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Two Websites Ranking for the Same Brand and Primary Keyword

by MyFishIsSick
1 replies
  • SEO
    • |
We have two sites currently ranking on page 1 in Google: militaryloans .com and yesomni .com. Engagement with the first site is stronger and is where most of the marketing efforts take place. Would it be more worthwhile to:


a) kill the site with lower engagement and migrate anything unique to the other, or
b) fine tune the focus of each site (ie. Yes Omni would be more for corporate advocacy and Military Loans would be the transactional/informational site.)


We feel that having both could be diluting the brand and creating confusion with users, as some of the content starts to become the same on both sites and there is no difference in the goal: to have someone fill out an application. Love to hear some opinions on this…
#brand #google #keyword #primary #ranking #seo #websites
  • Profile picture of the author ContentWritingPhD
    Banned
    a) kill the site with lower engagement and migrate anything unique to the other, or
    yesomni.com is a 13-year old aged domain. It's 7 years older than the other site. Bank on the age of the domain. Have an SEO expert analyze what's missing or lacking as to why it's being overtaken by the other site that is 7 years younger. Most of my clients in my content writing business are SEO service providers. I may refer you to them and you do the interview as to whom fits your requirements.

    Also, if Google and other search engines already crawled the contents (blogs) that are on Site B, you'll be flagged for duplicate content if you re-post them to Site A.

    b) fine tune the focus of each site (ie. Yes Omni would be more for corporate advocacy and Military Loans would be the transactional/informational site.)
    My answer to this is somewhat the same as my answer above.
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