What's a good Step-by-step SEO plan?

by Fleki
7 replies
  • SEO
  • |
I have ranked a bunch of websites back in 2009. Things have changed apparently.

Is there a good step by step plan what to do for a client who is outsourcing SEO to you?

I started outlining the marketing strategy and after the first few steps I realized someone out there has a more detailed plan. I know I should start with the new google account, new email, analytics, webmastertools, , set up Authorship....

But then again, I need to break those steps down if I want a good action plan for all of my clients.

I have over 120 client websites and I've been running away from SEO (outsourcing a little bit) since 2009.

Thanks
#good #plan #seo #stepbystep
  • Profile picture of the author Bit Designs
    Honestly, your very first step should simply be to scout your competitions backlinks.

    So many people dive into the weak SEO tactics of web 2.0's and blog commenting while ignoring the easiest and most effective backlink gaining technique. Use SEMRush to find your competition, then use ahrefs or majesticSEO to pick out their most valuable backlinks and see if you can gain them for yourself. You won't be able to get all of them, but even half will give your client a good footing on the ranking ladder, and more importantly it will give you a whole heap of domain authority.
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  • I would start offering your clients a full SEO audit to identify what needs to be improved from an on page and off page stand point and to see what the top competitors are doing. That will give a good game plan. Then outsource the link building aspect to a warrior and you address the on page optimization issues.
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    • Profile picture of the author Fleki
      Thank you both... I think I should have added the following:

      The competition has been analyzed, keywords too, backlinks... articles ordered...

      Ideally I am looking for a PDF that looks like this:

      1. Set up a brand new Google identity, with Google+ account
      2. Set up google webmasters tools and add the website
      3. Google analytics
      4. Google authorship
      5. Order articles for the website as well as the syndication
      6. Collect the industry related websites and organize them (news, article submissions, guest posting, press release submissions)
      7. etc...

      And those broken down into steps a, b, c, etc...

      Preferably something specific and detailed... Nothing I see online is detailed or specific enough... Just a few points and link to sign up for their mailing list.
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      • Profile picture of the author AlphaWarrior
        Originally Posted by Fleki View Post

        Thank you both... I think I should have added the following:

        The competition has been analyzed, keywords too, backlinks... articles ordered...

        Ideally I am looking for a PDF that looks like this:

        1. Set up a brand new Google identity, with Google+ account
        2. Set up google webmasters tools and add the website
        3. Google analytics
        4. Google authorship
        5. Order articles for the website as well as the syndication
        6. Collect the industry related websites and organize them (news, article submissions, guest posting, press release submissions)
        7. etc...

        And those broken down into steps a, b, c, etc...

        Preferably something specific and detailed... Nothing I see online is detailed or specific enough... Just a few points and link to sign up for their mailing list.
        You probably will not get a good response to your question. It has been asked many times on this forum and I have never seen a step by step list.

        You may find a list for on page factors, but there are so many aspects of off page SEO that no one has a complete step by step list. Also, SEO tactics that work for one site may not work for another site.

        Your best bet is to try different SEO tactics, keep tract of what works for you, and make your own step by step list.
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  • Profile picture of the author adystanley
    Make the On-Page SEO perfectly. You can use Wordpress SEO by Yoast as a good indicator. If all of the articles have green buttons then it's fine.
    Once the On-Page is ready create quality links targetting the main keywords (specially blogposts) and backlinks to diversify the link profile (web 2.0s, social bookmarks, relevant blog comments) targetting long-tail keywords.
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  • Profile picture of the author JulieB
    Thanks to all who have responded here. This thread is teaching me a bunch!
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  • Profile picture of the author RyanLB
    It's a hugely complicated subject that doesn't have one simple answer. To break things down simply, though-

    1 - Build the highest quality content you can. Stand out from the competition.

    2 - Get your on-page SEO on point. I recommend Website Review - SEO Tool | WooRank.com as a simple checklist tool telling you where you can improve.

    3 - Get high quality links. Preferably these links should also drive traffic, and surrounded by content that is of the same niche or subniche as your own.

    Rinse and repeat. It's always worked. The only things that has drastically changed is automating links en masse and expecting positive long term results without going the extra mile to create diversity.
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