I have always relied on SEO for traffic, but lately I am trying to diversify. And of those ways I ma trying to diversify is through PPC specifically through Adwords.
I am very new to Adwords and bidding and all that. So, pretty much clueless except some very basic knowledge.
I would love to get some tips from experienced warriors.
Let me tell you a few things so you can get an overall picture of what I am doing.
Please feel free to correct me if you see anything that I am doing which could be done better.
The most important thing I know is that mainly higher Quality Score means more and cheaper clicks.
So, I have set up about a 200 or so keywords tightly related, set up a decent landing page and got things going. My average Quality Score is about 7-8 (some reach 10 even).
Now, since I am a beginner I am taking it slow and putting $20 daily budget in place.
I set up Max PC: $0.10
My first day run brought me this numbers:
- Clicks: 62
- Impr: 1,360
- CTR: 4.56%
- Avg. CPC : $0.07
- Cost: $4.10
- Avg. Pos: 3.6
However, on many of the keywords, it shows that it's not showing my ad or showing it "occasionally" because of my "budget".
Now, what I fail to understand is that I still have almost $16 left from the daily budget, so why then it gives me the above reason for not showing my ad?
Also, how long do you usually run the campaign to get a real idea of how things stand.
For example, I am thinking about pausing some of the keywords with lower quality score so I can raise the over all quality score of the campaign in order to get cheaper and more clicks.
Is that a wise move, or would you with a while to get more data first?...
Also, I always hear that you have to have at least a few hundred (some suggest thousands) keywords for each ad. What are the benefits of lots of keywords beside from perhaps getting more clicks (since your ad may have more chance to show up)?
Sorry for too many questions. I am just trying to get a sense of how things work. So, any tip and/or advice is highly appreciated.