Urgent Adwords Advice Needed

set up one ad campaign called: Autos.. do the same for music

set up an adgroup for Autos, and name it, say: Motors, Motor Boats, Motor Parts, Michelin Tires, etc

Set up another ad group inside your music ad campaign and name them:

Guitar Lessons, Piano Lessons, Music DVD's, etc, etc

Then inside each ad group, add ONE keyword, set it to [EXACT MATCH] per ad group. make sure it's highly related, or even better, name your adgroup the same as the keyword you're bidding on.

Place your keyword in title, and in one description line, at least... and in your domain name, and place a foward slash followed by your keyword

bid on your keyword, double the amount google recommends, google doesn't like tight skates, make them think you can afford the costs.

set daily budget of around $20 or so.. then increase it after you gain account history with them, this will drive more traffic to your site.

wait for your CTR to double.. look at your results and see what avarage CPC is, add 50% to it... and lower your exiting CPC down to the new CPC price... keep doing this every 24-36 hours or so until you have otpimized the campaign.

turn off content network, put this in its own ad campaign... turn off partner network and place these in it's own ad campaign too. This keeps everything nice and neat and manageable, and speeds up reviewing time for the staff rather than wading through heaps of keywords for them to see which ones are related or not, or up to their guidelines.

do the same with [exact match], "phrase match", broad match... place these in their associating ad campaign, but in different ad group...

Yup, each keyword should go to a related page

All of this will be your testing bed... head over to google analytics, and see which demographics are giving you the most visits.. then pause your testing bed campaigns, and set up a new one with the new demographics for your targeted towns, cities, etc...

whole process should take about 2-4 weeks, then more tweaking after, for about a month or so. then you're ready to rock and roll.

p.s
if you really want to get fancy with it all, and get results like [exact match] by using broad match only, then you can use embedded negative match... to make it appear like exact match and pull out 1-15 cent clicks

Hope this helps

thanks..but that sounds like a ridiculous amount of work

1 keyword per group... your having a laugh arent you?

Im going to be dealing with about 1000 keywords, I dont have 2 to 4 weeks. I need it up and running within 2 days

does everyone concur with what he just said above or not?

No worries Chaumi

btw, it's Loz, not askloz

also, to anyone who feels this process is time consuming, invest yourself into SpeedPPC this does exactly what I mentioned above in regards to campaign structure... then use the adwords editor to make the other changes within 2 minutes

Roley, I strongly suggest that if you have little or no PPC experience, stop and learn or get someone with lots of experience to do it for you. Otherwise, chances are you'll crash and burn.

try one keyword one page

Thanks Loz. $100,000 a month! You have balls of steel. I have doubled the bids to the first page bid estimates and removed keywords with a quality score of below 5. Ill montior the next few days and see if it makes a difference.
Thanks for all the help guys.