adwords adgroups uneven spending distribution?

by ravenx
4 replies
  • SEO
  • |
Hey Guys,

I was wondering something. Does Adwords pick and choose ad groups to serve based on some algorithm? I have 4 adgroups set up in one display network campaign. The max CPC is not an issue as it is equal high enough to get clicks, but adwords seems to only serve what adgroups it wants....

Is there a way to ensure equal / more even distribution of spending amongst the 4 ad groups in the one campaign?
#adgroups #adwords #distribution #spending #uneven
  • Profile picture of the author Disloyal
    Sounds like you have the ad rotation setting set to "Optimized for Clicks". So it's showing the ones it thinks will get the most clicks. SO you want to change that setting to "Rotate Evenly".

    To get there, click on the campaign you want to change, then click settings and at the bottom go to where it says "Ad delivery: Ad rotation, frequency capping"
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    • Profile picture of the author ravenx
      Ahhh good call. I was unaware that optimize for clicks impacted the distribution of spend between ad groups. I always thought it just allowed adwords to pick and choose which ads to serve within specific ad groups.
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      • Profile picture of the author dburk
        Originally Posted by ravenx View Post

        Ahhh good call. I was unaware that optimize for clicks impacted the distribution of spend between ad groups. I always thought it just allowed adwords to pick and choose which ads to serve within specific ad groups.

        Hi ravenx,

        Your original thoughts on ad rotation settings were accurate. It has no direct effect of spend between ad groups, and is limited to the rotation of ads within a specific ad group.

        Each ad group generates impressions based on the targeting of that specific ad group (keywords, topics, etc.) and is limited by your ad rank score (QS X Max CPC Bid), and daily budget limits, and available ad space. So if one ad group is getting more impressions than another it is due to differences in your targeting, bids, budgeting, or quality scores.
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  • Profile picture of the author olelar
    Hi,

    You can set up a dedicated budget from withing the AdWords Website. The easiest way though would be to just split them up into four different campaigns. Also, if you do no currently use it, download AdWords Editor, it will make your life with AdWords a lot easier!
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