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On-Page SEO. Which "keywords" in this situation?

by Domain 1
3 replies
  • SEO
    • |
Let's say you have a reasonably new blog/website. You are writing content of course with the aim of getting decent traffic but you are up against well established sites.

Hypothetically speaking, in this simple example what should you do.

How to build a shed - 3,000 searches/month

Best ways to build a shed - 1,000 searches/month

Tips on building a shed - 500 searches/month


^They all mean the same thing and lets say the article IS on building sheds.


Should you focus on the highest search keyword up there for your H1 and through the article and much less focus on the lower keywords.

OR

Given that there may be more competition for the higher searches and that it's better to be page 1 on google for an okay keyword that page 10 for an excellent keyword... should you primarily focus on a lower search keyword with your new blog etc.


Even an opinion would be helpful, thanks.
#keywords #onpage #seo #situation
  • Profile picture of the author Metapilot
    You're missing an important metric that will help you make your choices--competition. Knowing which is most competitive will help you decide which to use based on the strength of your site (or page). If you have a new site or a site with a weak back link profile, you go with the one with the least competition (usually the one with the fewest searches / month). If your domain's authority is equal to or greater to those that show up on the first page of the search results for higher competitive terms, then you can optimize for those terms.
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    • Profile picture of the author defeasible
      I know I'm just kind of jumping in on this, but what would qualify a superior domain authority? is it the name that matters more or is it the ending (like .com, .net, .org. , .us , etc)?
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  • Profile picture of the author LloydMS
    Placing competition aside, and all of the other things you need to do to get a page to rank, you can address each of those keywords.

    Focusing on one keyword per page is old school. It's not really necessary anymore. For example, Google understands that "plumbers in new york" is the same as "new york plumbers" (as a very simple example).

    So using your terms, you can try to incorporate each of the terms:

    How to build a shed
    Best ways to build a shed
    Tips on building a shed

    So you could have a title of: The Best Tips On How To Build a Shed

    or How To Build a Shed | 10 Best Tips

    See how I'm using bits and pieces of each of those keywords in the one title. And you can do something similar throughout the page and in the content. Make a list of all the ways you would say what you're trying to say, and then use them all.

    You'll get rankings for your main keywords but also for related ones as well.

    IF, that's a capital IF, you do everything else you need to do to get rankings. And unfortunately writing a good article isn't going to suffice. There's lots more to it. But if you did everything else, that's how I would go about writing the article.
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