What to do if Adwords slaps a domain?

7 replies
  • SEO
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I am sometimes running into the problem that i create an offer on a domain i purchase, and sometimes it can happen i "screw up"...and the QS for that DOMAIN drops to "poor".

Now...the problem is that the whole domain is slapped this way and i cannot regenerate a better ad for the SAME domain since google "doesnt like the domain anymore".

If i get a new domain (or make a subdomain on one of my domains which google "still likes") then i get good quality score, for the SAME AD, KEYWORD, AD TEXT, SITE.

What can i do?

Should i just scrap the "slapped" domains? I still have grace period. But it irks me. I certainly dont want to pay $0.70/click and SLOWLY "improve" the domain's QS...i cant afford paying $0.70/click for some CPA offer which pays $1.50/sign-up.

What would you do?

g.
#adwords #domain #slaps
  • Profile picture of the author WarriorNY
    You are going to have to scrap it I think. The QS will never come back up.
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    • Profile picture of the author lansing
      My experience is the same. Start again with a new domain.
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      • Profile picture of the author bandonflyer
        My partner was slapped twice in the past for building links too quickly and in too consistent of a fashion. Both times the slap was temporary and lasted about 3 months, then the site reappeared in the index.

        I don't think you have to "scrap" it - but you might be waiting awhile. That's my experience.
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  • Profile picture of the author Lucid
    No need to scrap anything. Just improve your site and campaign. If you keep doing the same things, which is what you suggest by getting a new domain with the same copy and same campaign, you'll only get the same results.
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  • Profile picture of the author ManAbout
    Does it slap the entire domain or just your landing page? I have managed to improve my QS just by modifying the landing page. I don't see the need to scrap the domain..
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  • Profile picture of the author Derek Pankaew
    1) Is it a new domain? ie. Have you ran anything with it before? If you just upload your campaign and get a "poor" quality score, you can actually just delete your campaign, copy it to a new campaign, write more relevant ads and re-upload and it will give you a different quality score.

    2) If it's not a new campaign and you have history - And it's not a good history - Then I'd say just scrap the domain and start over.

    3) I'll often scrap an AdWords account if it gets too bad.
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    • Profile picture of the author dburk
      There is no need to drop the domain. You just need to fix the problem and launch a new campaign. Keep the budget low for the first few days while you establish a new CTR (1000 impressions). Then you can increase your budget and lower your Max bid as your quality score improves.

      Oh, and try not to "screw up".
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