Post Hummingbird and P&P strategy!

by VijayD
2 replies
  • SEO
  • |
Its been time since Google has been rolled out these updates and I have been sharing this piece of Information everywhere I can. Hope it will help you somehow-

After going through many articles about new hummingbird algorithm, I have managed to highlight few points which will help you in post Hummingbird era. Follow these highlights to improve your SEO strategy-

# Hummingbird highlight

* Create quality, linkable and relevant content
* There is no need to bring in drastic changes in your SEO strategy
* Focus less on just keywords and more behind the intention of using it & your customers
* Actively engage with your potential customers on blogs and other web 2.0 media
* Understand and adapt semantic search
* Emphasis more on social media interaction

Post Penguin 2.1 highlight

* Anchor text- According to my analysis Penguin 2.1 was mainly focused on the exact match anchor text, always vary your anchor texts and also try to make long tail anchor texts which are relevant to content.

* Make your ON page strong- Make sure your ON page is concrete with resolving perfect redirections and broken links.

* Link Building velocity- Take special care that you don't build too many backlinks quickly, that always raises a red flag in Google's eyes. Start building links gradually at early stage to make it look natural.

* Social Media Interaction- It is really important to increase your Social media interaction as search engines take social media signals as a factor for ranking.

* Follow Vs No-Follow- To avoid any future risks always try to balance your Follow & Nofollow links.

* Google+ listing- Always make it necessary to verify your Google + listing.


-Hope this helps, please correct me if I am wrong or add some more info if you find it missing.
#hummingbird #pandp #post #strategy
  • Profile picture of the author sktthemes
    I would like to second your thoughts however for anchor text yes don't use exact match but use brand in your keywords so for if your brand is xyz and you are targeting your keyword for abc then use xyz abc together so that it seems natural.

    Unnatural links are penalized.
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  • Profile picture of the author GodMode52
    What a ''great piece of information''.. lawl
    Signature

    Want Google Page ONE Rankings? [YES] [NO]

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