Need Advice On Smart And Effective Keyword Research
- SEO |
I would like to know how you guys do keyword research fir both general SEO and local SEO and whether keyword research is a bit different when comparing between general SEO and local SEO.
Let's take plumbing local business and page that mentions "local plumber" for example. Let's say we were assigned a task to do keyword research to find and implement 3 additional relevant keywords for specific page to cover wider audience. How would you do this task guys?
I would input keywords already found on page into Keyword Planner to get additional keywords. Then I would group them and come up with related keywords from my brainstorming, then I would switch places of words to check if those have search volumes. Did I miss something? I would need Notepad for brainstormed keywords right? Then there's keywords that you add to list on the right in Keywords Planner. All this confuses me and I feel I delve too deep in keywords research just to find only 3 keywords to implement on page. I think process for local SEO could be done faster and I should not delve that deep. That's why I ask people here to show me how to do keyword research smart, organized and fast.
Final question about keywords implementation would be adding content because I cannot just throw 3 keywords on page. I need content but as SEO, must I be the one who writes that content or employer must hire copywriter/article writer? The goal of page is to improve conversions and I feel I am not the one for writing content. I feel I need cooperation with out client who we optimize SEO for local business for and copywriter. Must SEO do keyword research and cooperate with copywriter/article who takes care of content writing or must SEO do keyword implementation with content writing?
Thanks for your input beforehand!
Let's take plumbing local business and page that mentions "local plumber" for example. Let's say we were assigned a task to do keyword research to find and implement 3 additional relevant keywords for specific page to cover wider audience. How would you do this task guys?
I would input keywords already found on page into Keyword Planner to get additional keywords. Then I would group them and come up with related keywords from my brainstorming, then I would switch places of words to check if those have search volumes. Did I miss something? I would need Notepad for brainstormed keywords right? Then there's keywords that you add to list on the right in Keywords Planner. All this confuses me and I feel I delve too deep in keywords research just to find only 3 keywords to implement on page. I think process for local SEO could be done faster and I should not delve that deep. That's why I ask people here to show me how to do keyword research smart, organized and fast.
Final question about keywords implementation would be adding content because I cannot just throw 3 keywords on page. I need content but as SEO, must I be the one who writes that content or employer must hire copywriter/article writer? The goal of page is to improve conversions and I feel I am not the one for writing content. I feel I need cooperation with out client who we optimize SEO for local business for and copywriter. Must SEO do keyword research and cooperate with copywriter/article who takes care of content writing or must SEO do keyword implementation with content writing?
Thanks for your input beforehand!