Silo structure and link juice flow - articles get highr ranking than the category(silo landing) page

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Hi there,
I have been working with silo structure now.
In case you don't know about silo structure you can learn about it here. http://www.warriorforum.com/adsense-...wordpress.html

Anyway, I have noticed something - when I make a silo with a keyword and make related articles with long tail keywords, these articles tend to rank higher on Searps.

Let's say I have a silo about "dog training" and I have many sub pages(articles) with long tail keywords such as "dog training tricks" "dog training toilet" "dog training for puppies" etc. etc. The silo landing page looks like a typical landing page (not an article).

Now when you search for "dog training," one of my article pages such as "dog training tricks" (with the above example) comes up high on SERPs and the silo landing page actually does not show up on SERPs at all. I have several cases like this.

I have researched about this phenomenon and someone actually wrote about this on a report saying it can happen often because link juice tends to flow to sub pages. It says if you have sub-pages optimized with the same keyword as the main page, often the sub pages rank higher than the main page. (It didn't necessarily talk about silo structure though).

In my example case even though the articles are not intended to be optimized for "dog training" but since it is optimized for "dog training tricks," Google treated it as optimized for "dog training" and somehow decided the page is more important than the main page (silo landing page).

Getting ranked with article pages is better than not ranked at all, but conversion wise it is better if the landing page gets higher on SERPs and I want to do something about it.

Anyone who uses silo structure experiences this kind of phenomenon?
Do you think what the report says is true?
And also is there anything I can do to avoid this phenomenon?

FYI the landing page gets more backlinks than article pages if you were wondering, and the index page of the website gets most backlinks.

Thanks

PS the report is not in English, so I did not put a link to it.
#articles #categorysilo #flow #highr #juice #landing #link #page #ranking #silo #structure
  • Profile picture of the author yukon
    Banned
    Originally Posted by ikuret75 View Post

    I have researched about this phenomenon and someone actually wrote about this on a report saying it can happen often because link juice tends to flow to sub pages. It says if you have sub-pages optimized with the same keyword as the main page, often the sub pages rank higher than the main page. (It didn't necessarily talk about silo structure though).
    Nonsense, they're both web pages.

    You've obviously got more SEO happening for the page that's ranking vs the main page for that subject.

    Download Screaming Frog & review your on-page SEO (links, titles, <h> tags, etc...) see where your adding more weight on the keyword/s. Next check inbound external links, see which pages have a better external link profile.



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    • Profile picture of the author ikuret75
      Thank you Yukon - I'm very glad that you replied to my question. I know you know a lot about silo structure.

      I will download the tool and see what's happening.
      But at this point I can say that I have made the pages the same way (using tags etc.) and I actually put backlinks to the landing page but not to the article pages. I don't even think there is any backlink to each article.

      The only difference is that the article page is much longer and having more content and less content with the silo landing page - it is kind of nature of a landing page...

      I know these days Google values content rich pages much more than before - do you (or anyone) think it has something to do with it?
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      • Profile picture of the author nik0
        Banned
        Two possibilities:

        1) You build spammy links and/or over optimized anchor text for the category page and thus you already penalized it in some way.

        2) More likely, your category contains zero unique content, only read more snippets, so is kind of thin, solution: add more unique content to the category pages, there are multiple ways to do that.
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      • Profile picture of the author affilliate-script
        Originally Posted by ikuret75 View Post

        But at this point I can say that I have made the pages the same way (using tags etc.)

        I don't like the sound of that

        We take tags function out of our silo plugin themes - and tell people not to put them back in with a tags plugin

        I suspect the tags are busting your silos
        Signature

        Automatic WordPress Silo Site Plugin and Theme Packages (siloplugin.com)

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        • Profile picture of the author ikuret75
          Originally Posted by affilliate-script View Post

          I don't like the sound of that

          We take tags function out of our silo plugin themes - and tell people not to put them back in with a tags plugin

          I suspect the tags are busting your silos
          Sorry, I did not mean "tags" as in wordpress tags - but tags like <h1> tags. Meaning that on-page SEO wise I made the pages the same way (both the landing page(s) and article pages).
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          • Profile picture of the author affilliate-script
            Originally Posted by ikuret75 View Post

            Sorry, I did not mean "tags" as in wordpress tags - but tags like <h1> tags. Meaning that on-page SEO wise I made the pages the same way (both the landing page(s) and article pages).

            OK, then it may be content related, as other people have said

            I'm assuming you have no silo-busting feature on your site such as "related posts" plugin, or site-wide navigation links, such as a top nav bar that displays on all pages of the site
            Signature

            Automatic WordPress Silo Site Plugin and Theme Packages (siloplugin.com)

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