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SEO for China and Japan - is there demand?

by CaroBoston
10 replies
  • SEO
    • |
Hi forum members,

after working for over six years in China and Japan, I am now thinking about using my knowledge about Asian markets to offer SEO/online marketing services specifically for this region.

My question is: In your opinion, is there a sufficient demand on the Western markets for such a service? In my experience, most American and European companies have no or only very poorly implemented websites for the Chinese and Japanese customers, but then again, maybe there is simply no interest.

Before I jump into such a project full time, it would be awesome if you could give me somewhat of an idea if this is a very stupid business idea or not. :p

Thanks so much in advance, really appreciate your help!!
#china #demand #japan #seo
  • Profile picture of the author honestim
    Hi

    China is a burgeoning economy and with its size comes the tremendous buying power that sooner or later will attract the businesses world over. So from a very macroscopic view there might be enough opportunity to make a fortune there. But then again whether it makes any sense to get into that kind of a market given your circumstances and the current situation is something I am not really sure about.

    You wouldn't know until you try...

    Best
    HonetIM
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  • Profile picture of the author johnben1444
    I believe there is a good market for it even if it doesn't show enough queries on Google Keyword Planner.

    First of all, check the keywords on Google Keyword Planner to ascertain the online demand.

    If there is then rank your site on the first page if Google.hk (China) and Google.co.jp (Japan), that will give you some good lead.

    Promote on Facebook, a lot of Chinese and Japanese hang out there.

    Promote locally, word of mouth, flyers, contact companies e.t.c
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  • Profile picture of the author diggdirectory
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    • Profile picture of the author johnben1444
      Originally Posted by diggdirectory View Post

      i believe there good market but the language will be the barrier
      I don't think the language is a barrier for the OP since he has worked for 6yrs in China and Japan.
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      • Profile picture of the author CaroBoston
        Thanks guys for your really friendly replies! That definitely gave me a boost of motivation to just give it a try!

        Really appreciate your input!
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  • Profile picture of the author Laubster
    I wouldn't say there's demand in the West for it, but I'm sure there is in China and Japan. Any company operating in international markets will have a large enough budget (millions) that they won't need someone like you. Smaller businesses in China and Japan that would benefit from more organic traffic, however, would definitely need you.
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    • Profile picture of the author ceogod
      You have a habit of taking what I was already thinking and saying it first lol.

      Originally Posted by Laubster View Post

      I wouldn't say there's demand in the West for it, but I'm sure there is in China and Japan. Any company operating in international markets will have a large enough budget (millions) that they won't need someone like you. Smaller businesses in China and Japan that would benefit from more organic traffic, however, would definitely need you.
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  • Profile picture of the author fearlesspioneer
    I think there is demand in China. But do you understand how Baidu works? That's the main search engine in China. And I think it's quite different from Google.
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  • Profile picture of the author brettb
    Web design is very different in China and the West. The Chinese love pages with 2000+ links on the home page, and very busy looking designs. Go check out some of their big sites.

    Japan is a more lucrative market but given the complexity of their written language I have no idea how you could SEO or even anti-SEO. Japanese sites also look way different to anything that would be popular in the West.
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  • Profile picture of the author squadron
    Originally Posted by CaroBoston View Post

    Before I jump into such a project full time, it would be awesome if you could give me somewhat of an idea if this is a very stupid business idea or not. :p
    I guess a starter question would be what search engines do people use in China and Japan, and what SEO works with those engines? Yahoo is in purple, baidu.com is in green.

    This article may be useful: Google rules the West but Japan prefers Yahoo: Map reveals how different internet giants dominate countries across the globe | Mail Online

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  • Profile picture of the author ghopunk
    Baidu is the number one Search Engine in china, you can examine SEO competition from there.
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