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436 clicks, 0 conv :(

by saylar
10 replies
  • SEO
    • |
Hey everybody !

I'm pretty new into PPC and i've just launch yesterday a campaign about a diet program.
Visitor have to buy a program of 300$ to convert. The offers pays me around 60$ per conv.

So, i've launch a PPC campaign on 7 search, got 436 clicks, tracking through P202.

The ad is not yet optimized of course (i've just stated by testing 10 different ad titles) but I've had waited for at least 1 conv... but got 0

Where do you think is the problem ?
Bad Quality traffic ? Bad offer ? Very bad ad (titles are pretty much self explanatory and ad texts describes pretty well what the offer is about) ?
Is 300$ to high for such an offer ?
Not enough data to answer anything of thoose questions ?
I've to say that there is a landing page before visitor go to convert website.

Should I try another offer or keep trying with this one ?

Thanks for any advices
#436 #clicks #conv
  • Profile picture of the author MikeFriedman
    There is no way any of us can answer that without more info. The diet program might suck. At $300, I'm betting it does. There are tons of diet programs for a lot cheaper than that.

    The traffic might be garbage. The ads might not match the offer. The landing page could be terrible. The sales page could be trash. How many are clicking from your landing page to the sales page? That would be the first place I would look.

    Any answer you get is just guesswork without seeing the ads, website, offer, etc.

    And I don't think I would test 10 ads at once. I never split test more than 2 at a time. There is too much variation when testing 10. Ads could be showing in all kinds of different times, regions, etc. I always test 2, and dump the loser. Then try the next one. Keep dumping the loser.
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    • Profile picture of the author dburk
      Hi saylar,

      There are a lot of variables, hard to say without having more specific information. Here are some possible causes to consider:
      1. Marketing message of ad misleads, or does not match the message of the landing page.
      2. The landing page content is disorganized, too busy, or lacks clarity.
      3. The Landing page, or offer, lacks credibility.
      4. The perceived value of the offer does not meet or exceed the cost.
      5. The call to action is missing, obscure, or less than compelling.

      There are other possibilities, but those are some of the most common reasons to see low conversion rates.
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  • Profile picture of the author ASG1123
    Your advertising platform and product do not match. It's like you are marketing a Ferrari on a second grade noon-edition newspaper. You get the traffic you paid for. For such a highly priced product Google would have been your best bet.

    And, is the product even worth $300? Look at it from a consumer's point of view. Would YOU buy it for $300, if you were at the other end of the screen? A lot of people here will tell you the right things about what to do, but can't teach you common sense(no offense to anyone).
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    • Profile picture of the author saylar
      Originally Posted by ASG1123 View Post

      Your advertising platform and product do not match. It's like you are marketing a Ferrari on a second grade noon-edition newspaper. You get the traffic you paid for. For such a highly priced product Google would have been your best bet.

      And, is the product even worth $300? Look at it from a consumer's point of view. Would YOU buy it for $300, if you were at the other end of the screen? A lot of people here will tell you the right things about what to do, but can't teach you common sense(no offense to anyone).
      This offers get an EPC of 1,75$ for the past 30 days, according to CPA network's numbers... It means that if I pay 1,74$ for any clicks, i'm still profitable... So yes, from a consumer's point of view, this product got some value and from a publisher's point of view who got the ability to pay less than 1,75$ per clicks, too... common sense right ?
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  • Profile picture of the author a2hosting
    What's your overall conversion rate? What's your conversion rate for other traffic sources? Is this a company you own or are you an affiliate? If it's a company you own, I would certainly recommend A/B testing.
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  • Profile picture of the author inboxtrail
    In my own experience 7search has cheap traffic but a lot of fraud clicks, I had to contact them each time I made a campaign because the numbers did not add up..
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  • Profile picture of the author drewfioravanti
    You are not going to convert a $300 weight loss offer. Especially on 7 Search. Find a much easier offer to convert. You are in way over your head on this one.
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    • Profile picture of the author thebert
      There's no why in the world I would try this on 7Search. Their traffic is just way too poor.

      Secondly, and perhaps more importantly, you're not actually marketing, you're hoping. Focus on capturing a lead, and then market to that lead. Offer something of value and keep offering until they 'convert'.

      You're paying for the click and then letting it evaporate. Right now, it's buy or bust for you. Most people need to see an offer multiple times before they buy. And dropping $300 on anything (at least for me) is not an impulse buy.

      Give you customer a chance to warm up to you and your offer. It'll pay in the long run!
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  • Profile picture of the author zenichanin
    1. 7search is not that good at all.
    2. Not many people have or want to spend $300 on diet program.
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  • Profile picture of the author nettiapina
    Indeed, there's not enough data here to actually analyze your situation.

    You often see affiliate pages that are poorly written and/or organized, and send the visitor to the order form without actually selling the product first. In that case you're just hoping that the vendor's page will convert.

    It seems like a high-price product, but I guess it depends on contents of the package. I googled "weight loss $299" and there's a lot of hits. "Six-Week Homeopathic Weight-Loss Program" is the most WTF-worthy competitor on the 1st page. I'd say it depends on the product, and your ability to make it desirable.

    The visit to your site doesn't necessarily "evaporate" immediately. Many affiliate platforms store the cookie so that you'll get the commission if the same visitor buys some time after their visit to your site.
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    Who told me this? An ex Google web spam engineer.

    What's your excuse?
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