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PPC for Link Building As well

by steveproxy
7 replies
  • SEO
    • |
Hello all , while i was analyzing the conversions of my campaign , i noticed that back links counter significantly raised . After long research i concluded that PPC Add Description and Landing Page Content helped Us to gain handful of Quality back links . I Need to know Any similar Experiences of webmasters .


Regards

Steve
#building #link #ppc #seo
  • Profile picture of the author yukon
    Banned
    If your talking about Adwords, No, backlinks aren't going to happen.
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  • Profile picture of the author bigballin6161
    If you have a good site that people like and they find you through PPC im sure alot of them will link to you. Makes sense to me.
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    • Profile picture of the author dburk
      Hi Steve,

      Yes you are correct.

      People have to discover your content before they will ever link to it. PPC advertising, along with any other promotional method that generates targeted traffic, is an excellent way to boost your naturally earned backlinks.

      Naturally, your content needs to be useful and link-worthy. PPC can be very effective at earning valuable backlinks that you may never have earned otherwise.
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      • Profile picture of the author Mike Anthony
        Originally Posted by dburk View Post

        Hi Steve,

        Yes you are correct.

        People have to discover your content before they will ever link to it. PPC advertising, along with any other promotion method that generates targeted traffic, is an excellent way to boost your naturally earned backlinks.
        .
        It sucks as a way to get backlinks. The whole point of using adwords is to bring targeted customers to your site to convert to sales. Paying for each visitor as you do you should concentrate on the sale. Can you get incidental backlinks? its possible but its a shot in the dark and people should not be encouraging adwords as a way of getting organic links (not unless they are getting commission from Google).

        it certainly is NOT like other promotional activities that do work for backlinks. Those have wider reach than paying for each vistor that comes to your site. Social, organic and even banner ads have far wider outreach and so you can expect out of the thousands or tens of thousands you make aware of your site you may get some backlinks but you will go broke trying to have that outreach and paying Adword's prices in order to get a good quantity of links.
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        • Profile picture of the author dburk
          Originally Posted by Mike Anthony View Post

          It sucks as a way to get backlinks.
          Hi Mike,

          While I agree, for many people it isn't how they should be going about getting backlinks, particularly if their content isn't link worthy. However there is no one-size-fits-all method that applies to everyone. Each situation is different, and for certain situations PPC is an excellent method of generating targeted traffic, often with the side benefit of attracting highly effective backlinks.

          The bottom line is that if you are losing money using PPC then you may be doing it wrong, or you may not have a commercially viable offer. In the latter case it may not be worthwhile doing promotion of any kind. Again PPC advertising is a quick and effective way to get highly targeted traffic to a new website so that you may evaluate the viability of your offer.

          If you are losing money on a PPC campaign, you might also lose money waging an organic campaign. So indeed in those, and other cases, any promotional efforts will not be cost effective. One of the greatest benefits of using PPC advertising is to quickly learn whether an offer is financially viable for promotion. One can avoid a costly and time consuming backlink campaign by doing a little testing with a short PPC campaign to test the viability of their offer as currently presented to users on their website.

          As always, context matters.
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          * Get Results - Outsource Your PPC Management |
          *           Don Burk Advertising & Marketing - www.donburk.com

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          • Profile picture of the author Mike Anthony
            Originally Posted by dburk View Post

            Each situation is different, and for certain situations PPC is an excellent method of generating targeted traffic, often with the side benefit of attracting highly effective backlinks.
            I would not dispute the first point but the second. Its a highly dubious way of attracting backlinks. The statistics are not on your side. I won't deny that acquiring customers will lead to some backlinks in some cases but to label PPC as especially effective toward that end is letting what you sell adjust your judgement.

            The bottom line is that if you are losing money using PPC then you may be doing it wrong, or you may not have a commercially viable offer.
            No the bottom line is what the thread is about and no one mentioned losing money in PPC

            One of the greatest benefits of using PPC advertising is to quickly learn whether an offer is financially viable for promotion. One can avoid a costly and time consuming backlink campaign by doing a little testing with a short PPC campaign to test the viability of their offer as currently presented to users on their website.
            No again this is wrong because you don't understand SEO. A backlinking campaign does not have utility merely to a given offer. You can entirely change the offer and the backlinking campaign will still get you exposure and traffic for the new offer. You would NOT want to avoid it.

            Now on the off chance you are using "offer" in a way related to "product" then I would entirely disagree. There are far better ways to do product viability research than PPC. That too would suck. A viable business would have done that research already. So as far as the particular offer for a product - that can change but theres no reason to avoid a backlink campaign because you will want the traffic regardless of how you change the offer.

            anyway the key thing is that if you get some backlinks from PPC then thats good and bonus but its just false to claim because you get a few here and there it makes PPC very effective toward that end. lets not fool people into thinking they should do PPC to get backlinks.
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            • Profile picture of the author steveproxy
              Originally Posted by Mike Anthony View Post


              anyway the key thing is that if you get some backlinks from PPC then thats good and bonus but its just false to claim because you get a few here and there it makes PPC very effective toward that end. lets not fool people into thinking they should do PPC to get backlinks.
              I agree you and one should not intend for ppc to get backlinks ,i just shared a my scenario , what i noticed .

              cheers!!
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