Everybody is an SEO expert nowadays...
- SEO |
Thought I'd share one of my personal struggles for a while now, which is how easily marketers end up calling themselves "SEO experts". I've seen and read about too many people who are knowing things (because some aren't even working in the industry) related to online marketing and seo, and they call themselves "experts". And if you're asking them about their latest campaign or achievement, they freeze out.
If you're searching online for "seo expert", Google teaches you how to be one, how to detect one, their practices and so on... and when you start reading the articles, "experts" are no-name marketers who try to convince you on their best practices.
So, my question is:
How do you detect the real experts and how can you tell which are the fake noobs? What experience allows a marketer to claim a particular level of expertise?
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