AdWords: Is good campaign management making your CPC go up?
- SEO |
I have been out of the AdWords game for a while and have been running campaigns again heavily over the last few months for other people.
They are happy, but I'm not.
It seems everything I did before no longer works?!?!
I have hundreds of negative keyword in all the correct match types for the applications.
My search terms reports are showing the exact types of keywords I want clicked, being clicked.
I use every match type carefully.
Every ad and keyword have quality score of 7 or better.
The ad groups are tight with no more than 10 super related keywords, at most!
I split test ads & write them keyword loaded in the title & description (first line) and use a good call to action in the second line.
My average campaign level and ad group CTR's are over 5%.
The campaigns have history, some years worth.
I found some ad groups only perform well if they include a broad match modifier keyword, even if it's seldom clicked!
If I remove it because it's usually the most expensive keyword to buy, the entire ad group falls off the map and gets no clicks. If I stick it back in, everything comes back to life within 20 minutes.
I was talking to a (really good rep to my surprise) at Google and theorized that my CPC's were so high because when I filtered out of the crap keywords that were getting through and only the good ones get clicked, the ones left over getting clicked were the expensive ones.
She said that's a good point and told me she seldom ever see's campaigns managed this well. She said she usually only talks to people that just don't understand AdWords 7 it was nice to talk to someone that did.
I don't know. My CPC's are not going down. I wonder if the markets the campaigns are in are just getting insanely expensive, CPC's were about $1 a click less only a month ago.
Anyone have any ideas?
They are happy, but I'm not.
It seems everything I did before no longer works?!?!
I have hundreds of negative keyword in all the correct match types for the applications.
My search terms reports are showing the exact types of keywords I want clicked, being clicked.
I use every match type carefully.
Every ad and keyword have quality score of 7 or better.
The ad groups are tight with no more than 10 super related keywords, at most!
I split test ads & write them keyword loaded in the title & description (first line) and use a good call to action in the second line.
My average campaign level and ad group CTR's are over 5%.
The campaigns have history, some years worth.
I found some ad groups only perform well if they include a broad match modifier keyword, even if it's seldom clicked!
If I remove it because it's usually the most expensive keyword to buy, the entire ad group falls off the map and gets no clicks. If I stick it back in, everything comes back to life within 20 minutes.
I was talking to a (really good rep to my surprise) at Google and theorized that my CPC's were so high because when I filtered out of the crap keywords that were getting through and only the good ones get clicked, the ones left over getting clicked were the expensive ones.
She said that's a good point and told me she seldom ever see's campaigns managed this well. She said she usually only talks to people that just don't understand AdWords 7 it was nice to talk to someone that did.
I don't know. My CPC's are not going down. I wonder if the markets the campaigns are in are just getting insanely expensive, CPC's were about $1 a click less only a month ago.
Anyone have any ideas?