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SEOing Sub Domains

by JeffAtHuemor
2 replies
  • SEO
    • |
We're looking to create a clean and user friendly solution for one of our clients websites which happens to own quite a few different branches focused on different keyword groups.

What is the most SEO friendly approach to building out this website? If we want to target one branch of the website towards B2B focused keywords, and another towards B2C focused keywords, what would be the optimal approach?

Our initial thoughts are, if we developed everything on a single URL let's say: example.com

and then created:

consumer.example.com
business.example.com

Would we be able to SEO the two URLS separately? Will search engines recognize consumer.example.com as it's own independent website from business.example.com?

Sorry if this question has been answered before, I've done some preliminary research that says sub's are treated the same way as directories, and other's that they they're treated differently. The conflicting info is making my head spin a bit.
#domains #seoing
  • Profile picture of the author John Taylor
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  • Profile picture of the author Simseen
    Subdomains are registred like a normal domain, so you should just do it the way, you do with your root domain.
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  • Profile picture of the author paulgl
    Originally Posted by JeffAtHuemor View Post

    Will search engines recognize consumer.example.com as it's own independent website from business.example.com?
    In theory, yes. It's different website altogether. How google makes exceptions
    for sites like about.com as opposed to zap2it, go, etc., I am still trying
    to figure out.

    But here goes. About.com does not use subdomains for everything, and maybe they
    are trying to get topics looking like separate websites. So in effect, google does
    not really make an exception.

    My personal belief is that if it is just more content, in a subheading, then
    sub directories are the way to go. Not subdomains.

    And here's one more piece that may factor in. In the past, doing a search
    for domain.com by itself could have a zillions results for everything associated
    with the domain, including all subdirectories. Google would do a complete
    crawl, sometimes, of the host or server. But that was bad for the user.
    A person searching for facebook.com only wants facebook.com. Why
    they can't just type in facebook.com is another matter.

    So, if you go with subdomains, you will have to SEO each subdomain as if
    it were a separate site.

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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