the huge problem with ppc
- SEO |
hi
The huge problem i have with p.p.c. is it's basically one traffic source (maybe a couple more tops) with hundreds of companies all selling the same thing. So, where is the edge? You might increase C.T.R. by 10%, or get costs down 20%..but quite often it's not enough.
Even if you have one....because everyone else can clone/copy it's gone very fast. Eventually it simply whittles down to those with the deepest pockets survive.
Success isn't from p.p.c. as such but from your businesses U.S.P.
The huge problem i have with p.p.c. is it's basically one traffic source (maybe a couple more tops) with hundreds of companies all selling the same thing. So, where is the edge? You might increase C.T.R. by 10%, or get costs down 20%..but quite often it's not enough.
Even if you have one....because everyone else can clone/copy it's gone very fast. Eventually it simply whittles down to those with the deepest pockets survive.
Success isn't from p.p.c. as such but from your businesses U.S.P.
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PhilipSEO -
Thanks
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trader909 -
Thanks
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