Scheduling articles or publishing 100 at once?

21 replies
  • SEO
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Hello,

With 100 original articles which cover almost every aspects of my niche, is it better if I post them and interlink them all at once or if I publish only one each and every day?

Or is there any difference at all?

This would be on a new domain.

Thanks for your help!

PS: I wonder if someone has ever tested this?
#100 #articles #publishing #scheduling
  • Profile picture of the author laurencewins
    I wouldn't publish them all at once. You are better to schedule them. Then you have material publish for a long time, depending on how many you schedule per day. It takes the pressure off you having to write more in the immediate future so you can focus on other aspects of your business.

    As a writer myself I have clients who order lots of articles at a time so they can schedule them when convenient. I have one client right now who wants 52 articles....one per week, BUT I can do them all when I have time so he stays ahead. I will probably do them all within a month or so, depending on how much other work I get in.

    Now you have a picture from both sides of the coin.
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    • Profile picture of the author Nicole Thomas
      Yes this is absolutely right... never do the mistake of posting everything at once. Google loves fresh content and it should be posted regularly.
      I would schedule 1 or 2 articles a day in different time and will do it regularly. This will help your blog rank higher and also will help in fast indexing.

      Good Luck
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      • Profile picture of the author nik0
        Banned
        I always post everything at once, then at least you give Google the idea they're dealing with a real site. Have to add that my sites are never larger then 40-50 pages though and once published I never add extra content. Just strong perm links and the rankings stay.

        Index issue's don't have to happen when you know what you're doing.

        Perhaps wise for you to read this post about how to prevent duplicate content, it starts about half way the page:

        Avoid duplicate content

        As long as your site is categorized well there don't have to be any issue's with getting indexed, just submit a sitemap in webmasters and perhaps if you want to speed it up you can use the fetch url tool in webmasters and load your categories there.

        I'm not sure if freshness really plays a large role but if you believe in it you could publish 50 post first and the rest on a drip schedule of let's say 2 posts per week or something.
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  • Profile picture of the author IMdeaming
    You have to be careful about posting that many articles at once. I've done it but it caused all kinds of indexing issues as some of the content was pushed back and buried deep within the site and either not found by the spiders, or they decided they weren't important enough being so far from the homepage. Eventually ended up putting the site in WMT to get it all sorted. Pain in the @ss. Google also loves fresh content on a regular basis, so just schedule it and feed the beast.
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  • Profile picture of the author Optimist Guy
    Thanks a lot to both of you for your advice. I still have a lot to learn!
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  • Profile picture of the author tcrews
    schedule, don't publish all at once
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  • Profile picture of the author bigcat1967
    Yeah...common sense is to release one or two every other day or so.
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  • Profile picture of the author yukon
    Banned
    Personally, If I was setting up a new niche site I would start out with 10 pages posted & drip feed the other 90 pages to keep my traffic coming back for the next 90+ days. That helps train traffic into returning to the site.

    Another tactic is, If you have an evergreen site with say 1,000 pages, start from the oldest pages/post & change the date to make it look like new pages for traffic. The larger the site the easier it is to make old pages look like new content. Most people won't look at the entire 1,000 pages (example) so any new post in their email is most likely new content to them.

    Example, If I post an evergreen page on Dec. 2008 & Joe Blow subscribes to my email list on Feb. 2013, doubtful he's ever seen that old 2008 web page. change the date & send out the email... new content to the subscriber, traffic lands on your site/page.

    For SEO posting all the pages at once would obviously get Google indexing the pages faster & find internal links faster.

    BTW, it's very easy to fake page dates in Google SERPs. I have evergreen pages created in 2008 that show SERP dates less than a week old. I'm good like that, lol.
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  • Profile picture of the author creztor
    Schedule them. You don't want a sudden burst of links going out. Make it look natural and slowly drip them. That's what I'd do. Big G will see a nice slow but constant amount of links and be very happy.
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  • Profile picture of the author Optimist Guy
    Wow, I didn't expect to get so many answers, thank you so much! Compared to the other forums I used to frequent, this one seems much more active : )

    Nik0 and Yukon, it seems you are saying there is no SEO benefit in scheduling the articles, except for getting visitors come back by themselves. My articles are kind of "reference" articles, ala wikipedia, but around a specific topic, so I do not need people to ask themselves "is there something new on the site today". My only concern is with Google and how to use these original articles in the best way for getting new traffic.

    Nik0 I read your article, thank you so much for all those tips, I learnt new things for sure!
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    • Profile picture of the author yukon
      Banned
      Originally Posted by Optimist Guy View Post

      My articles are kind of "reference" articles, ala wikipedia, but around a specific topic, so I do not need people to ask themselves "is there something new on the site today".
      In that case just post them all at the same time, your pages/URLs will get indexed faster. Make sure to use relevant internal links.
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      • Profile picture of the author Optimist Guy
        Originally Posted by yukon View Post

        In that case just post them all at the same time, your pages/URLs will get indexed faster. Make sure to use relevant internal links.
        What is the best way for creating relevant internal links?

        Let's say I have a page about "blue frames" and 10 other pages mention "blue frames". Should I put a link in all those 10 with the same "blue frames" phrase?

        I read that using the same phrase in backlinks could penalize my site but is it also true if those linking pages are on the same site? (I am thinking about navigation links for example, they have the same text on all pages)
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        • Profile picture of the author yukon
          Banned
          Originally Posted by Optimist Guy View Post

          What is the best way for creating relevant internal links?

          Let's say I have a page about "blue frames" and 10 other pages mention "blue frames". Should I put a link in all those 10 with the same "blue frames" phrase?

          I read that using the same phrase in backlinks could penalize my site but is it also true if those linking pages are on the same site? (I am thinking about navigation links for example, they have the same text on all pages)
          There's no penalty for internal link anchor-text. It's possible to over optimize pages (keyword stuffing), still that's not really a penalty since it can be corrected by the webmaster.

          Really it doesn't take much to create relevancy on additional internal pages, IMO the best internal link page would include the keyword or a variation of the keyword in:
          • Page title
          • One H tag
          • Image alt-text
          • One keyword anchor-text
          • At least once as plain text someplace in the content

          Think of the internal page being linked to as an extension of the 1st page. Repeat with additional pages.
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          • Profile picture of the author Optimist Guy
            Originally Posted by yukon View Post

            There's no penalty for internal link anchor-text. It's possible to over optimize pages (keyword stuffing), still that's not really a penalty since it can be corrected by the webmaster.

            Really it doesn't take much to create relevancy on additional internal pages, IMO the best internal link page would include the keyword or a variation of the keyword in:
            • Page title
            • One H tag
            • Image alt-text
            • One keyword anchor-text
            • At least once as plain text someplace in the content

            Think of the internal page being linked to as an extension of the 1st page. Repeat with additional pages.
            Thank you so much, this list is very helpful, I think I have a lot of additional work now.
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            • Profile picture of the author heavysm
              I've never really seen a difference in overall traffic between posting content all at once or drip fed over a certain period. I'm seeing a lot of people here recommending scheduling to a very particular frequency.

              Have you actually tried that? If you have seriously tested it against posting all at once I really don't think you would be advocating drip fed scheduling so much.
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              • Profile picture of the author nik0
                Banned
                Originally Posted by heavysm View Post

                I've never really seen a difference in overall traffic between posting content all at once or drip fed over a certain period. I'm seeing a lot of people here recommending scheduling to a very particular frequency.

                Have you actually tried that? If you have seriously tested it against posting all at once I really don't think you would be advocating drip fed scheduling so much.
                Most people speak from what they read about freshness instead of practical experience.

                Why? Cause more and more people start to claim that if a site doesn't receive new content on regular base it will drop in rankings. Which is the biggest nonsense ever.

                Google once said that it likes to see updated websites, but that could mean as much as changing (c) 2013 to (c) 2014 on the bottom of the page, or changing a telephone number or address in case of changes. Or in case of certain businesses to keep rules / regulations updated. Nothing to do with adding new content like most people like to interpretate it.

                Obvious nothing wrong with adding new content once in a while but definitely not a must.
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  • Profile picture of the author DizenSounds
    Without a doubt schedule the posts, that way you can take time to build links to the posts and see what's working and build a potential readership.

    Blasting all the posts at once isn't all that natural.
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  • Profile picture of the author JRJWrites
    I would advise you to release the articles at a steady rate of 2 per day. One in the morning, one in the evening.
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  • Profile picture of the author ibarena
    Post 20-25% of the articles and schedule remaining at 2-5 per day/week depending upon your site.
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  • Profile picture of the author Jeffery Moss
    So long as you are writing good ever green content, you can easily save the articles and publish them later. If the articles cover timely or time sensitive material, it's best to publish now.
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