New task - Must Have PPC Tools?
- SEO |
I am an in-house SEO and doing quite well with it.
I have recently been given the tasks of managing our massive AdWords account.
I have a lot of Google AdWords knowledge, however, taking over this new task I'd really like to freshen up and learn as much new/applicable information as I can.
The account is already running in the green, however, we'd like any type of software/tool that can help us, maybe by giving us insight as to which campaigns are really giving us the most return on our money, which campaigns can be nuked, etc.
If you guys can recommend anything that would make my job easier, I appreciate it.
Thanks in advance.
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