16 replies
  • SEO
  • |
I am doing to some seo to my site.

Lets say, I'm a locksmith in New York.

I am doing up some links for the front page of my site. e.g.

locksmith in the Bronx
locksmith in Queens
locksmith in flushing meadows

Thanking of using Anchor Text:

locksmith bronx
locksmith service in queens ny
locksmith service flushing meadows ny

In Post Panda and Penguin -Is this good or bad Achor text to use or could it be improved upon?
#anchor #text
  • Profile picture of the author a2hosting
    I would just make sure that you also focus on what's best for your visitors. For example, I don't think people tend to Google "locksmith bronx", I think they would be more apt to search "Bronx Locksmith". It's minor, but make sure you're designing your site for people, and Google will reward you accordingly.
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    • Profile picture of the author sierracharlie
      Thanks A2hosting, but I am just very weary of using

      anchor text which might be flagged by Google as spammy


      Or would a "area of a city" + " a service" strategy e.g.

      "Bronx locksmith" be considered spammy by Google?
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      • Profile picture of the author linkbuildr
        Originally Posted by sierracharlie View Post

        Thanks A2hosting, but I am just very weary of using

        anchor text which might be flagged by Google as spammy


        Or would a "area of a city" + " a service" strategy e.g.

        "Bronx locksmith" be considered spammy by Google?

        Not only that but where the link comes from. Having a "non-spammy" anchor text is not going to save your rear if you're spamming.
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        • Profile picture of the author Jesse Kemper
          Originally Posted by linkbuildr View Post

          Not only that but where the link comes from. Having a "non-spammy" anchor text is not going to save your rear if you're spamming.
          I wouldn't fear that unless you plan on spamming the same few anchor text on tons of pages in a short period of time. I would focus on mixing it up and using your direct sitename/url and your brand name as well in your back links. There is no certain safe rule of thumb percentage wise on this but I try for around 30%-40% branded anchor text and the other 70% between a variety of long-tail keywords. Perhaps try things like "Best Bronx Locksmith" or "24 hour locksmith in Bronx" etc?
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  • Profile picture of the author sierracharlie
    It links to quality content

    All I want to know is

    1) Am I better off diluting the anchor text e.g. best locksmith bronx
    or
    2) Assume that Google would consider "locksmith bronx" longtail and would not penalize me?
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    • Profile picture of the author yukon
      Banned
      Originally Posted by sierracharlie View Post

      It links to quality content
      He said where links come from (the link source).
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  • Profile picture of the author sierracharlie
    Sorry, I should have stated!

    These are internal links.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by sierracharlie View Post

      Sorry, I should have stated!

      These are internal links.
      That changes things a bit considering Google is more lenient on internal links compared to external links. Internal links don't really have a noticeable trust issue like unknown external link sources (ex: nofollow tag).

      With internal links you have complete control over the entire pages SEO, keyword proximity is important, relevance is also important (both internal & external pages). What I mean by proximity is surrounding an anchor-text link with keyword rich plain text and/or things like an <h1> tag (example).

      Example of keyword proximity:
      • <h1>Locksmith Service</h1>

        We're located in Queens NY, we do service calls fast...

      In that example above the <h1> tag (towards top of web page) shows highest on-page authority for the plain text (Locksmith Service). The proximity of that <h1> plain text is important to the keyword anchor-text link (Queens NY). I also followed up behind the keyword anchor-text with the plain text keyword service (we do service calls fast...). I'm only showing you this to show that adding keywords to a web page doesn't have to look spammy, like that list of keywords in OP.

      Google is good at putting pieces of the puzzle together (associating plain text with anchor-text) when it comes to on-page SEO. You kinda have to mentally block out the stop words to see how Google will be looking at the on-page text/links.

      Here's the stop words removed from that same example (above), which leaves the text that Google is focused on:
      • Locksmith Service located Queens NY service calls fast

      Remember in this example the <h1> tag puts emphasis on the keyword locksmith service which is in close proximity to the keyword anchor-text Queens NY, which is tying the first page about locksmiths to a 2nd internal web page focused on a GEO location (Queens NY). Repeat with additional relevant internal pages/keywords/links...
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      • Profile picture of the author sierracharlie
        Thank Yukon,

        so basically what your saying is this:

        If I had one page of Text about , lets say, different type of locksmith services
        and only happened to mention Queens down at the bottom of the text content - this would be bad keyword proximity and would not be as effective as putting it up the top?
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        • Profile picture of the author yukon
          Banned
          Originally Posted by sierracharlie View Post

          Thank Yukon,

          so basically what your saying is this:

          If I had one page of Text about , lets say, different type of locksmith services
          and only happened to mention Queens down at the bottom of the text content - this would be bad keyword proximity and would not be as effective as putting it up the top?
          I'm saying keywords in close proximity to each other tend to help each other, not that a large separation between the two keywords is a bad thing, it's not going to hurt a page.

          You can test how Google bot looks at the on-page text by removing the meta description tag from your page, which will make Google show what on-page text they're focused on in the SERP description text (use incognito browser when searching the keyword).
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    • Profile picture of the author Kevin Maguire
      If you have no clue about how to SEO or building links, and are stuck in life having to use spam blasting automated software. Or if you are a complete idiot that needs to build 8.4 million worthless links to rank for a keyword that nobody cares about.

      You should
      Use the following anchor text:


      Originally Posted by strategic seo services View Post

      Your targeted keywords
      Terms related to those targeted keywords
      Generic anchor text (eg: click here, website, more info, etc)
      The naked URL
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      • Profile picture of the author yukon
        Banned
        Originally Posted by Kevin Maguire View Post

        If you have no clue about how to SEO or building links, and are stuck in life having to use spam blasting automated software. Or if you are a complete idiot that needs to build 8.4 million worthless links to rank for a keyword that nobody cares about.

        You should
        Use the following anchor text:




        What's sad is s/he's selling links to match that type of junk.
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  • Profile picture of the author anoopsparx
    If you over optimize your page for any keywords and creating hyper links for ranking then may be your ranking affect. Generally interlinking improves your your ranking.
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  • Profile picture of the author sierracharlie
    thanks for all the great replies so far.

    Would anchor text would be best?

    best locksmith in queens and bronx
    locksmith queens
    locksmith bronx
    locksmith service queens and bronx

    Is anchor for internal linking purposes best kept short or not?
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    • Profile picture of the author thebert
      Yukon's pretty much nailed.

      I would add that internal keyword links can negatively impact keyword density. Be careful that your whatever anchor text you are using keeps keyword density below 2.5 - 3.0%.

      If you start to bump into keyword density issues, research some LSI keywords and consider using those.
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  • Profile picture of the author Melissahoster
    Banned
    Anchor texts aren't as important as they used to be. Here's what Matt Cutts has to say:

    What to expect in SEO in the coming months

    I don't think you should spend too much time on anchor text. Just my 2 cents though.
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