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Adwords Quality Score & Landing Page

by FostinWD
4 replies
  • SEO
    • |
Hey Guys,

What does google look for in a landing page to give a high quality score?

I know relevancy is a factor, but at HTML level... is it important to use the targetted keyword a certain number of times? H1 tags usage like in SEO?

any help is much appreciated! thanks!
#adwords #landing #page #quality #score
  • Profile picture of the author paulgl
    I suppose in theory the quality score of a landing page would
    depend on what campaigns it is being run in. It does receive
    a preliminary QS, but then gets tweaked.

    It's not a matter of what the page has on it, per se, like number
    of keywords, etc. It is a matter of whether the searcher clicks
    on an ad and gets a page that solves their problem. If it does not,
    your QS will go down. Google has various ways of measuring
    whether the searcher found what they actually wanted or not.

    So, I do believe that each keyword you run will have a different
    QS. That gives you the data to only run it on the ones that get
    a high QS.

    Okay, after that said, it is a factor of how you layout your page
    and whether the clicker gets what they want. I guess that would
    depend on your site's look and feel, but not what you are asking about,
    like h1. You can have your keyword all over the page, complete with
    images. But if a person wants to buy Burt's Bees Butt Cream, and
    you have a bunch of text with burts bees butt cream, and no clear
    and easy way of actually buying it, then you're screwed for that
    keyword. Like wise, you don't need any text but just an image of the
    cream and a Buy Here button.

    Make the page easy for the person to find what they want. Each page
    is different. Don't run the page for keywords that are bogus for a
    searcher.

    Sure, I am not going over the checklist that google gives you for
    certain types of landing pages. I assume you have filled this checklist
    already.

    Paul
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    • Profile picture of the author PeepingDakota
      Originally Posted by paulgl View Post

      I suppose in theory the quality score of a landing page would
      depend on what campaigns it is being run in. It does receive
      a preliminary QS, but then gets tweaked.

      It's not a matter of what the page has on it, per se, like number
      of keywords, etc. It is a matter of whether the searcher clicks
      on an ad and gets a page that solves their problem. If it does not,
      your QS will go down. Google has various ways of measuring
      whether the searcher found what they actually wanted or not.

      So, I do believe that each keyword you run will have a different
      QS. That gives you the data to only run it on the ones that get
      a high QS.

      Okay, after that said, it is a factor of how you layout your page
      and whether the clicker gets what they want. I guess that would
      depend on your site's look and feel, but not what you are asking about,
      like h1. You can have your keyword all over the page, complete with
      images. But if a person wants to buy Burt's Bees Butt Cream, and
      you have a bunch of text with burts bees butt cream, and no clear
      and easy way of actually buying it, then you're screwed for that
      keyword. Like wise, you don't need any text but just an image of the
      cream and a Buy Here button.

      Make the page easy for the person to find what they want. Each page
      is different. Don't run the page for keywords that are bogus for a
      searcher.

      Sure, I am not going over the checklist that google gives you for
      certain types of landing pages. I assume you have filled this checklist
      already.

      Paul
      great answer!

      it doesn't really depend if you have H1 or you have just 1 or 2 or more keywords in your landing page. as long as your landing page clearly shows what you are offering and and what you are saying in your landing page is relevant to what you offer, then that's a winning landing page. you always have to be in the visitor's shoes.
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    • Profile picture of the author FostinWD
      Originally Posted by paulgl View Post

      I suppose in theory the quality score of a landing page would
      depend on what campaigns it is being run in. It does receive
      a preliminary QS, but then gets tweaked.

      It's not a matter of what the page has on it, per se, like number
      of keywords, etc. It is a matter of whether the searcher clicks
      on an ad and gets a page that solves their problem. If it does not,
      your QS will go down. Google has various ways of measuring
      whether the searcher found what they actually wanted or not.

      So, I do believe that each keyword you run will have a different
      QS. That gives you the data to only run it on the ones that get
      a high QS.

      Okay, after that said, it is a factor of how you layout your page
      and whether the clicker gets what they want. I guess that would
      depend on your site's look and feel, but not what you are asking about,
      like h1. You can have your keyword all over the page, complete with
      images. But if a person wants to buy Burt's Bees Butt Cream, and
      you have a bunch of text with burts bees butt cream, and no clear
      and easy way of actually buying it, then you're screwed for that
      keyword. Like wise, you don't need any text but just an image of the
      cream and a Buy Here button.

      Make the page easy for the person to find what they want. Each page
      is different. Don't run the page for keywords that are bogus for a
      searcher.

      Sure, I am not going over the checklist that google gives you for
      certain types of landing pages. I assume you have filled this checklist
      already.

      Paul
      Hey Paul,

      thanks for taking the time and answer my question. At one point I thought it was like SEO in that aspect. I'll make sure to design my page for the visitor to find the information as easy as possible.
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  • Profile picture of the author Old
    but that's not all. google cares what are the keywords on landing page. i tested it million times. for example: i edited my landing page(for keyword optimization) , after 30 min. quality scores was different. it can't be coincidence.
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