Some help with Facebook PPC + CPA needed :)

by Lanii

Posted: 11 years ago 5 replies

Hey,

I'm interested about learning PPC and in last few days I have created few campaigns to test it out.

I have got few conversions at this dating offer that promotes Free Online Dating Site for Singles - iHeartBreaker

I heard that dating offers would do good with Facebook so I picked dating offer.

But I can't get it to convert well.

So, some help with how I could improve my ad, would be nice

My ad currently:
Title: Can't find true love?
Text: Meet up for passion, romance, short or long term relationships! Join for free!
Image: http://img198.imageshack.us/img198/9592/j60n.png
Targetting:

Ad 1:

This ad targets 940,000 people:

Who live in the United States
exactly between the ages of 18 and 34 inclusive
Who are male
Who like #Dating
Who are single
Who are interested in women
on Right column on desktop computers

Suggested Bid: $0.19 - 0.34 USD

Ad 2:

This ad targets 300,000 people:

Who live in the United States
exactly between the ages of 18 and 34 inclusive
Who are male
Who like #Online dating service
Who are single
Who are interested in women
on Right column on desktop computers

Suggested Bid: $0.31 - 0.57 USD

Ad 3:

This ad targets 130,000 people:

Who live in the United States
exactly between the ages of 18 and 34 inclusive
Who are male
Who like #Romance (love)
Who are single
Who are interested in women
on Right column on desktop computers

Suggested Bid: $0.19 - 0.37 USD

I paused ad 1 and 2 because those was not converting at all, ad 3 got few conversions but still used more money into clicks than got profit.

So, any ideas how I could improve my ads?

#cpa #facebook #needed #ppc

Clix

11 years ago

I know this seems like a short answer that is off the point a bit, but if I were you I would switch to Plenty of Fish with dating offers, they do much better there.

Thanks
1 reply

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speedylikesKJ

11 years ago

Here is my advise , Split test between age groups , divide this whole campaign into age groups like one ad for 19-25 age group , one for 25-30 one for 30-35 and so on and see which age group has more ctr and click most and than target them using different types of images ..

Best of luck

Thanks
1 reply

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Lanii

11 years ago

Originally Posted by speedylikesKJ

Here is my advise , Split test between age groups , divide this whole campaign into age groups like one ad for 19-25 age group , one for 25-30 one for 30-35 and so on also whats your ctr ?

Ad 1: 0.174%
Ad 2: 0%, it did not even get impressions alot yesterday.
Ad 3: 0.152%

I could create age group targetted ads of that 3rd ad that is converting at the moment.

Thanks

Thanks

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adidam 11 years ago

You got any leads till now?
- Thanks
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Moneymaker2012 11 years ago

I go with what speedylikeskj said. the best is to test the age groups separately, it can give you a exact idea about which age group you can convert good with these ads.
- Thanks
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Some help with Facebook PPC + CPA needed :)

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