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method for split testing keywords on PPC?

by ruger999
4 replies
  • SEO
    • |
Hi,
I want to split test some keyword groups on my PPC campaign,
what's the best way to do this?
only possible way I can think of is to create a different web page for each group (so I can track its conversion ratio), and then create a campaign for each of these pages. this could result in about 8 seperate campaigns...

and what If I want to test another country as well? 16 seperate campaigns?
and if I want to split test the search partners (for example bing vs. search partners), I need to double the campaigns again?
(what's better for this kins of test, seperate campaigns or just seperate adgroups)

is there a better method?
#keywords #method #ppc #split
  • Profile picture of the author InboundDan
    You want to split test different landing pages for the same keyword?

    Create seperate ads going to different pages and keep them rotating indefinitely.
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  • Profile picture of the author ruger999
    nope, I want to split test different keywords, the landing pages would be more or less the same. I'm doing this in order to find out the ROI for different keywords, unless there's a better method?
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  • Profile picture of the author drewfioravanti
    Install the conversion script.
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  • Profile picture of the author ruger999
    I'm promoting a product as an affiliate, so I can't install a script since the shopping cart is not on my website...
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