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Starting An SEO Company For Local Businesses Here

by denoble
7 replies
  • SEO
    • |
Hello quys,

I have seen an upsurge in the number of companies who set up a website with a view of leveraging on the internet but one thing I see that is yet to be done well is that the websites are poorly optimized for the search engines and most of them are yet to be indexed by the search engine.

So I wish to offer SEO services to the companies with a view of drawing from my indepth knowledge and experience to help position the companies well for maximum exposure but I think I lack the marketing and the know-how to go about it profitably

So guys,your suggestions are needed here. Eg: How to approach them, How to promote my service and how to charge for my services

Thanks for your anticipated help.
#businesses #company #local #seo #starting
  • Profile picture of the author dvduval
    You should have a couple of specific services that you will sell so they clearly know what they are buying and have choices. For example, you could offer directory submission service where they get submitted to 200 directories for $100, and article submission for $50 per article, etc. That way you can just show them a sheet with items they can purchase and it will make the selling process very straightforward.
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    It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
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  • Profile picture of the author Brad Gosse
    One of my businesses does that.

    We started with a local directory and sold awesome full page listings for $99 which included a free 30 minute internet marketing consultation. Then we upsell them on SEO, media buys etc.
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    • Profile picture of the author MarkR
      denoble,

      Great idea. There's a lot of money to be made in that market.

      I think you need to offer a set of plans that provided the most basic levels to the advanced levels and show the customer how you'll move their site from the basic level to the top level. Before you start linking campaigns, submit to directories, etc. etc.

      I'd start by putting in place the basics - robots.txt file, sitemap, and meta tags, page titles, and (most important) analytics to track your progress.

      Then move up to engaging content, site structure, proper navigation, etc.

      Then, once you've got a valuable, well-organized site with the basics in place, take them to the next level - link building, articles, Blogging, social networks, etc. etc.

      Then there are press releases, Twitter and many other options for promotion that they can pursue.

      My customers and all good business people want 1) to know that I have a long-term view of their business and are 2) willing to buy my services in small increments if I can prove the progress the site is making (analytics).

      Mark
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      • Profile picture of the author TheHutz
        Very good advice above - so take note of that.

        I would also be inclined to suggest, make sure your site is ranking well for "SEO services in XXX", "Website Promotion in XXX" etc, so you will get enquiries that way.

        As well as the above info - I highly recommend this fantastic post by Justin Brooke. It seems like just what you need.

        Step-by-Step System For Getting SEO Clients
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      • Profile picture of the author Sowemimo Oladele
        Originally Posted by MarkR View Post

        denoble,

        Great idea. There's a lot of money to be made in that market.

        I think you need to offer a set of plans that provided the most basic levels to the advanced levels and show the customer how you'll move their site from the basic level to the top level. Before you start linking campaigns, submit to directories, etc. etc.

        I'd start by putting in place the basics - robots.txt file, sitemap, and meta tags, page titles, and (most important) analytics to track your progress.

        Then move up to engaging content, site structure, proper navigation, etc.

        Then, once you've got a valuable, well-organized site with the basics in place, take them to the next level - link building, articles, Blogging, social networks, etc. etc.

        Then there are press releases, Twitter and many other options for promotion that they can pursue.

        My customers and all good business people want 1) to know that I have a long-term view of their business and are 2) willing to buy my services in small increments if I can prove the progress the site is making (analytics).

        Mark

        Mark...

        What a great analogy....
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        • Profile picture of the author MarkR
          Sowemimo,

          Thanks. I think it's important to also remember that you are talking about a subject that is totally foreign to most small business owners. All they know is that they want more people seeing their website. Don't get them nervous with SEO terms and acronyms. Talk in simple terms, talk in terms of "more customers looking at your website". Discussing "unique visitors", SERPs, ranking, backlinks, pagerank, keywords, meta tags, etc. etc. can really put a small business owner off and lose the deal for you.

          Mark
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      • Profile picture of the author uncle randy 71
        Originally Posted by MarkR View Post

        denoble,

        Great idea. There's a lot of money to be made in that market.

        I think you need to offer a set of plans that provided the most basic levels to the advanced levels and show the customer how you'll move their site from the basic level to the top level. Before you start linking campaigns, submit to directories, etc. etc.

        I'd start by putting in place the basics - robots.txt file, sitemap, and meta tags, page titles, and (most important) analytics to track your progress.

        Then move up to engaging content, site structure, proper navigation, etc.

        Then, once you've got a valuable, well-organized site with the basics in place, take them to the next level - link building, articles, Blogging, social networks, etc. etc.

        Then there are press releases, Twitter and many other options for promotion that they can pursue.

        My customers and all good business people want 1) to know that I have a long-term view of their business and are 2) willing to buy my services in small increments if I can prove the progress the site is making (analytics).

        Mark
        Thank you for this comment. I am new to internet marketing, but I have worked in sales for a few years. The toughest skill to learn or understand is the art of building the RELATIONSHIP.
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