What features are most important to keyword research tool

by 5 comments
What do you consider to be the most important features for a keyword tool?

example:
1.That it is free.
2. That it gives good keyword ideas.
3. That it provides monthly search volumes.
4. That it analyzes competition?

Or maybe there are others. What do you think?
#seo #features #important #keyword #research #tool
  • Profile picture of the author Rod Cortez
    Originally Posted by dgiles63 View Post

    What do you consider to be the most important features for a keyword tool?

    example:
    1.That it is free.
    2. That it gives good keyword ideas.
    3. That it provides monthly search volumes.
    4. That it analyzes competition?

    Or maybe there are others. What do you think?
    Definitely not #1. I've never seen a free keyword tool that gave me the data I needed. I used to use the old free Overture keyword tool back in the day as a starting off point, same with the now defunct Google Keyword tool (Keyword Planner now and you have to log into your Adwords account to use it), but only as a starting off point.

    I think any serious marketer who understands the value of a good keyword research / competitive analysis is willing to pay for it.

    I like tools that generate plenty of keywords that people actually search on along with their daily and monthly volumes. I also like to see those keywords match up to potential competitors in both the sponsered results and the natural results in the top 3 search engines.

    I'd also like to see a tool that can extrapolate data from mobile browsers like Safari, that would be totally dope.

    RoD
  • Profile picture of the author KateD
    God, I have done so much keyword research in my life.

    I agree with Rod for the most part.

    Google is the top dog when it comes to searching. And man, it would be so convenient f they provided the data for free to anyone who wants it. But they don't. Not directly.

    So in searchig for keyword tools, I would look at where the data is coming from. Since Google is tops and isn't sharing, keyword services and software try to accurately predict what current (and ongoing) search demand will be. It's far from an exact science.

    KateD
    • Profile picture of the author Wayne Liew
      For me, I would definitely pay for a powerful keyword research tool.

      I use these tools for the purpose of SEO so as long as they are capable of providing good long tail keyword ideas and monthly historical search volume, I'm sold.

      And of course, if the tool is capable of providing geographically-segmented data and data from different search engines on top of the above, I'm sold.
  • Profile picture of the author blankinship
    Except the free offers I look for the rest three features that my keyword tool have. The one thing you might make sure about Google is that they never sit still. They are continually adapting things and reinstating stuff you have got hardened to. I think for the monthly search volume and find the easy and competitive keywords in my targeted niche. I really don't believe that any one tool is going to work in this day, I would generally suggest utilizing more than one tool for something like keyword volume research, particularly as the information can vary so much relying upon where the information comes from. I will likely be utilizing Google's Keyword Planner as a part of conjunction with one or two other tools in addition to Moz tool, so that my keyword research goes forward.
  • Profile picture of the author hostdare
    Check the competition on that keyword

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