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Adwords pointless!! - help

by roley
9 replies
  • SEO
    • |
I setup a brand new account, 1 campaign about 50 adgroups with 1 keywords for each adgroup, I have a score rating of 10/10

But 0 impressions and only on 4 keywords 1 impression per each keyword

My keywords are set to 25cents max cpc

And are positioned around page 44 lol

So i asked how an earth do i get on to page 1. They said by setting your max CPC to $1.50 to $2.00 a click

Now honestly i have worked out my conversion on this. If i set it at that, Unless i made a sale EVERY single time a click occured. I would not make any money

So it seems for me in the industry im in Adwords is pointless as there is no way I could pay $1.50 to $2.00 a click and make any money.

What is the point of adwords?

Any advice or suggestions??
#adwords #pointless
  • Profile picture of the author Adrian Cooper
    Originally Posted by roley View Post

    I setup a brand new account, 1 campaign about 50 adgroups with 1 keywords for each adgroup, I have a score rating of 10/10

    But 0 impressions and only on 4 keywords 1 impression per each keyword

    My keywords are set to 25cents max cpc

    And are positioned around page 44 lol

    So i asked how an earth do i get on to page 1. They said by setting your max CPC to $1.50 to $2.00 a click

    Now honestly i have worked out my conversion on this. If i set it at that, Unless i made a sale EVERY single time a click occured. I would not make any money

    So it seems for me in the industry im in Adwords is pointless as there is no way I could pay $1.50 to $2.00 a click and make any money.

    What is the point of adwords?

    Any advice or suggestions??
    AdWords is one of the only reliable ways, of those commonly known, to acquire traffic quickly.

    You can reduce your costs and improve your positions by performance.

    Do your landing pages match your keywords?

    You need a landing page per Ad Group ideally.

    What commission do you make on a sale?

    You need to be making $20+ and ideally $40+, i.e. promoting $97 products.

    Most people treat AdWords like a casino and wonder why they make no money, or more often lose money - just like a casino.
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    • Profile picture of the author roley
      Originally Posted by apc01 View Post

      AdWords is one of the only reliable ways, of those commonly known, to acquire traffic quickly.

      You can reduce your costs and improve your positions by performance.

      Do your landing pages match your keywords?

      You need a landing page per Ad Group ideally.

      What commission do you make on a sale?

      You need to be making $20+ and ideally $40+, i.e. promoting $97 products.

      Most people treat AdWords like a casino and wonder why they make no money, or more often lose money - just like a casino.
      Hi my commission varies from $6 to $15 on a consistent basis

      So are you saying.. Go ahead set it all up as $1.50 a click to get on the first page and then monitor it and hope that my ad performs and it gets lowered?
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  • Profile picture of the author roley
    hello?????
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  • Profile picture of the author roley
    Can anyone shed some light on this

    Do i just dump this campaign or what?
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  • Profile picture of the author Steven Downward
    Hi Roley

    I will have to admit that I am not an expert in PPC since I am new to it but I am making a profit with it.

    The biggest thing for me is to do my Keyword Research first. I look for keywords that have decent traffic and not to many ads on it. I have found by doing this that I can get cheaper CPC's.

    I also use a stratagy where I put my max click high so that I get into the first couple of positions and then I watch it. once my ad quality goes up because I am getting a good number of clicks, I reduce the price slowly.

    I also do not go for any keyword that would cost me more that about $0.60 per click because I do not have the budget for that yet.

    I also use more than one keyword per ad. Not a lot of keywords but enough because I am using more obscure keywords.

    I do absolutly agree with apc01 with having a landing page for each PPC ad and the landing page is designed for the PPC ad. This has very much helped my overal conversions because Google, Yahoo, and MSN all like the page because of the keywords.

    I hope that this helps.

    Steve
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  • Profile picture of the author Lucid
    You are doing every thing right, excellent QS (can't get better than 10). You just aren't bidding high enough to get on the first page. Remember that even if you bid $1, you won't necessarily pay $1 every time, although it is likely you'll pay close to that if there are that many advertisers ahead of you.

    Either increase your bid and see where you show and how well your product converts. Otherwise, it is not profitable using PPC and you'll have to stop advertising that product.

    It's not easy using PPC to promote affiliate marketing. You need a very high conversion product (10, 20, 30%) and there are few of those around. I don't generally use PPC for items under $20 and I'm talking about people selling their own products where the conversion is 3-5% with occasional ones reaching 10%. Doing the same for a fraction in commission is that much harder.
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    • Profile picture of the author umidirect
      First off I wouldn't increase my bid because at a $1 a click you need high commissions to make it work instead reexamine your keywords. I'm not an expert but here's what I would do. If one of my keywords was shirts then that is way to broad I would break it down farther to be more specific to what I sell. This way shirts becomes polo shirts, t shirts, dress shirts, cowboy shirts. I would check the traffic and competition for each one and if polo shirts had high traffic but high competition then I would break it down even farther to Nike Polo Shirts, Cotton Polo Shirts, Pocketed Polo shirts. Once again check traffic and competition. Also do this for every new key word set. You are going to cut the potential people that see your add but in return you will get a point where people will actually see your add plus those people are going to be very targeted towards your product so you should have higher conversion rates for less money.
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      • Profile picture of the author Kevin_Hutto
        Adwords doesnt work with every niche and offer. If your margins are too thin, then adowrds may not be the right strategy.
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  • Profile picture of the author InternetMarketingIQ
    Google makes billions from it. You do not yet understand how to leverage it; therefore it is pointless? Good logic.
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