My FB campaign: What do you guys think?

Hello yoamro,

Unless this is a very general interest product that you are promoting, I think we are at odds regarding what targeting really is.

afgwarrior made comment that it looked like you were targeting whole of US, as your screenshot showed a potential reach of 9,200,000. Just out of my head, that's about 1/10th % of the Billion FB Users. My figure could be wrong, never liked maths at school, lol, but doesn't sound targeted at all to me, as far as my view of targeting goes anyway.

Precise targeting is drilling down to the point where your offer is being presented to a very warm to hot target audience, those who already have shown they are interested in that particular product type or service.

I don't know what product you are trying to promote or what your target market is, but I'll use an example of a a market we are heavily involved in.

The market is Online Dating, one of the worlds largest online markets. Now we could say that market is world wide, male and female, and has a wide age range, say from 18 to seniors. We could narrow it a bit and say we will select US, UK, CA, AU as people in those countries are English speaking, have a higher disposable income than other countries, more available Dating sites and Dating Membership Numbers so we have a larger product range available to promote to them, and to do follow up marketing etc. But that specific targeting is more like what you are doing, it's very general, we would also get a potential reach of millions. Now sure, if our offer/product is good we might get some interest and get some sales.

But now, what if we target an existing smaller market of people who we know are already interested in Online Dating. That is what I mean by a very warm or hot target audience. We already know they are interested in exactly the product type or service we are offering, so stands to reason don't you think, they are more likely to look at and buy a product/service that is very specific to their established interest.

How do we know they are very warm to hot prospects? Because they have told us already. They are active members of groups and communities relating to Online Dating, and we can drill down through FB to directly target them with our Ads. You can take time doing this manually or you can use software such as Social Lead Freak, a WSO product that is excellent excellent excellent for this purpose. Now did I tell you this is an excellent product? lol. And they are not even giving me a commission to say that!

So where you are saying you are already targeting your market, I'm saying the same as afgwarrior did, I don't think you are targeting at all.

Now of course the product you are offering comes into play here too, it may be something that you think everyone and their monkey should be interested in, but maybe it's not, it may not have that get up and grab me appeal/feeling about it.

If you would like to show me the product you are trying to promote I may be able to give you my views on it. Can share here or email me via the warrior system. My Dad and I run multi million dollar IM Business's, have more than 20 fulltime staff. I run day to day operations of those Business's. I do know what I am talking about and we are always willing to help others if we can, time permitting.

Lindy

Oh absolutely. I would never do it with health, or skin care or anything.

"News" however goes over much better. Now that the presidential election is over and this will go away into nonexistence over the course of the next 3 years I'll tell you that I had a lot of luck running a 'Democratic Election News" and "Republican Election News" list pair.

Curate the content and every 2-3 days (particularly if there was new drama that day) drop in a survey with a CPA offer at the end of it. That's an old school CPA thing, but in this case it was easy money for literally 5 minutes worth of work a day.

I do plan on repeating so let's just let this thread die a quick, quiet death.