Google's Duplicate Content Views

by i58biz
2 replies
  • SEO
  • |
Hi Fellow Warriors

I thought some of you may be interested in some new information that was recently released by Google on how it see's duplicate content.

This 3 minute youtube video is well worth watching.

Did you know that Google estimates that as much as 25-30% of the content on the internet is duplicate content.

As such duplicate content is considered normal and NOT spam by Google.

Google will penalise your site if it abuses the use of duplicated content.

This youtube video is by Matt Cutts who joined Google as a software engineer in January 2000 and is currently the head of Google’s Webspam team. As such his view point could be considered definitive on this subject.

In fact I intend to include more duplicate content (by way of relevant content curation) in future blogs without abusing this form of content duplication.

As good as this clarification is, its worth noting that some within the internet marketing circles are doubtful of total accuracy of the statements made. I thought I should make you aware of these other concerns.

However, there is a question I would like to pose?

Google indicated that where duplicate content is identified, only 1 copy is served up and the rest are - I presume, ignored for that search instance.

The question is - HOW DOES GOOGLE DECIDE UPON WHICH COPY OF THE DUPLICATE CONTENT TO DISPLAY IN SEARCHES?

As it was not answered I was interested in getting other warrior forum members opinion.
#content #duplicate #duplicate content #google #views
  • Profile picture of the author JohnMcCabe
    I imagine that not answering that question was a deliberate decision.

    As a heavy search user, I have observed a few things, though.

    > All else being equal, they tend to reward the original, or oldest, instance of the content. But "all else" is seldom equal.

    > They reward authority. If the same story is posted on CNN and Joe's Blog, the CNN copy is likely to show up before Joe's.

    > They sometimes favor geography. I've had articles published on .com and .co.uk sites, and in the USA, the .com version comes up and in the UK, the .co.uk version shows.

    > They definitely favor personal history. If you have a history of following your local sports team on Yahoo Sports, for example, they'll likely show you a copy of an article on Yahoo before the others.

    As a side note, since you mentioned curation, I have observed several copies of the same article in the first couple of pages, but the ones after the first listing tended to add commentary so it wasn't a pure repost of the original.
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  • Profile picture of the author tharngal
    Thanks for this article.
    Actually I have free property listing site Shwe Myanmar Room and home owner are advertising their property for free.
    However they are keep on posting alot of duplicated post and does this effect the google ranking too.
    Thank in advance for your advise.
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