How to improve data analysis that come from the Analytics ?

by guyseo
0 replies
  • SEO
  • |
Hello guys,
im manager the PPC campaign to the company that im working.
Its a t shirt printing company.
I know how PPC and how its work but im not an expert.

So far the campaign is working and we getting clicks and and leads.

But, i cant understand perfectly how to look at the information and decide whether the campaign works well. For example :

What is considered a good conversion ratio?
What is considered a good conversion cost?
How do I get a final summary of how much i spent and how much was the income ?

I add tracking code to the 2 main pages,
The page when they leave their information - The quote,
and the thank you - The payment page.

The problem is, that we don't sale t shirts online, we are printing house so we cant know by the number of the peoples that
land the thank you page the value of the deal, its can be 10 shirts or 1000 shirts.

Is there's a way to track all the information's but more accurately?
To know each lead that come to our system from where he came from ?

Thank you very much for your help !!
#analysis #analytics #data #improve

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