sign up make sure you check the box "Important suggestion regarding your account and campaign improvement". They really send some useful tailored tips overtime to improve your campaign.As far the ad groups are concerned,they should be tightly themed and this will allow you to better organize your campaign.Try to learn how to use their keyword tool and negative keywords option from Google as you will find a lot of tutorials out there.Also try to learn how to improve quality score as it eventually helps you to decrease your advertising cost.

Test. Test. Test.

I would recommend starting with a very small budget to begin with whilst you test keywords and ads. Once you see a trend and your ROI is positive, increase your budget and monitor the results.

Is your golf website selling equipment or is it a blog or a trainging/tips thing?

Structure your account well and seperate everything by adgroups.... make a different adgroup for every different ad.... then, use their reports and analysis tools to see which gets better CTR, which gets better impressions and which gets better conversions..... what you do next is to mix and match ad text, keywords and budget to get the best out of those three factors in one adgroup.....