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Ranking a Keyword

by AffiliatingAlan
10 replies
  • SEO
    • |
For affiliating, onpage seo, the product review. I am targeting long tail keywords, specifically the product.

ex: Johnson 5400 Barbeque Grill (x4 times in article) with some variations (5400 barbeque, johnson 5400, johnson 5400 bbq)

What I am wondering is, for the purpose of buyers looking for reviews (my site). Wouldnt they type into google, "johnson 5400 barbeque review"?

Can you still rank for the keyword "johnson 5400 barbeque review", even if you never have "review" in the keywords on your pages?

I look at a lot of affiliate sites and I never see them putting "review" following their product besides in the title. It would be unnatural to add in the body.

However I am assuming that a buyer would always type the product followed by "review". If he had hopes of finding a review site such as mine.

Like I said beside the title, the word review is not in the body of my content at all, because it is unnatural to write. The only way I could see that keyword being squeezed in efficiently would be, "also what we found in our johnson 5400 review". But even that is a little off.
#keyword #ranking
  • Profile picture of the author LloydMS
    Keywords don't have to be exactly used to influence rankings.

    You don't have to say "Johnson 5400 BBQ Grill Review"

    You can say my review of the Johnson 5400 BBQ Grill.
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  • Profile picture of the author GTC1187
    Lloyd is correct, you would be better served trying to write the most informative and in-depth review you can rather than focus on keyword usage and placement.
    Next you will want to build PR backlinks to the review. The more PR your review page has, the more SERPs you will show up in and the higher you will rank.
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  • Profile picture of the author timpears
    I believe information based is best, if you can sprinkle in some keywords, so much the better. If the article has no useful information in it, then the big G will find a way to ignore you.
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  • Profile picture of the author Samuel Adams
    Is there a way to group all your review posts under a 'review' type tag for that specific product or create an internal static blog or post page that lists all reviews of certain product types. The title of the page might include the word review. Another thing, you could incorporate the word review into your product description or page in some creative and useful way, even if you don't want to use it in the title.
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    • Profile picture of the author GJG
      You can vary the order of the keywords in your phrase. This will make it more reader-focused as well. If your product is such that potential customers would be searching for a review, then it pays to include it but as Lloyd pointed out you can position the word "review" whereever it makes the most sense.
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      • Profile picture of the author AffiliatingAlan
        Originally Posted by GJG View Post

        You can vary the order of the keywords in your phrase. This will make it more reader-focused as well. If your product is such that potential customers would be searching for a review, then it pays to include it but as Lloyd pointed out you can position the word "review" whereever it makes the most sense.

        Wait, so if I stick the word "review" say 5 times at random areas within the body of the text, will this help SEO connect the dots that its a review on a barbeque?

        ie, instead of writing, "other buyers of barbeque 3232 specifically said they loved this and that",

        instead I could write

        "other reviewers of barbeque 3232 specifically said they loved this and that",

        Would that help rank better just because the word review is in there
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        • Profile picture of the author JSProjects
          Originally Posted by AffiliatingAlan View Post

          Wait, so if I stick the word "review" say 5 times at random areas within the body of the text, will this help SEO connect the dots that its a review on a barbeque?

          ie, instead of writing, "other buyers of barbeque 3232 specifically said they loved this and that",

          instead I could write

          "other reviewers of barbeque 3232 specifically said they loved this and that",

          Would that help rank better just because the word review is in there
          A lot of people tend to obsess over keywords density. Just make sure you sprinkle in your keywords in a manner that makes sense. I see no issue with putting "review" in your title.

          Also, since it seems like you're promoting an Amazon product, you could do something like:

          "Additionally, you can read hundreds of reviews from owners of the Johnson 5400 Barbeque Grill here."

          Just link to the Amazon buyer reviews page.

          I worry more about keywords when I'm creating backlinks. Not so much when I'm creating the content.
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  • Profile picture of the author johnben1444
    To know the exact terms your target market will be using to find your product head over to Google Keyword Planner.

    Secondly, you can rank for any keyword so long as you optimize your pages for them.

    Also, next time conceal your keywords, they are goldmine and should be guarded closely.
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  • Profile picture of the author linkassistant
    Originally Posted by AffiliatingAlan View Post


    Can you still rank for the keyword "johnson 5400 barbeque review", even if you never have "review" in the keywords on your pages?
    Potentially, yes. This might happen if

    - Google considers your site a review site for whatever reason
    - Something else on the page points to the fact that it's a review (synonyms, people's comments, the typical structure of the post)
    - There are backlinks that say "review" in the anchor text, pointing to the page
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