Cloning-Migrating a WordPress Site & Possible SEO Impacts!?

by RAV101
4 replies
  • SEO
  • |
My Purpose & Scenario for Cloning...

My Purpose: To build a website once then use this template site to deploy/copy across to many new domains thereby saving much time in configuring new sites/plugins etc...

My noob understanding is that "creating a copy of an original site which would then be modified for a particular use, is a common usage scenario for developers who create a "generic" site for, e.g., Dentists or Vets or whatever type of business"!?

My Scenario: Firstly my expertise level is a little above beginner. I purchased a premium wordpress theme and had a wordpress expert customize the look and feel, HTML sitemap page, sidebar and contact page forms. I added a few pages e.g. About Us, Who We are etc that are populated with lorem ipsum data, and this again was done so I could see how they look not too mention the footer widgets rely on these pages existing. I only want to clone the pre-fabricated design/look and feel/functionality etc...not the actual content/copy!

My Process:
1- cloned/migrated everything on the source site, using backup-buddy, to a blank new different domain name, where i had set-up a new database in advance.
2- edited or swapped out the exisitng pages lorem ipsum copy with real copy i had written
3- changed the images/logo/favicon etc etc
4- changed the WP user id/password.display name

BUT...

My Questions:
Everything I have read supports the notion that cloning/copy a themes design/configuration etc doesn't affect SEO...so long as the new sites content is quality/unique/original ...however i think my approach of including pages of lorem ipsum copy then editing this copy on the destination site with the real stuff, might be impacting my early-days SEO results, which are currently poor. (and yes i know there are many other ingredients to make the SEO pie)

I think 'my process' conflicts with the more common approach of cloning/migrating just the theme and plugins...which now leads to my question.

I noticed on my first migrated site that after I had edited the pages, the pages published-on dates had not changed since the source site...will these dates be looked at by Google with a suspicious eye???

I ask this, because if I use Webmaster tools to verify the site, and submit an xml sitemap today(and I have) of the above cloned site yet this newly created site has pages with 'published-on' dates from 3 months ago...then maybe this raises a red-flag for them...any ideas around this greatly appreciated???

cheers
Rick
#cloningmigrating #impacts #seo #site #wordpress
  • Profile picture of the author nettiapina
    I'm cloning sites all the time. As long as you keep Google out of the dev site it should be fine.

    While I've not done any real tests on this, I don't believe the dates in the past are something that Google would penalize you for. It's possible that they wouldn't even notice a new site for a few months unless the site owner gets backlinks or tells them where it is.
    Signature
    Links in signature will not help your SEO. Not on this site, and not on any other forum.
    Who told me this? An ex Google web spam engineer.

    What's your excuse?
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    • Profile picture of the author RAV101
      thanks very much Nettiapina for taking the time to reply...cheers
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  • Profile picture of the author RAV101
    Just one more thing though...are you cloning pre-existing pages/posts (that have lorem-ipsum copy) similar to what I have done so far???
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  • Profile picture of the author Clyde Dennis
    What you're describing is being done all day everyday by lots of folks without any problems at all. As long as you're just using the site as a template you'll be fine.
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