Post Hummingbird and P&P strategy!
- SEO |
After going through many articles about new hummingbird algorithm, I have managed to highlight few points which will help you in post Hummingbird era. Follow these highlights to improve your SEO strategy-
# Hummingbird highlight
* Create quality, linkable and relevant content
* There is no need to bring in drastic changes in your SEO strategy
* Focus less on just keywords and more behind the intention of using it & your customers
* Actively engage with your potential customers on blogs and other web 2.0 media
* Understand and adapt semantic search
* Emphasis more on social media interaction
Post Penguin 2.1 highlight
* Anchor text- According to my analysis Penguin 2.1 was mainly focused on the exact match anchor text, always vary your anchor texts and also try to make long tail anchor texts which are relevant to content.
* Make your ON page strong- Make sure your ON page is concrete with resolving perfect redirections and broken links.
* Link Building velocity- Take special care that you don't build too many backlinks quickly, that always raises a red flag in Google's eyes. Start building links gradually at early stage to make it look natural.
* Social Media Interaction- It is really important to increase your Social media interaction as search engines take social media signals as a factor for ranking.
* Follow Vs No-Follow- To avoid any future risks always try to balance your Follow & Nofollow links.
* Google+ listing- Always make it necessary to verify your Google + listing.
-Hope this helps, please correct me if I am wrong or add some more info if you find it missing.
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