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Need traffic to my lawsuit lead generation website

by Self Promotion
13 replies
  • SEO
    • |
I created a lawsuit lead generation website for my attorney client who is paying me a marketing fee to run it. I am currently writing keyword optimized articles, some of which are already being ranked on page 3 +. I understand it will take time to get traffic. But are there any suggestions on how to jump start the process without taking shortcuts (black hat seo)?

I will provide the link to the website if requested.
#generation #lawsuit #lead #traffic #website
  • Profile picture of the author Shane F
    PPC marketing or are you trying to do this with only organic search traffic?
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    • Profile picture of the author Self Promotion
      Originally Posted by Shane F View Post

      PPC marketing or are you trying to do this with only organic search traffic?
      My client is open to PPC. Are there any options other than Google Adwords and FB that may be ideal for people looking for lawyers. Personal injury lawsuit keywords are highly competitive and very $$$. The ideal demographic to target is Hispanic/African American in the lower middle to lower class range.
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  • Profile picture of the author TeKn1qu3z
    You can try PPC traffic for the NYC area (if that is where you are at)

    Also I would try social media.
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  • Profile picture of the author drewfioravanti
    Stop wasting time and do AdWords. You can have leads coming in within a few hours, depending on how quickly your ad gets approved and how much search traffic there is.

    If someone is paying you to run their online marketing, and all you are doing is submitting articles to directories, well, that's almost criminal. Don't let any lawyers find out.
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    • Profile picture of the author 6figure101
      I would recommend Bing ads over Adwords.
      I have had much more success with Bing for both myself and my clients!

      Don't forget to ruthlessly track and split test everything!
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      • Profile picture of the author btyiw
        Originally Posted by 6figure101 View Post

        I would recommend Bing ads over Adwords.
        I have had much more success with Bing for both myself and my clients!

        Don't forget to ruthlessly track and split test everything!

        How are you tracking your campaigns?
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  • Profile picture of the author drewfioravanti
    Just so I understand correctly...someone is paying you to do their online marketing, but you aren't able or aren't willing to run an AdWords campaign for them?

    The best market for this campaign is AdWords.

    And if you can't produce results with AdWords, you shouldn't be in the market, and you shouldn't be taking someone's money for it.

    That's the harsh reality.
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    • Profile picture of the author Self Promotion
      Originally Posted by drewfioravanti View Post

      Just so I understand correctly...someone is paying you to do their online marketing, but you aren't able or aren't willing to run an AdWords campaign for them?

      The best market for this campaign is AdWords.

      And if you can't produce results with AdWords, you shouldn't be in the market, and you shouldn't be taking someone's money for it.

      That's the harsh reality.
      Thanks for the feedback. I do have experience building lead generation sites in other industries and the sites have been able to generate leads after a year or so and 100+ articles. I was reaching out to the community for other ideas on how to get leads in a shorter time frame. I am aware of the potential of PPC, but given the competitive nature of lawsuit keywords, I would prefer to use other methods initially.
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  • Profile picture of the author yoangov
    Have you tried craigslist?

    PPC might be costly in this niche, I guess...
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  • Profile picture of the author koreancowboy
    Hey mate, I'm in the same boat that you're in.

    He's a more specialised attorney, and the project that I'm working on now is time-sensitive...I'm currently working on a proposal as to how we can best market this. PPC is in the mix, but I would start out with Bing/Yahoo first (less competition, CPC is far less than Adwords).

    Also, Craigslist is good as well. I plan on running a few different ads on there, to see which one works the best.

    I'm just finalising my strategy, and if you would like, I'll come back and share the basics.
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    I provide consulting for companies that use Adobe AEM...you can check out what I've done so far.

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    • Profile picture of the author Self Promotion
      Originally Posted by koreancowboy View Post

      Hey mate, I'm in the same boat that you're in.

      He's a more specialised attorney, and the project that I'm working on now is time-sensitive...I'm currently working on a proposal as to how we can best market this. PPC is in the mix, but I would start out with Bing/Yahoo first (less competition, CPC is far less than Adwords).

      Also, Craigslist is good as well. I plan on running a few different ads on there, to see which one works the best.

      I'm just finalising my strategy, and if you would like, I'll come back and share the basics.
      Hey koreancowboy,

      I would love to have a peek into your strategy. Thanks!
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  • Profile picture of the author koreancowboy
    No problem mate, I'll PM you a link to my upcoming article. :-)
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    I provide consulting for companies that use Adobe AEM...you can check out what I've done so far.

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  • Profile picture of the author linkassistant
    Do any local results show up on Google for your queries?
    If they do, you may want to look in that direction.
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