PPC or CPV Which has More Perks?

by art72 3 replies
Hey All,

OK, I already have a couple scraper software tools for positioning my ads on YouTube, High Traffic Blogs and understand the basic "how to's" in locating targeted traffic & URL's...

But, generally being a free traffic admirer up til now, I am kind of stuck between CPV ads? or PPC ads?

The concept of using pop over ads on adware users computers through CPV ad networks to laser target where the ad will display, and getting keyword bids of .01 - .05 is definitely a consideration.

However, (*if I'm not mistaken) most CPA offers seem to cap off at $20 or less per lead generation, and must be chosen from within the Ad Networks Vendors list only. Thus, if I'm correct, I lose the ability to collect email subscribers, and have very little control outside of where my ads display the initial CPA offer, correct?

So, in leaning towards using PPC ads (on FB & G) using a Clickbank product that has $30 frontend sale, upsell(s) - downsell(s) - and back end recurring offers, plus email follow up capability... for future sales.

Please confirm: CPA/CPV really doesn't seem to offer those perks of 'building a list' and then redirecting traffic to the actual offer - or any future back end sales using that ad platform, correct? (unless I missed something?)

With PPC, I feel confident I can build targeted 'email subscribers' if nothing less, along with some initial sales, OTO sales, future sales, and list build all-inclusively... seems the way to go.

Anyway, I'm not asking for anyone to reveal their secrets, but which way would you go?

I'm starting off with a total $500 budget (probably going to split test 2 ads with just $200 and run them at $10 ea ad per day for 5 days) and have 2 decent affiliate products to test run, my own landing (squeeze) pages to direct traffic through to the offer, and will be hunting for cheap clicks .01 - .05 to start testing.

Any warnings, guidance, or suggestions on which way to go (preferably) from experienced paid advertizers... is greatly appreciated.

Oh, and if say I do get .03 per click to decent targeted traffic, have a highly converting opt-in... what kind of CTR is good? - Then of the initial CTR what percent of conversion is good?

I'm hoping to get minimum of 5% -10% CTR... and 3% - 5% of that initial traffic to make a purchase... is this logical thinking???

All the Best,

Art
#search engine optimization #cpv #perks #ppc
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  • Profile picture of the author derekwong28
    I am using Adwords to promote physical products using the search network only. That is because my experience with the display network was that the CTR and overall conversion rate was much lower. I do not have any experience with Facebook ads.

    My understanding is that it is very difficult to promote Clickbank product with Adwords because of Google's policies. Google will not allow the promotion of many Clickbank products altogether. They do not allow squeeze pages with little content and nor will they allow re-directs. Quite a few people have had their Adwords account suspended because of it. It may be worthwhile checking with Google before you start.
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    • Profile picture of the author art72
      Originally Posted by derekwong28 View Post

      My understanding is that it is very difficult to promote Clickbank product with Adwords because of Google's policies. Google will not allow the promotion of many Clickbank products altogether. They do not allow squeeze pages with little content and nor will they allow re-directs. Quite a few people have had their Adwords account suspended because of it. It may be worthwhile checking with Google before you start.
      Interesting, I was under the impression as long as you do not direct link to the offer, a squeeze page (optin) using Google Adwords was acceptable. :confused:

      That may hamper my plans a bit, as I was planning on using a squeeze page and those who opt-in would be re-directed to the offer page?

      I mean I could write a compelling article, get them to optin, and only send them the offer link via email, I suppose... seems that would create less conversions, IMO

      Anyone here know fur sure, that's against Google's TOS... I already lost my account, the one I am preparing to launch is my wife's, I'd like very much NOT to have her's suspended.

      Edit: Just read Googles User Exprience Policy, which confirms a thin landing will derive at one of two conclusions a poor score, means less likely to get decent views... or the almighty Google Slap... and Suspension for life.

      Anyone know if Facebook is this strict????

      Thanks
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      • Profile picture of the author derekwong28
        As far as I know, you can still directly link to the merchant's site. But the big problem is that Google has banned the majority of products sold on Clickbank. Another potential problem is that customers can request a refund from Clickbank up to ?90 days. Therefore you can get your commission reversed anytime during this period making it more difficult to track conversions.
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