Thought I'd share some Adwords Tips

by huskieswin 4 replies
Yo.

I am kind of new here, long time lurker, big time advice taker, don't make any money online lol. I appreciate the help you people have given so if one person can use any of these tips then cool. They may or not apply to you, help out your campaigns, or be new to you.

How I got the tips:

I got an email from the big g the other day saying I had 28 days to contact them for personal help with my campaigns. Yesterday I took them up on their offer. They called it energize I believe.

We talked for a good 45 minutes on the phone. She could see my campaigns and I had them up on my screen. She showed me a easy report to show what search terms my ads were showing up for - horrible.

Anyways...

Here is the advice she gave me:

1) Use phrase match when you can, or exact.
2) If my keywords for an adgroup are like mainly 2 word or 3+ word, try to make all 2 word ones phrase match and all others (the 3+ ones,) modified broad match.

This was easy. All I had to do was go to the kw display of that adgroup, pick each 3+ kw phrase, edit them by simply adding a + sign in front of each word. So instead of dog training collar it became +dog +training +collar.

In 1 day I have already noticed more targeted clicks and impressions.

3) Cool Research

She showed me a report that I knew existed but was only able to find via hit or miss. It is so easy. It shows you what someone typed in that caused your ad to show, that they clicked on, and what it cost you.

Like I said, I make zero money. I basically have been paying the internet for 2 years ha ha. I run small, SMALL, time adwords campaigns, like $5 budget campaigns trying to find what works. So a bs click for me is costly.

This report showed me that basically I paid like $2.50 for someone clicking on my ad after typing in "shocking my 13 year old brother with a shock collar."

Frickin' sweet.

So to see that report:

You click on whatever adgroup you want to check. It should automatically go to the kw tab for that adgroup I think. Above your list of kw's are some gray buttons next to the green +keyword button.

One is 'details.' Drop that down and from under 'search terms,' pick 'all.' If there's enough data it'll show you what someone typed to get to your ad.

Then.

This is where you get ideas for your negative kw's baby. Or ideas for ad targeting. Like I don't want this ad showing to age groups under say 25. This way when some dumbass kid is trying to find out if his brother will die from shocking him with a dog collar, I won't be charged $2.50.

From that search terms list I saw that my ads were showing as a result of like 1 of my kw's mixing with another and then appearing. I don't believe I am explaining that right.

Like say I was targeting dog training book. It might have shown up for training dog online. I think lol. And cost me money.

So I saw that a bunch of my ads were costing me for the word online. I went back to that adgroup kw list, 1 screen, and at the bottom is a +Negative Kw's button.

Bam! Added online because I don't want to show up for that in this instance.

She told me if I'm trying to convert someone into buying a product right from there, that page, like Amazon, to add the word free as a negative kw. Unless you are giving something away for free.

Like I don't want to how up for free online dog training if I'm trying to sell them that.

Well I hope this was helpful enough to help somebody. Anyone else have some tips to share? I am always eager to learn, implement, and optimize.

Peace.
#search engine optimization #adwords #share #thought #tips
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  • Profile picture of the author dropout
    I'm sure some of this is helpful for other newbies. The main advice seems to be never to use broad match which I completely agree with: only use broad match in an initial research phase if you are willing to see a lot of money go to waste, but also be handed a much larger data pool to work with.

    If I understand you correctly, your ad only showed for something like "shocking my 13 year old brother with a shock collar" because you had broad match keywords. It would have been impossible for your ad to show for that search if you had used modified broad match or phrase match. Anyway you have learned your lesson it seems!

    Not all the advice you get from Adwords is great though, I was on a similar call 5 months ago, and the things I implemented from that actually ended up making me less money.

    It was good for a test though, but these days I trust my own instincts about what is good for my business versus the generalities offered by Adwords' personnel.
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    • Profile picture of the author huskieswin
      Originally Posted by dropout View Post

      I'm sure some of this is helpful for other newbies. The main advice seems to be never to use broad match which I completely agree with: only use broad match in an initial research phase if you are willing to see a lot of money go to waste, but also be handed a much larger data pool to work with.

      If I understand you correctly, your ad only showed for something like "shocking my 13 year old brother with a shock collar" because you had broad match keywords. It would have been impossible for your ad to show for that search if you had used modified broad match or phrase match. Anyway you have learned your lesson it seems!

      Not all the advice you get from Adwords is great though, I was on a similar call 5 months ago, and the things I implemented from that actually ended up making me less money.

      It was good for a test though, but these days I trust my own instincts about what is good for my business versus the generalities offered by Adwords' personnel.
      Ha ha. So basically some of what I wrote maybe can be used for new people but after that you found the opposite works. Awesome.

      Thought I was giving out some golden nuggets. And those are not my kw's, I was trying to use common examples. I don't want to share the ones I was looking at but what I was paying for was very similar to the 13 year old.

      I guess I thought I had selected phrase match. But I was unaware as to how the broad match modifier worked. Seems to be really targeting the impressions now.
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    • Originally Posted by dropout View Post

      Not all the advice you get from Adwords is great though, I was on a similar call 5 months ago, and the things I implemented from that actually ended up making me less money.

      It was good for a test though, but these days I trust my own instincts about what is good for my business versus the generalities offered by Adwords' personnel.
      Everything Google advises you to do with adwords is geared to one goal: getting you as many clicks as possible. Unfortunately, if those clicks aren't converting to leads or sales, you're just wasting money. (That's why conversion tracking is so important.)
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  • Originally Posted by huskieswin View Post

    Yo.

    ...She could see my campaigns and I had them up on my screen. She showed me a easy report to show what search terms my ads were showing up for - horrible.

    Anyways...

    Here is the advice she gave me:

    1) Use phrase match when you can, or exact.
    2) If my keywords for an adgroup are like mainly 2 word or 3+ word, try to make all 2 word ones phrase match and all others (the 3+ ones,) modified broad match.

    This was easy. All I had to do was go to the kw display of that adgroup, pick each 3+ kw phrase, edit them by simply adding a + sign in front of each word. So instead of dog training collar it became +dog +training +collar.

    In 1 day I have already noticed more targeted clicks and impressions.
    Not bad, but ideally you should "tease out" all three match types (broad, phrase, and exact) with cloned ad groups.

    In other words:

    1. Have an exact-match group that contains [dog training collar]. (Include the brackets, of course. That's what Google uses to identify match type.) If you use more than one kw phrase in the group, make them all exact matches.

    2. Create a cloned phrase-match group that contains "dog training collar" with the same ad(s), and that contains -[dog training collar] as a negative keyword, so that you don't have duplicate keywords in different ad groups. Once again, use quotes around "dog training collar" to tell Google that it's a phrase match.

    3. Create a cloned-broad match group that contains dog training collar, the way most newbies do. BUT now you have to ad two negative keywords, -[dog training collar] and -"dog training collar."

    Now you can monitor all three groups over time and figure out which match types are actually performing well for you and which ones are just leaking traffic.
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