Hummingbird - Matt Cutts Vegas Pubcon
- SEO |
Las Vegas | Pubcon
Guys,
This recent update from Google is the start of a broader conversation around layered searching or conversational search. Google recognized that with users doing more voice query searches through mobile devices there was a need to make searching more conversational over the long-term. I expect multiple Hummingbird updates long-term as harnessing conversational search is critical long term for Google.
As Google is learning more about us through our search behaviors and other Google products they are striving to marry all of them to answer search queries such as:
- Where am I eating dinner tonight and who with?
- Do I know someone who can fix my water heater?
- How can I avoid traffic driving home?
- Will it be raining at the Cardinals game next Tuesday?
Other example of specific searches may be:
- I need a new red dress for my date on Friday
- I saw Christie wearing a yellow shirt yesterday on G+, what was the brand? (layered question)
- Where can I find a dress for $150 - $200 with free shipping?
- What year did I buy that black shirt from xyz.com site?
In it’s current form, Google provides us non-specific, general listings for these search queries. In the future, this will all change.
I don't know if someone addressed this, but thought I'd share to you guys.
RIP Dad Oct 14 1954 - Mar 14 2015.
http://www.godoveryou.com/
RIP Dad Oct 14 1954 - Mar 14 2015.