The TOTAL MYTH of The Relevant Domain in Link Building. Why You are Just Wasting a LOT of Time
- SEO |
For some reason this week I have come across more people than ever talking about relevant domains in link building (usually in the context of building a SEO network but it can apply to any link building).
After the exact match domain algo change by Google I would have thought this myth would have died down but I don't know.....is someone out there doing a WSO with this nonsense?
Google does not determine if a link is relevant by looking at the domain name. Relevance is determine BY THE CONTENT ON THE PAGE. The whole point of Google loving contextual links is that contextual links OCCUR IN CONTENT.
A link from Amazon.com is not going to help you have higher relevance rank for the keyword "river" because the word amazon is used.
Ebay.com is not going to make you rank higher in relevance for "the bay area"
Those are ecommerce sites that sell products and to the extent that google catalogs their content niche it would be counted as a retail niche because of the content.
If you are a lawyer offering legal services and you get a link from LSC - Legal Services Corporation: America's Partner for Equal Justice it will be golden and it will not matter fig sticks that lsc.gov is not a keyword domain or related name because the CONTENT of the LSC gives it the relevance.
People WAKE UP! Why would Google give you a boost in link relevance for just the domain name when they just turned down the value of exact match domains? Why would a domain name override the relevance of the page's CONTENT??
Now in regard to private blog networks there are some that argue that the links to the domain you buy carries more weight if they are relevant to your keywords.
A) This has never been proven.
B) Its doubtful the content you put on the bought domain will not affect the relevance anyway -overriding the link sources.
C) good luck finding domains that have good link profiles where the high authority links are from mostly/only related niches. Be prepared to spend a TON more time doing research to that end. Time you could have spent creating great relevant content to put on your site I might add.
D) some of the best expiring domains in a niche often use entirely different domain names that they have branded(um like Apple.com would if that ever expired) so you will miss ton loads of those only going for domain names with related words in the niche.
In short the domain name has nothing to do with relevance and the sad thing is - the people that spend the time believing this and following it turn right around most of the time and drop one or two posts on a wordpress blog network site swearing that that now gives them a niche authority site to link to their money site
After the exact match domain algo change by Google I would have thought this myth would have died down but I don't know.....is someone out there doing a WSO with this nonsense?
Google does not determine if a link is relevant by looking at the domain name. Relevance is determine BY THE CONTENT ON THE PAGE. The whole point of Google loving contextual links is that contextual links OCCUR IN CONTENT.
A link from Amazon.com is not going to help you have higher relevance rank for the keyword "river" because the word amazon is used.
Ebay.com is not going to make you rank higher in relevance for "the bay area"
Those are ecommerce sites that sell products and to the extent that google catalogs their content niche it would be counted as a retail niche because of the content.
If you are a lawyer offering legal services and you get a link from LSC - Legal Services Corporation: America's Partner for Equal Justice it will be golden and it will not matter fig sticks that lsc.gov is not a keyword domain or related name because the CONTENT of the LSC gives it the relevance.
People WAKE UP! Why would Google give you a boost in link relevance for just the domain name when they just turned down the value of exact match domains? Why would a domain name override the relevance of the page's CONTENT??
Now in regard to private blog networks there are some that argue that the links to the domain you buy carries more weight if they are relevant to your keywords.
A) This has never been proven.
B) Its doubtful the content you put on the bought domain will not affect the relevance anyway -overriding the link sources.
C) good luck finding domains that have good link profiles where the high authority links are from mostly/only related niches. Be prepared to spend a TON more time doing research to that end. Time you could have spent creating great relevant content to put on your site I might add.
D) some of the best expiring domains in a niche often use entirely different domain names that they have branded(um like Apple.com would if that ever expired) so you will miss ton loads of those only going for domain names with related words in the niche.
In short the domain name has nothing to do with relevance and the sad thing is - the people that spend the time believing this and following it turn right around most of the time and drop one or two posts on a wordpress blog network site swearing that that now gives them a niche authority site to link to their money site
http://www.godoveryou.com/
Tim Pears