How to target new market?

by DavidO
1 replies
  • SEO
  • |
I have an established blood pressure site:

control-your-blood-pressure.com

This site has excellent SERPs and consistent traffic. Almost all the traffic comes from blood pressure searches and articles.

Now I want to target the same product at stress management. I will create a specific sales page for it and eventually I will build more specific content. But in the short term it will share a lot of content with the blood pressure site.

My question is how to format this in my site? Should I start a whole new site for stress management and link the two?

O should I use a subdomain, i.e.:

stress-management.control-your-blood-pressure.com

Or should I just add new pages or folders to the existing site for now:

control-your-blood-pressure.com/stress-management/salespage.html

I should add that I will also be starting a WP blog that will cover both niches.

I'll be grateful for any suggestions.
#market #target

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