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Conversions

by smiket
9 replies
  • SEO
    • |
How can you beat this in a bing PPC campaign with sales as a goal:
You sign up for an affiliate program that has 2% CR. You write an ad that prequalifies traffic. You send them to a landing page that gets 30% CTR (that kinda blows, it can surely be improved, what is a good landing page CTR?). That means that if you pay for 1000 clicks, 300 get to the merchant's page and, of those, only 6 buy.
If you pay an average of $0.40 per click, that means it costs you $400 to get that 1000 clicks. So, you need $67 per sale just to break even.
Do you shorten your conversion funnel by taking the landing page out of the equation? Do you use a merchant that provides their own landing pages or direct to checkout options? Do you work on your quality score and lower your cpc. From what I've experienced, quality keywords cost.
I know there are 1000 ways to fine tune a campaign, but there is a huge difference between fine tuning and spending $67 per conversion...
#bing #conversions #ctr #landing page #ppc
  • Profile picture of the author patadeperro
    Originally Posted by smiket View Post

    How can you beat this in a bing PPC campaign with sales as a goal:
    You sign up for an affiliate program that has 2% CR. You write an ad that prequalifies traffic. You send them to a landing page that gets 30% CTR (that kinda blows, it can surely be improved, what is a good landing page CTR?). That means that if you pay for 1000 clicks, 300 get to the merchant's page and, of those, only 6 buy.
    If you pay an average of $0.40 per click, that means it costs you $400 to get that 1000 clicks. So, you need $67 per sale just to break even.
    Do you shorten your conversion funnel by taking the landing page out of the equation? Do you use a merchant that provides their own landing pages or direct to checkout options? Do you work on your quality score and lower your cpc. From what I've experienced, quality keywords cost.
    I know there are 1000 ways to fine tune a campaign, but there is a huge difference between fine tuning and spending $67 per conversion...
    It depends, if your conversion cost is $67 and your payment is 70 you are still making money and you keep dong this.

    Now, the earlier you increase the conversion the better results you will have, what do I mean by this, if you increase your CTR in 10% in your ad, you will be sending 1100 visitors with the same budget, 330 to your offer and then your brake even point is lower, then you need to first optimize your add, and go from there.
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  • Profile picture of the author Clint Faber
    I've been running $5000 a day ad campaigns for never blue for the last three years. So when I tell you that I may professional Ad man , you would agree.

    Don't do some thing silly like messing up the system. Make sure that you optimize what it is right now the best that you possibly can.

    I highly recommend keeping the landing page and capturing emails (this is something I wish I would've done from the beginning)

    Optimize your landing page for optimal conversions. Using heat mapping technology. I converted a .1% conversion rate to 98% within a couple of days And now you can have the same as I passed this information on to you.

    There's a lot that can be taught on the subject, and this is just a taste.
    Soak it in and enjoy.
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    • Profile picture of the author drewfioravanti
      Originally Posted by Clint Faber View Post

      I've been running $5000 a day ad campaigns for never blue for the last three years. So when I tell you that I may professional Ad man , you would agree.

      Don't do some thing silly like messing up the system. Make sure that you optimize what it is right now the best that you possibly can.

      I highly recommend keeping the landing page and capturing emails (this is something I wish I would've done from the beginning)

      Optimize your landing page for optimal conversions. Using heat mapping technology. I converted a .1% conversion rate to 98% within a couple of days And now you can have the same as I passed this information on to you.

      There's a lot that can be taught on the subject, and this is just a taste.
      Soak it in and enjoy.
      You run multiple $5000 per day ad spends, sell SEO software, and went from .1% conversion rate to 98% conversion rate in just a few days?

      I don't believe a word you said.
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  • Profile picture of the author smiket
    I will take your advice to heart, Clint. It is a rare occasion to get advice from someone that knows what they're talking about. I was thinking about signing up with Crazy Egg, but I still need to learn what to invest into and what not, considering I am not making a profit yet. I have difficulties finding a quality program on cb that actually converts to what they claim. I would be nice to make some money, even if my ROI is negative, at least I'll know I can start optimizing and not leak the few precious resources I have.
    In the end, I know it's going to take a lot more learning to get where I want to be, but every little hint like those you just gave me can save months of work and research.
    So, thank you yet again!
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    • Profile picture of the author yukon
      Banned
      Originally Posted by smiket View Post

      I have difficulties finding a quality program on cb that actually converts to what they claim.
      Never believe any of the numbers on a CB vendors affiliate page. Always look at the product, the facts, nothing else.

      If the product sales page screams hype/false claims, skip it. Those are the type of people that are scammers, If they'll scam a buyer they won't have a problem scamming the affiliate.

      Look for legit evergreen products. Don't invest time/money into temporary latest fad products. An example of an evergreen niche is a hobby niche (ex: gardening, cooking, music, etc...), those people/buyers don't think about refunds when they're seriously interested in a long term hobby. The IM niche is notorious for trying to get refunds from CB.

      Create your own sales page on your own domain & send your traffic directly to the CB checkout page. Remember, only state the facts about what's included in the product your promoting.

      Also, don't pay too much attention to things like Gravity on CB, one of the products I do well with has a low Gravity, there must not be too many people promoting the product besides myself & the vendor (still making sales).

      The hardest part about earning money with CB is sorting through all the junk to find the good/legit products.

      That's the basics I use to get a 14% average sales rate on the CB checkout page across multiple products.
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  • Profile picture of the author smiket
    I was wondering about some of those things and now I have the confirmation. I guess that I need to learn a whole lot more(can't hardly wait, it's not only the money, I actually like this stuff and by validating my suspicions you saved me from doubting myself too much and wasting time and money on stupid things) and find some other, more effective, networks.
    I can only say thank you, kind sir and wow...just my second post and I got a ray from above and a helping hand
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  • Profile picture of the author vipulkrgupta
    Originally Posted by smiket View Post

    How can you beat this in a bing PPC campaign with sales as a goal:
    You sign up for an affiliate program that has 2% CR. You write an ad that prequalifies traffic. You send them to a landing page that gets 30% CTR (that kinda blows, it can surely be improved, what is a good landing page CTR?). That means that if you pay for 1000 clicks, 300 get to the merchant's page and, of those, only 6 buy.
    If you pay an average of $0.40 per click, that means it costs you $400 to get that 1000 clicks. So, you need $67 per sale just to break even.
    Do you shorten your conversion funnel by taking the landing page out of the equation? Do you use a merchant that provides their own landing pages or direct to checkout options? Do you work on your quality score and lower your cpc. From what I've experienced, quality keywords cost.
    I know there are 1000 ways to fine tune a campaign, but there is a huge difference between fine tuning and spending $67 per conversion...
    You have established these figures by sending traffic through Bing already or is it hypothetical? If hypothetical then I would strongly suggest to start very small with them. For me their conversions just suck! Other's may have had success, I can't say. IMO, its better to try other traffic sources.

    If you want to stick to PPC, Adwords will have a much higher conversion rate, trust me. You have to take the pain of constructing a whole genuine looking site. If the niche is big enough (scalable), its worth it for long term success.
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  • Profile picture of the author smiket
    Well, I am trying to train myself on bing. My conversion rates sucked because of all of the following reasons:
    -not bidding on relevant, highly targeted keywords
    -not having a good list of negatives
    -not choosing the right products
    -I have a nagging suspicion that dishonest merchants is also one of the reasons
    -not grouping my keywords correctly
    -not using heatmaps
    -having a crappy landing page, I have somewhat of an idea about writing persuasive and authoritative content, but I still have to learn tons about setting the right elements on the landing page and I am still struggling to find the right web design method/software. I am getting there, though.
    -not gathering data from the very beginning
    -and so many other reasons.
    I will get myself on google when I'll be sure I won't get my butt banned because I did something I didn't even know wasn't allowed. What if you're promoting software that's been reported to install spyware and you didn't know, didn't take the time to research. what if you're selling supplements that have an ingredient banned in the us. I still have to learn a lot before I get on google, but I do not think there's anything wrong with the traffic quality on bing, either. You probably make more money on google, but bing's for noobs like me.
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  • Profile picture of the author smiket
    I know people running $5000/day campaigns, he might do that too. SEO software might be just one of the things he does. He didn't say what he got 98% for, what was the prequalification process ,and for how long he got it, etc. He gave me sound advice. He allayed my fears and confirmed my suspicions .
    Just saying, why not keep an open mind?
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