Is Anyone Here REALLY Skipping Link Building and Focusing on Content?

by BrianMI 49 replies
There is so much time going into setting up my video blog (studio, intros, outros, lower thirds, etc) that I really don't see how it will be possible to invest any time building backlinks. This even includes guest blogging.

Are any of you simply building quality content and letting it fly or, at the most, driving traffic to that content via Craigslist, Adwords, or other methods - but with a complete lack of emphasis on building links?
#search engine optimization #building #content #focusing #link #skipping
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  • Profile picture of the author Moneymaker2012
    You can't totally depend on the content alone, I know content is what matters most, but also links are important as well.
    If you only have quality content and no backlinks, how can you beat your competitor who have both content and backlinks.
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  • Profile picture of the author Sweersz
    I let link building happen naturally by having great content that people share.
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    • Profile picture of the author Kevin Maguire
      Originally Posted by BrianMI View Post

      There is so much time going into setting up my video blog (studio, intros, outros, lower thirds, etc) that I really don't see how it will be possible to invest any time building backlinks. This even includes guest blogging.

      Are any of you simply building quality content and letting it fly or, at the most, driving traffic to that content via Craigslist, Adwords, or other methods - but with a complete lack of emphasis on building links?
      Originally Posted by Ricardo Furtado View Post

      Yes, I focus on unique content, not link building !
      Originally Posted by Sweersz View Post

      I let link building happen naturally by having great content that people share.
      Are you lot mad or what?

      Just build it and people will just appear like the Elves who made the leather shoes for the little old couple. Put down the Harry Potter books and get back to work fellas.

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      • Profile picture of the author Sweersz
        Originally Posted by Kevin Maguire View Post

        Are you lot mad or what?

        Just build it and people will just appear like the Elves who made the leather shoes for the little old couple. Put down the Harry Potter books and get back to work fellas.
        Mad? No... Some of us just have mad skills.

        Link building is important but at the end of the day if you're the only entity driving people to your site then maybe your site just stinks.
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        • Profile picture of the author Mike Anthony
          Originally Posted by Sweersz View Post

          Mad? No... Some of us just have mad skills.
          .

          Claims of mad skills are so easy and a dime a dozen when no evidence is offered. My bet is you have a four page Wordpress site.....or a site with some questionable links
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          • Profile picture of the author garyisonline
            Originally Posted by Sweersz View Post

            I let link building happen naturally by having great content that people share.
            Got a good laugh on that one.

            Originally Posted by Sweersz View Post

            Mad? No... Some of us just have mad skills.

            Link building is important but at the end of the day if you're the only entity driving people to your site then maybe your site just stinks.
            LOL. That one too.

            Originally Posted by Mike Anthony View Post

            Claims of mad skills are so easy and a dime a dozen when no evidence is offered. My bet is you have a four page Wordpress site.....or a site with some questionable links
            It never takes long to find idealistic theory, or purist regurgitation...in case you have a wobbly table or need some kindling.
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            • Profile picture of the author Sweersz
              Originally Posted by garyisonline View Post

              Got a good laugh on that one.



              LOL. That one too.



              It never takes long to find idealistic theory, or purist regurgitation...in case you have a wobbly table or need some kindling.
              I'm telling you guys -- don't go too crazy with the whole link building thing. Don't work for your website; have your website work for you.
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              • Profile picture of the author garyisonline
                Originally Posted by Sweersz View Post

                I'm telling you guys -- don't go too crazy with the whole link building thing. Don't work for your website; have your website work for you.
                Depending on somebody else in a random "chicken-or-the-egg" scenario for the success of your business is nutzo and does not fly in the real world. Reality will eventually set in...as will the real worth of that $17 ebook, those forum posts and that regurgitated theory and lingo.

                Yes, you can always just write content willy nilly without any real keyword targeting and cross your fingers and squeeze your eyes for some looooooong tail luckiness.

                But for realz? - Ranking content has always worked like this. EMULATION

                You don't get to pick how many backlinks (or what kind) it will take to get your page ranked. You don't get to pick how many words you will need....or all that density stuff. Do you need pictures, or social proof? You don't get to pick.

                An ebook, a "guru", a forum or a webinar can never give you a single magic potion or ritual to do or not to do.

                The only thing you can do is target real keywords intentionally. Then study the SERPS and EMULATE.

                All those SEO toolbars you add to your browser...are mostly built by data miners. Data miners looking for patterns. Patterns for you to EMULATE.

                So:

                A) Never give a blanket statement about what it's going to take or not take to rank a page on a SERP. That's presumptuous and embarrassing.

                B) Target wisely, Dig tirelessly, then EMULATE. And you'll be lucky to find two SERPS that require exactly the same list of tasks.
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                • Profile picture of the author adgib
                  This seems like the best advice.

                  Originally Posted by garyisonline View Post


                  A) Never give a blanket statement about what it's going to take or not take to rank a page on a SERP. That's presumptuous and embarrassing.

                  B) Target wisely, Dig tirelessly, then EMULATE. And you'll be lucky to find two SERPS that require exactly the same list of tasks.
                  Start with garyisonline approach and then proceed through John Romaine's thorough breakdown and suggestions along with some other tips in this thread.

                  Great value guys! Much appreciated.
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  • Profile picture of the author RyanLB
    No. Which isn't to say that content should be your main focus. Instead of looking at it as link building, look at it as promotional opportunities. A guest blog on another site might be a backlink, but it also drives traffic to your site. You wouldn't open up a new business and then fail to promote it.
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    • Profile picture of the author Kevin Maguire
      Originally Posted by RyanLB View Post

      No. Which isn't to say that content should be your main focus. Instead of looking at it as link building, look at it as promotional opportunities. A guest blog on another site might be a backlink, but it also drives traffic to your site. You wouldn't open up a new business and then fail to promote it.
      EXACTLY ^^^
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      • Profile picture of the author Mike Anthony
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        • Profile picture of the author nik0
          Banned
          Rankings are about three things:

          - Good enough content
          - Error free website (as in no duplicate and such)
          - Strong back links.

          If one of those three things is missing you will never get the most out of it.
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          • Profile picture of the author dennis09
            Originally Posted by nik0 View Post

            Rankings are about three things:

            - Good enough content
            - Error free website (as in no duplicate and such)
            - Strong back links.

            If one of those three things is missing you will never get the most out of it.
            This. It really is that easy folks. Now get off the forum and go work.
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          • Profile picture of the author yukon
            Originally Posted by nik0 View Post

            Rankings are about three things:

            - Good enough content
            - Error free website (as in no duplicate and such)
            - Strong back links.

            If one of those three things is missing you will never get the most out of it.
            Even good enough content doesn't matter for ranking a page in the SERPs, content only matters when traffic lands on the page (after the search is already done).

            It doesn't take much text on a page to make it relevant to the search query.
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            • Profile picture of the author nik0
              Banned
              Originally Posted by yukon View Post

              Even good enough content doesn't matter for ranking a page in the SERPs, content only matters when traffic lands on the page (after the search is already done).

              It doesn't take much text on a page to make it relevant to the search query.
              If content didn't matter for search engines you would still get away with spun or duplicate content.
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              • Profile picture of the author yukon
                Originally Posted by nik0 View Post

                If content didn't matter for search engines you would still get away with spun or duplicate content.
                No, that's not the same thing.

                Duplicate pages is only a problem for the web pages with the worst SEO out of the batch of duplicate pages across multiple domains. Duplicate pages on the same domain isn't a penalty or anything like that since it can be fixed with unique content (text). Google doesn't rank the same web page with multiple URLs on the same domain, they bury the extra pages in Supplemental SERPs. No point for 25 pages (example) from one domain ranking for a single keyword.

                I know you don't believe me & we've went round & round about the amount of text on a page, but the amount of text has nothing to do with ranking a page for a target keyword. The only thing that matters for on-page SEO when it comes to having more text on the same page is when your trying to rank a variety of keywords on one page, when the keyword is on the page it's simply easier to rank but text volume still doesn't matter, mentioning the keyword is what matters. Not the same things.

                Spun content is junk. When Google strips out all the stop-words while crawling a page it can't be that difficult to see the LSI pattern on a page with spun text. Google obviously has a thesaurus built in to their algo., bold text in the search results proves that.
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                • Profile picture of the author nik0
                  Banned
                  Originally Posted by yukon View Post

                  I know you don't believe me & we've went round & round about the amount of text on a page, but the amount of text has nothing to do with ranking a page for a target keyword. The only thing that matters for on-page SEO when it comes to having more text on the same page is when your trying to rank a variety of keywords on one page, when the keyword is on the page it's simply easier to rank but text volume still doesn't matter, mentioning the keyword is what matters. Not the same things.
                  I'm sure we'll never agree on this front.
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                  • Profile picture of the author yukon
                    Originally Posted by nik0 View Post

                    I'm sure we'll never agree on this front.
                    At least we agree on that.
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          • Profile picture of the author paulgl
            Originally Posted by nik0 View Post

            Rankings are about three things:

            - Good enough content
            - Error free website (as in no duplicate and such)
            - Strong back links.
            Well, you are 33.3333% right.

            Good content, no dupe, is just nonsense.

            There is no definition of good content, as sites that I think suck rank
            #1, and sites with great content IMHO, rank below the Mendoza line.

            So, that whole concept of "good content" is just nonsense.

            No dupe content and such? Man I guess wikipedia, amazon, ebay, yahoo,
            etc. etc. etc. just are not cutting it.

            Paul
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            • Profile picture of the author nik0
              Banned
              Originally Posted by paulgl View Post

              Well, you are 33.3333% right.

              Good content, no dupe, is just nonsense.

              There is no definition of good content, as sites that I think suck rank
              #1, and sites with great content IMHO, rank below the Mendoza line.

              So, that whole concept of "good content" is just nonsense.

              No dupe content and such? Man I guess wikipedia, amazon, ebay, yahoo,
              etc. etc. etc. just are not cutting it.

              Paul
              Each his own definition of good "enough" content, mine is:

              - non spun
              - non duplicate
              - free of spelling/grammar mistakes

              Sure you can pull Wikipedia, eBay, Yahoo etc. in but those type of sites get away with much more due to their years long authority.

              Now try to pull that trick on a brand new domain and let's talk again.

              If it all didn't matter a single bit those auto generated affiliate sites and auto blogs would still be flourishing.
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    • Profile picture of the author Vinny Polston
      Originally Posted by RyanLB View Post

      You wouldn't open up a new business and then fail to promote it.
      I agree with you on this point completely! I would say though ( just from my personal experience ) that if you create good content - great content - that Google will naturally pick it up. My best outcome from this was when I wrote an article I titled, "Product Review: What you need to know before buying". It came out to about 1,200 words and has been pulling in a nice 900-1000 unique visitors / month since about 2 weeks after posting it.

      I have made literally zero backlinks to it. I didn't write it with SEO in mind, I wrote it with the goal of providing answers to potential customer questions. Now that it has settled in rankings I can begin doing some legit backlinking to it. No blackhat here. I'm going for long term success.

      Anyways, that's just what I have found to work out the best. I got tired of trying to play with Google to skyrocket rankings - only to have them drop like a bomb. I'd rather let bit G pick up my good content and then me manually take it from there. Think big brand building
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  • Profile picture of the author online only
    Let's be honest. You may have the worlds best content on your site, but if you don't use ANY promoting methods then there's no point. No one will find your site, you won't make any money etc... There's a really tough competition online, yet alone search.
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  • Profile picture of the author AJ3
    I've been trying to do some of both lately.. I believe it could be helpful to do both
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  • Profile picture of the author squadron
    Originally Posted by BrianMI View Post

    ...
    Are any of you simply building quality content and letting it fly or, at the most, driving traffic to that content via Craigslist, Adwords, or other methods - but with a complete lack of emphasis on building links?
    Not in my case. You still need links to rank in Google. To reduce risk, be random and roll a dice and pick one of these methods on each roll.

    Roll once per day, or week, or month:

    1. Blog comment on a related site with you real name
    2. Guest post with a raw url link
    3. A Youtube video raw link in the video description
    4. An article link with related keywords in the author/bio resource box
    5. A link exchange with someone in a similar industry in another state or in another part of the world
    6. A comment on Matt Cutts' blog
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    • Profile picture of the author DizenSounds
      Originally Posted by squadron View Post

      Not in my case. You still need links to rank in Google. To reduce risk, be random and roll a dice and pick one of these methods on each roll.

      Roll once per day, or week, or month:

      1. Blog comment on a related site with you real name
      2. Guest post with a raw url link
      3. A Youtube video raw link in the video description
      4. An article link with related keywords in the author/bio resource box
      5. A link exchange with someone in a similar industry in another state or in another part of the world
      6. A comment on Matt Cutts' blog
      I'm assuming that your recommendations for link building are sarcastic, because if not those are some of the worst link building tips I've read these days. This advice looks like something straight out of an SEO ebook I would have read 5 years ago.

      For those of you that are taking this advice seriously don't do any of what this guy said. Article links are a huge target for Google's algorithm these days, my websites that had unnatural link warnings all had an article links as an example by Google.

      Link exchanges have been long dead, I was helping clients recover their rankings close to 5 years ago from link exchange penalties. Don't participate in link exchanges, that's just stupid linkbuilding.

      Commenting on matt cutts blog? LOL Good call. :rolleyes:

      I'll stop there but clearly this guys just trolling and kidding with this advice.
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  • Profile picture of the author Jonny2spoons
    I've seen blogs rankings recently JUST by having a ton of comments and shares. They don't even seem to have any real content - they just open up a debate and get people talking.

    Backlinks are still definitely helpful but a softly softly approach is needed now more than ever.
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  • Profile picture of the author YasirYar
    Sorry but the fact of the matter is, if you aren't promoting your content, no one will see it.

    So yes, link building (or other promotional tactics) are kind of necessary..
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  • Profile picture of the author michaelra
    I've been focusing on contents alone as well, which I know is wrong.. but maintaining 1 post a day (ideally) with full time job is a challenge of itself.. let alone sparing another time for doing a guest post or other tedious work
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  • Profile picture of the author kmanbloquet
    Prioritize. You do need link building maybe not a lot but you do need it. Content creation is also important . Social media marketing is also important. You need to balance your time between multiple things. Too many people focus on building a great website but they get no traffic because they did not promote. It is important to get traffic and quality traffic is essential to your survival.
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  • Profile picture of the author GeorgR.
    If content didn't matter for search engines you would still get away with spun or duplicate content.
    Define "get away with".

    This does not only apply to spun content. Just go to ezine articles or worse even articlesbase or whoever...and compare several of those typical "articles" on a subject to each other. 95% of those $5 articles are extremely simplified and general and if you have seen ONE you have seen all of them.

    Whether the content is really "unique" (aka really freshly written from scratch) does not matter if the "unique" content just rephrases what 900 other articles already are about. From that point of view it won't even matter whether the content is spun or simply a rehash done, even manually written.

    Here you must also re-think your definition of WHAT ACTUALLY IS A UNIQUE ARTICLE?

    Writing the 1000th article on "How to do a reverse phone lookup" and pointing out the benefit that you can do it "from the comfort of your home" is NOT it.

    What Google wants today is content which stands out and does not just rehash what is already on the web. This is "unique" content in a sense that you will possibly get the best rankings from it.
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    • Profile picture of the author nik0
      Banned
      Originally Posted by GeorgR. View Post

      Define "get away with".

      This does not only apply to spun content. Just go to ezine articles or worse even articlesbase or whoever...and compare several of those typical "articles" on a subject to each other. 95% of those $5 articles are extremely simplified and general and if you have seen ONE you have seen all of them.

      Whether the content is really "unique" (aka really freshly written from scratch) does not matter if the "unique" content just rephrases what 900 other articles already are about. From that point of view it won't even matter whether the content is spun or simply a rehash done, even manually written.

      Here you must also re-think your definition of WHAT ACTUALLY IS A UNIQUE ARTICLE?

      Writing the 1000th article on "How to do a reverse phone lookup" and pointing out the benefit that you can do it "from the comfort of your home" is NOT it.

      What Google wants today is content which stands out and does not just rehash what is already on the web. This is "unique" content in a sense that you will possibly get the best rankings from it.
      That's all nice in theory and I won't say that it will not index in Google but the ranking capabilities will be limited when you just grab an article and spin it. Especially when the spun content is hosted on the same website.

      For example sites that target multiple regions where they use the same article and only replace the city / area name per page.

      With your theory there is zero unique content on the web.
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  • Profile picture of the author JRJWrites
    Originally Posted by BrianMI View Post

    I really don't see how it will be possible to invest any time building backlinks. This even includes guest blogging.
    One word: outsourcing.
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    • Profile picture of the author NickeyR
      Originally Posted by jrjohn View Post

      One word: outsourcing.
      If you happen to mean outsourcing to black hatters...
      Two words: bad practice.

      Why is nobody focusing on proper PLANNING for promoting your content?
      Do your keyword research first, engage in proper on-page SEO, promote your content in a way that makes sense! Backlinking via blog comments will only get you so far; no follow has been in place for years and can make the time spent on this pointless. Plus this is what many people think you should be doing so most people know these comments are spam anyways.

      Use social media to connect with the right targets for the market of your content and share content with them directly - ask for their endorsement, or even better why they may not be willing to endorse your piece. You will gain some valuable feedback to implement next time around.
      Monitor your rank and consider revising your piece based on more keyword research and continue the cycle.

      Over time you will develop relationships with followers who will be looking forward to your content and natural link building will become your day-to-day. There's no easy or quick way to accomplish link building if you are approaching something from the proper route. Depending on your industry check for online directories, participate in LinkedIn groups, use Twitter search to find people looking for what you have to offer and have a conversation, be active on Google+.
      Re-evaluate your keyword research strategy to gain a stronger SERP, invest in the right tools for monitoring, and know your level of competition at all times. There's a reason why they are beating you and they are likely sharing that reason in one of their blogs. Figure out their content strategy and tailor it to work for you. This also requires research, planning & time but if they have a strategy that's working try joining them before beating them.
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  • Profile picture of the author dennis09
    You guys are taking nik0s post waaaaaayyyyyy out of context. He's right. 100%. But whatever.
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  • Profile picture of the author DanielCart
    to be honest, i am seeing very silly reseults sometimes on google, which are useless. often i saw a 503 error site ranking on first page for a medium comp keyword, its just weird...
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    • Profile picture of the author yukon
      Originally Posted by DanielCart View Post

      often i saw a 503 error site ranking on first page for a medium comp keyword, its just weird...
      By often do you mean once?

      Google still keeps a cache, so the bot probably didn't return after the 503 happened & you found the page.

      BTW, I've never seen an error page ranked (ever).
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      • Profile picture of the author paulgl
        Did you mean you got a 503 error after clicking on the first entry?
        That's not rare. The internet is not perfect.

        If you mean that you actually saw a 503 error page, seems rather unlikely.
        That should mean the server is down. No server, no crawling.

        For fun, I'm trying desparately to search for and find my error pages.
        Can't find a single one. But, there's more to the story.

        Here's the rub. Many sites do set a 503 if they are going offline
        for a bit, or longer. I suppose, maybe, that google could index whatever
        they have on the page. 503 errors are better for SEO. It tells google the
        site is offline, but is probably returning. It would take google quite awhile
        to deindex it, and only after a long time. It's really a signal to google to
        not to deindex it, just wait. But their patience eventually runs out.

        Paul
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  • Backlinks are the back-bone of your site. Great content doesn't mean much if nobody finds your website.
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  • Originally Posted by BrianMI View Post

    There is so much time going into setting up my video blog (studio, intros, outros, lower thirds, etc) that I really don't see how it will be possible to invest any time building backlinks. This even includes guest blogging.

    Are any of you simply building quality content and letting it fly or, at the most, driving traffic to that content via Craigslist, Adwords, or other methods - but with a complete lack of emphasis on building links?

    Yes, I build sites and concentrate on content and internal site linking structure (WordPress virtual silo)

    A new WordPress silo site I built less than 2 months ago, that has just a few forum back-links is already ranked below 1.75 million on alexa.com

    I just slapped content on the site as I went along, in order to get the site built out (I'll go back and improve it later) and I was pleasantly surprised to find the site has good stats:

    Bounce Rate
    18.80%

    Daily Pageviews per Visitor
    5.00

    Daily Time on Site
    6:13

    I switched to silo sites years ago, as they typically require 90 percent less back-links to top rank, compared to "normal" sites
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  • Profile picture of the author John Romaine
    This is an interesting discussion, and to be honest, one that I welcome. It's refreshing to see members here asking about "content" and not "how can I fool Google into doing XYZ, through building crappy links".

    Still, the whole notion of "create great content and people will link/share it and everything will be cupcakes and candy canes" is seriously flawed.

    I'm a big advocate of creating great content, and when I say great content, I mean it. I often invest days creating videos, publishing articles and recording podcasts. I do publish written content, but I make a point to "diversify" my content marketing efforts too. So in any case, you could say that my content is 100% natural - which is what Google continually say they want. (I should point out that I write for my readers - not a search algo)

    Here's a few thoughts off the top of my head when it comes to "getting natural backlinks".....

    1. No site authority. This can be tough, especially at the beginning because a) no one gives a shit about you b) no one cares about what you have to say. Having others link back to you when you have no site authority (or you're new in the space) is always going to be a tough gig - regardless of how good your content is.

    2. People often post links back to sites that are ALREADY ranking. I know when referencing something online, I usually always end up posting links to sites that are featured on the first page of Google for the subject matter I'm targeting (or citing in my own content). Perhaps this is just a behavior of mine that needs to change? I'd be interested in knowing what you guys do.

    3. Competition. Depending upon which market you operate in, getting traction can be difficult when you're faced with tough competition - especially if you're in a market like I am (online marketing for Australian small business). There's so much competition in this space that it makes standing out considerably harder. This often means that you end up competing with others that have been working in the same space for over a decade. Getting links here again is hard.

    4. Social media. How many people (or webmasters) for that matter really link back anymore? A more commonplace behavior (I would assume) are people sharing stuff via social media. I know I link back to credible sources, but this is 0.01% compared to the amount of "social sharing" that I do. I'd like to get your thoughts on this as well.

    5. Webmasters are generally "concerned" about who they link to (or who they get links from) I don't know about you guys, but I know of quite a few site owners that are VERY hesitant about who they link to/from because they're concerned about potential penalties. This might sound ridiculous but it's true.

    6. Webmasters are being bombarded with backlink requests every day. No need to explain this one really, but asking for a link is like walking into a bank and asking for free money. (although admittedly, often this can work)

    7. Guest posting. Another one that has been abused. Trying to get guest post opportunities will become harder over time with more and more people sending guest post requests to webmasters.

    At the end of the day, when publishing content (and not doing any form of link building) you run the risk of shouting into an empty room. (Quote Sean Kaye) I think the notion of "just publishing great content" is somewhat misleading - infact I know this to be true, because I've done it and it doesn't work.

    So what's the solution then????

    Have a look at this post from Neil Patel.

    How to Grow Your Blog to 100,000 Visits a Month Within 1.5 Years

    In this article Neil recommends "publishing more content" in order to get more traffic.

    Yet, in this article by Derek Halpern, he recommends doing the complete opposite.

    Why Bloggers Fail (and What To Do To Ensure You Don’t)

    Derek makes a good point where he says, “You don’t have to create content, day in, and day out. You just have to work on getting the content you already have… in the hands of more people.”

    To me, that makes better sense, because you can quite literally spend ALL of your time publishing content and for nothing.

    I think in any case, there needs to be a balance. Sure publish great content, but build relationships as well - by this I mean, reach out to market leaders in your space. If your content is good, they will take notice (this is where I think great content pays dividends) If it's rubbish, they'll ignore you.

    Through building relationships, opportunities happen, and as a result, so does all of the other stuff - including backlinks.
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    • Profile picture of the author danparks
      Originally Posted by John Romaine View Post

      6. Webmasters are being bombarded with backlink requests every day. No need to explain this one really, but asking for a link is like walking into a bank and asking for free money. (although admittedly, often this can work)
      Can you PM me a list of the banks that does work for?
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  • Profile picture of the author Wes888
    Think of it as promoting your website instead of building backlinks and it would be fun, i promise you. ;P
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  • Profile picture of the author faizzsheikh
    I am not skipping Link Building... it is very important to beat your competition.
    If you competitors have a strong backlink profile then you will certainly have to continue with link building!
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  • Profile picture of the author murad12s
    Originally Posted by BrianMI View Post

    There is so much time going into setting up my video blog (studio, intros, outros, lower thirds, etc) that I really don't see how it will be possible to invest any time building backlinks. This even includes guest blogging.

    Are any of you simply building quality content and letting it fly or, at the most, driving traffic to that content via Craigslist, Adwords, or other methods - but with a complete lack of emphasis on building links?
    Main focus must be on the quality content. High quality content rank very fast. It will be best, if you build quality links with quality content.
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  • Profile picture of the author John Romaine
    For anyone that's interested, this looks like a great resource to find ways of creating backlinks to your site.

    Link Building Strategies - The Complete List
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  • Profile picture of the author Slin
    I've tried it, and I know some people who have been successful at it.

    To be honest if you want to be successful going the "great content" route, you really need to get the word out through social media. If you go viral you'll get the backlink help, plus you'll already be getting the traffic.

    It mainly depends on how you want to get traffic though, through seo? adwords? There are lots of ways to do it, you just have to decide which method.
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  • I am sorry to say but you will need to invest time in your off page SEO. Yes it's possible to get traffic in time by regularly posting good content. However, this may take a bit longer since and still backlinks matter when it comes to ranking sites on SERPs.

    While it is very important to focus on content, you need to at least have some time in building your site's backlinks. You can focus more in building quality links instead of quantity so this way, you can just allot a bit of time on your off page SEO.
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  • Profile picture of the author ndeven27
    I'm not sure but i believe links are what makes a website visible in Google, and content alone won't help. I have seen website with top notch content, providing information and serves the purpose for visitors, but there are not ranking anywhere close!
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